I'm B.L. Ochman, and I've been helping blue chip companies incorporate new media into their marketing mix since 1996.

I'm an accomplished and expert digital strategist, certified YouTube Channel Creator, president of whatsnextonline.com and publisher of multiple award-winning What's Next Blog.

I create live-streaming events and social video content for leading brands, associations and agencies.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext. Find me on Google+

RSS Archives

How viral video helped sell 2.5 million Orabrush tongue cleaners and crowdsource funds for the new Orapup dog breath cure
What Marketers Need to Know About Twitter
How Companies Are Using RSS
Ike Pigott Launches a Brilliant RSS Tool for Non-Profits
What’s Next: Include Your Brand Name in Every Post for RSS Feeds, Says MarketingSherpa
Cool New RSS Tool from Google. But RSS Still Mystifies Most People
Feed2Podcast Makes Your RSS Feed a Podcast
Google, Continuing Plan for World Domination, Brings RSS to the Masses
Nielsen/NetRatings: 11 Percent of Blog Readers Personalize Content with RSS Feeds
Pheedo: RSS Getting More Mainstream
All About Aggregators and RSS Search
Successful Blogger Interview: Stephan Spencer on How to Build Blog Audiences
Hugh Macleod Explains RSS the Best
NY Times: Major Advertisers Looking at RSS Feeds
A Simple Explanation of What RSS in Longhorn Means to Non-Geeks
Gallup Offers RSS Feeds Requiring Subscription for Full Content
A Modest Proposal About Full vs Partial RSS Feeds
Adrants Says Marketing Sherpa Doesn’t Get RSS
Review: eMarketer’s $695, 15-Page, “Blogging for Business” Report
RSS and Media Relations: Is There Still a Role for Publicists?
IAOC Blog Runs Week-Long RSS Seminar for Marketers


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