I'm B.L. Ochman, and I've been helping blue chip companies incorporate new media into their marketing mix since 1996.

I'm an accomplished and expert digital strategist, certified YouTube Channel Creator, president of whatsnextonline.com and publisher of multiple award-winning What's Next Blog.

I create live-streaming events and social video content for leading brands, associations and agencies.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext. Find me on Google+

Beyond Social Media Show Archives

Chewbacca Mask Mom & Google Home
Land’s End Drops Gloria Steinem, #HelpKenyaNotKanye
David Bowie’s Online Innovation, #NYValues; New Twitter Ads
Three Twitter #Hashtags Gone Wrong
Jack Dorsey’s CEO Duet; Twitter Moments; YouNow Takes Off
#AskTrump Twitter Debacle, Lady GaGa’s Viral Video; #PigGate
Kids send R2D2 to Space, Diabolical iPhone Subscriptions
Force Friday, Blab.im’s Spectacular Rise: Beyond Social Media Show 110
Google Hangout Video Calls & Hangouts on Air Now Easier to Start
The PR Makeover of Cecil The Lion’s Killer Dr Walter Palmer
Huff Post will cover Donald Trump campaign as entertainment
YouTube Launches Newswire, Bush Launches JEB!
Twitter Expands DM Size, Tampons Go Viral
Google & GoPro Team Up for Virtual Reality
President Obama Joins Twitter & Racists Respond
#NeverSettleForVerizon & Violent Bar Coasters
ACLU Releases Cop Cam App
NHL Bans Meerkat & Periscope Live Streaming
Hillary Clinton Logo BrouHaHa and Much More
#AskSeaWorld Sinks, TedCruz NOT Com
[VIDEO] Pros & Cons of Starbucks’ #RaceTogether Campaign
Toyota Rips Off Story: Gets Sued
YouTube ISIS Ad Gaffe; More Google Plus Breakup Rumors
Will Google+ Minus Hangouts?
Giuliani Blasts Obama & Social Media Blasts Back
50 Shades of Marketing, Twitter’s New Curator
Brilliant #SOTU Social Media; Existential Games; Hillary Cracks Nuts
Really Stupid Drone Tricks, Really Silly Beard Baubbles, Honda’s Nostalgia
Four NYC Rabbis Arrested, FTC Warns Agencies, Subway Dancing
More Twitter Travesties, Chocolate Farts, DeathSwitch
HRH Prince of Wales’ Hangout, Anti-Gun Humor, Hotel Privacy Shocker
Three Social Media Storms, Google Robots Fight, Chevy Guy Returns
Texas PoliTech’s Dumb & Dumber Videos; Opera Decries Bullying
Twitter Live Streams on YouTube, LOL Bulbs, Bad Google+ Advice
Microsoft CEO Apologizes Lamely, Copyblogger Quits Facebook
Microsoft CEO’s Outrageous $Karma Raise Advice to Women, DIY Invisibility
Kevin Richardson Plays Football With Lions, Facebook Bans LikeGating
Budweiser Puppy & KLM Dog #FAILs + StatSocial Demo
Worst 9/11 Brand Tweets; Rice/NFL Debacle; Apple’s Launch
AmEx ISIS re-brand goofs; Amazon gets Twitch; LEGO Female Scientists are gone
[VIDEO] Ferguson Protests, Cyber Attacks & an Aroused Horse
Live Dog Elected Mayor, Limbaugh Lies (again), Edelman PR #FAIL
Hangouts’ Showcase app, Plagiarist Fired, Robots, Pot, Turds & Trust
How to view a Hangout that features the new Showcase app BETA
Google to reward users of Google+ Hangouts & YouTube Live Events with more prominent search placement
[VIDEO] Comcast’s terrible customer service goes viral (again)
LEGO BrandJacked, HobbyLobby NewsJacked, Selfies Toasted [Video]
[VIDEO] YouTube’s Richest Stars (Their earnings will blow your mind)
[VIDEO] Worst Brand Tweets of 2014 (so far)
Scatalogical Tweets offend; P&G, LeBron & YouTube Stars Score
Gawker’s mean, GM app is dangerous, Pantene’s ad is great [VIDEO]
Netflix rocks branded content, Agencies resist G+, Starbucks pays tuition [VIDEO]
VIDEO: Net Neutrality Rant, Funny Alarm Clock, United Breaks Guitars2
