I'm B.L. Ochman, and I've been helping blue chip companies incorporate new media into their marketing mix since 1996.

I'm an accomplished and expert digital strategist, certified YouTube Channel Creator, president of whatsnextonline.com and publisher of multiple award-winning What's Next Blog.

I create live-streaming events and social video content for leading brands, associations and agencies.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext. Find me on Google+

Second Life Archives

Google & GoPro Team Up for Virtual Reality
Scatalogical Tweets offend; P&G, LeBron & YouTube Stars Score
Philoctetes Center Roundtable: The Future of Technology
Virtual Sex Machine Inspires Real-Life Lawsuit
My 2007 Marketing Predictions Were Half Right – Thinking About 2008
Second Life Bashing In Full Gear – But the Bashers Are Missing the Point
Project Open Letter Gains Speed As 1,100+ Second Life Residents Request Fixes for Tech Issues
Gartner: 80% of Internet Users Will Have a Virtual Life By 2011
Eric Kintz: Marketers Flopping in Second Life
Yay! Fortune Breaks Story on Coldwell Banker in Second Life
Reasons Not to Bet on Second Life
Swedish Government Establishes First Official Second Life Embassy
Second Life Bashing Picks Up Speed
Big Brands in Second Life Attracting Few – If Any – Visitors
iVillage Second Life Tour Descends Into Chaos
Second Life Marketing Chief: Few Metaverse Brands Make Money
Two Ways to Learn More About Second Life
Second Life Produces Its First Millionaire
How Long Til Second Life Sells to the Highest Bidder? My Bet is Three Weeks. What’s Yours?
Holy Metaverse Batman! IBM Will Spend $100 Million on Virtual Reality
Kirkpatrick: Second Life is NOT Over-Hyped
Why Big Companies Are Bombing in Second Life
Bazooka Joe Contest Scores in Second Life
Resident Uproar Leads to Delay in Second Life Land Prices


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