I'm B.L. Ochman, and I've been helping blue chip companies incorporate new media into their marketing mix since 1996.

I'm an accomplished and expert digital strategist, certified YouTube Channel Creator, president of whatsnextonline.com and publisher of multiple award-winning What's Next Blog.

I create live-streaming events and social video content for leading brands, associations and agencies.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext. Find me on Google+

Shameless Self Promotion Archives

Funwalkers License Plates – My 5th Entrepreneurial Venture – Launches
Blog Writing Guidelines for Creating Readable, Sharable Posts
Land’s End Drops Gloria Steinem, #HelpKenyaNotKanye
David Bowie’s Online Innovation, #NYValues; New Twitter Ads
The Video Marketing Revolution
Jack Dorsey’s CEO Duet; Twitter Moments; YouNow Takes Off
Force Friday, Blab.im’s Spectacular Rise: Beyond Social Media Show 110
How the Google-Twitter Partnership Changes SEO for Brands
The PR Makeover of Cecil The Lion’s Killer Dr Walter Palmer
Huff Post will cover Donald Trump campaign as entertainment
YouTube Launches Newswire, Bush Launches JEB!
Twitter Expands DM Size, Tampons Go Viral
Google & GoPro Team Up for Virtual Reality
President Obama Joins Twitter & Racists Respond
#NeverSettleForVerizon & Violent Bar Coasters
ACLU Releases Cop Cam App
NHL Bans Meerkat & Periscope Live Streaming
Hillary Clinton Logo BrouHaHa and Much More
#AskSeaWorld Sinks, TedCruz NOT Com
[VIDEO] Pros & Cons of Starbucks’ #RaceTogether Campaign
YouTube ISIS Ad Gaffe; More Google Plus Breakup Rumors
Will Google+ Minus Hangouts?
50 Shades of Marketing, Twitter’s New Curator
Brilliant #SOTU Social Media; Existential Games; Hillary Cracks Nuts
25 Women Who Rock Social Media in 2014
Really Stupid Drone Tricks, Really Silly Beard Baubbles, Honda’s Nostalgia
More Twitter Travesties, Chocolate Farts, DeathSwitch
HRH Prince of Wales’ Hangout, Anti-Gun Humor, Hotel Privacy Shocker
Resistance to Hangouts & Google+ is Social Media DejaVu
Warner Brothers Runs G+ Hangout on Air with Interstellar Stars
How NASA & NY Times Use Google+ Hangouts in Digital Strategy
NASA’s Brilliant Social Media Strategy
Plusses & Minuses: Tiffany hosts its first Google+ Shoppable Hangout
Microsoft CEO Apologizes Lamely, Copyblogger Quits Facebook
Skype v Google+ Hangouts for Business
Not using Google+ Hangouts yet? You don’t want to be old school, Do You?
Microsoft CEO’s Outrageous $Karma Raise Advice to Women, DIY Invisibility
Kevin Richardson Plays Football With Lions, Facebook Bans LikeGating
Budweiser Puppy & KLM Dog #FAILs + StatSocial Demo
Curious about Hangouts? Join one – gratis – during our Hangout Office Hour event on Friday, Sept 12
Live Dog Elected Mayor, Limbaugh Lies (again), Edelman PR #FAIL
Hangouts’ Showcase app, Plagiarist Fired, Robots, Pot, Turds & Trust
Google to reward users of Google+ Hangouts & YouTube Live Events with more prominent search placement
[VIDEO] Worst Brand Tweets of 2014 (so far)
Gawker’s mean, GM app is dangerous, Pantene’s ad is great [VIDEO]
VIDEO: Net Neutrality Rant, Funny Alarm Clock, United Breaks Guitars2
Kentucky 5th graders on Virtual Field Trip via Hangout on Air
Ready to get rid of the messy background in your videos?
Hermetically sealed couples, 3 Twitter #FAILS & a PowerPoint Killer [VIDEO]
Webinar: How to Use Google+ Communities to Connect with Influencers – Thurs, April 17, 4 PM EDT
Worst Newsjack Ever, End of Facebook Free Ride, Catstarter
Do your press releases & PR pitches stink? I can fix them!
How to use Google+ in Marketing & why you should: Barry Feldman interviews B.L. Ochman
11 ways every GooglePlus post promotes your content
Preview of Beyond Social Media Show # 33, Wednesday, 1/29/2014 at 9 PM EST
Top Three reasons GooglePlus should not be compared to Facebook
Beyond Social Media Show # 24: Home Depot’s racist Tweet, Dolphins’ Bully, YouTube policy backlash
Martha Stewart’s Big Blogger Blunder; Tide’s Scary Vines; apps and stats you need – Beyond Social Media Show
Fox News Brand Jacking; Google’s New Privacy Policy & Hummingbird Update – Beyond Social Media Show