Gwyneth Paltrow’s Unconscious Tweets, State of the Internet, #HiddenCash
Beyond Social Media Show #49: A Jerk, a Hero Cat, Curly Hair & Jocks
VIDEO: Beyond Social Media Show # 48 – Preview
Hermetically sealed couples, 3 Twitter #FAILS & a PowerPoint Killer [VIDEO]
Facebook’s Privacy Experiment, Tiny Hamsters Go Viral, Great Content Marketing
NYPD Twitterstorm, G+ is (Not) Dead, Virtual Field Trips [VIDEO]
Beyond Social Media Show # 45 – Preview
Amazon 3D Phone, Google’s Easter Eggs & Social Media Mercy
The Let’s Get Social Song, Virgin Galactic & Google’s phone
Bacon Alarm Clock, Big Papi/Obama Selfie, Honey Maid Stands Up
TacoBell’s phones with a past & LEGO’s social media
Worst Newsjack Ever, End of Facebook Free Ride, Catstarter
App turns water into wine; Food Truck turns beer into food; Chobani wins Olympics
Coke’s Social Media Guard, AT&T’s Home Security & A Load Of Crap
Girl Scout Cookies at Pot Clinic; Hot Pockets Bad Meat; Groupon’s Presidents Day Goof
Sochi Hotel Issues, Amazon reads your mind, Smello-phone
Uber’s Dirty Tricks; Twitter saves lost bunny, furniture industry gets hip: Beyond Social Media Show # 33
Preview of Beyond Social Media Show # 33, Wednesday, 1/29/2014 at 9 PM EST
MLK Day Mistweets, Richard Sherman’s Rant & EA’s Non-Disclosed Paid Reviews
Mashable Disses Google+, Facebook Jumps the Shark, Rodman Rants: Beyond Social Media Show # 31
Preview, Beyond Social Media Show Episode 31 – Tues, Jan 14, 2014 9 PM EST
Beyond Social Media Show #30: Sacco Sacked, Dogecoin Soars
Uh Oh Spaghettios, Anchorman2 PR, Cat Academy – Beyond Social Media Show 28
Top Three reasons GooglePlus should not be compared to Facebook
Beyond Social Media Show # 26 – Twerking Turkeys, Epic Splits, YouTube Shutdown
Beyond Social Media Show # 24: Home Depot’s racist Tweet, Dolphins’ Bully, YouTube policy backlash
Martha Stewart’s Big Blogger Blunder; Tide’s Scary Vines; apps and stats you need – Beyond Social Media Show
Fox News Brand Jacking; Google’s New Privacy Policy & Hummingbird Update – Beyond Social Media Show
Join us Tues, Oct 1 at 2 PM EST for 1/2 hour live Google+ Hangout on Air with The Beyond Social Media Show
Beyond Social Media: Apps & shiny new objects you can use
Beyond Social Media: Exploding yogurt, rude bottle caps, Google+ Helpouts & lots more
Beyond Social Media Show: social media triumphs & failures + apps & stats you need
Beyond Social Media: Guinness Wheelchair Basketball and thanks to Matt Cortellesi
Beyond Social Media – This will never be ok!
How to optimize your GooglePlus profile – and why you must
Learn how to set up your Google+ profile for maximum impact in a no-charge 15-minute demo Sept 4 at 12:30 PM EST
Beyond Social Media Show: Blecch! Israeli Newspaper says its new website is better than sex
Astra Bottle Theater: having fun cleaning up Hamburg’s red light district
Beyond Social Media Show: Worst QR Codes Ever; Google+ Helpouts Coming; Weiner weiners; stats you need, tools you can use
While brands & gurus whine, White House holds Google+ Geek Week Hangout
Google is opening a free New York City YouTube Space for video production
Dear Google: You are doing a terrible job of explaining Google Plus
Beyond Social Media: Password Pills Make Your Whole Body the Password
Top three reasons you can’t ignore GooglePlus for another minute!
Beyond Social Media Show Episode 3 – Daredevils, Strange Protests, Shiny Objects You Can Use & Lots More
Beyond Social Media Google Hangout, Episode 2: Aliens, Despots, TicTacs & Shiny New Stuff






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