Beyond Social Media: Exploding yogurt, rude bottle caps, Google+ Helpouts & lots more
Beyond Social Media Show: Worst QR Codes Ever; Google+ Helpouts Coming; Weiner weiners; stats you need, tools you can use
While brands & gurus whine, White House holds Google+ Geek Week Hangout
Google is opening a free New York City YouTube Space for video production
Dear Google: You are doing a terrible job of explaining Google Plus
Beyond Social Media Podcast, May 7 – Pissed Consumers, Gov Christie goes splat, Tide raises spirits
Beyond Social Media Show: Macy’s $1,453 Typo, Punch Pizza Pix, & HP Photoball
BL Ochman Word Cloud: a visual representation of my career in digital strategy and emerging media marketing
“Beyond Social Media” on Blog Talk Radio Tonight, 9:30 P.M. EST
Top 7 reasons Twitter should hire B.L. Ochman
Dear PR People: Please take this quiz before you send out another press release or email pitch
How Blogging Changed My Life for the Better
Why You Can’t Make Marketing Go Viral, Redux
Newt Gingrich punked by ignorance as www.newtgingrich.com becomes a joke – and I bought two more good ones!
Ethics Crisis Blog is baaack! Confess your ethical transgressions *anonymously* (really) and we’ll vote on how bad you are
My Social Media Week Presentation on Online Reputation Management
Yowsa! Student Jonathan Bray gets a grade of 100% on his paper based on my article, “In Defense of Social Media”
The end of editorial judgement at the NY Observer?
B.L. Ochman’s 12 Tenets of Social Media Marketing, Redux
Social CRM, Part 2 – MediaTemple’s Heroic Measures for a Damsel in Distress
New report on “The State of Mobile Communications” says be mobile or be dust
How to have a totally freaking amazing corporate blog
#socialmedia Tweet Chat #45 – The fear factor: Shift Happens
NEW Report! Straight Talk About Social Media: a no-nonsense guide for corporations By B.L. Ochman
B.L. Ochman’s 2010 Online Marketing Predictions: Blog ads, mobile, & solopreneurs
Top Five Reasons Why Free is a Good Business Model & How We Plan to Use it to Retire Before We’re 90
How to prevent cheating in your online contests so you don’t get bitten like the Cutest Dog Competition
A Tale of Two Contests Using Social Media – One Stinks, One’s Cute
Debunking Five Myths About Blog Advertising
Lessons from the Amazon and Domino’s Social Media Firestorms
Put Your Pet in the Obama Family Photo – Send It in an E-Card of the New White House Pet
How to Make a Video Contest Succeed – or Suck
Dear NBC – Your Ad on My Blog Stinks: Let’s Fix It
Web 2.0 Dead? Don’t Be Silly! It’s Just Starting
How Much Does a Social Media Marketing Campaign Cost?
Ad Age Launches Weekly Power 150 Blog Rankings
My 2007 Marketing Predictions Were Half Right – Thinking About 2008
AdAge Will RunThe Power 150 Blog Listings Rankings
TechNewsWorld: How Bloggers Have Caused Major Change in News and Corporate CRM
John Edwards Leads the Pack in Blog Ad Spending
What’s Next Blog a Larua Ries Favorite
B.L. Ochman & Company Launches Blog Advertising and Creative Agency
“Hey B.L.: What Do You Actually Do?”
PSFK Interview with B.L. Ochman
Review: eMarketer $695 2006 Business of Blogging Report
Do We Have to Cut Dell and Ford Some Slack? Frankly, No
Look Ma! I’m Celebrity of the Day
What’s Next Blog Wins Marketing Sherpa Blog Award
Business Blogs Need a Sense of Humor
My New Blog, Ethics Crisis, Launches Today
I’m Interviewed About Blog Marketing in On the Record Podcast
Sun-Sentinal: Blogs Are Big Business
Blogosphere Growing, But Is Anybody Reading?
What’s Next Blog Crushes Pop PR in Battle of the Ad Blogs
Imitation is the Sincerest Form of Flattery, I Guess
Blackshaw: Blogs More Popular in Google Than Sex
IF.PSFK Runs Interview With Me
One More for a Hat Trick
Russell Beattie Writes a Moronic Headline
Shameless Self Promotion and Darth Vader
Nominate What’s Next Blog for Marketing Sherpa Business Blog Awards
Rent-A-Kvetch on Canadian TV News’ Marketplace on Sunday Night
CBC Kvetching Shoot Went Great
Rent-A-Kvetch Rides Again on CBC — Book Deal Needed
Wow! What a Great Compliment






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