I'm B.L. Ochman, and I've been helping blue chip companies incorporate new media into their marketing mix since 1996.

I'm an accomplished and expert digital strategist, certified YouTube Channel Creator, president of whatsnextonline.com and publisher of multiple award-winning What's Next Blog.

I create live-streaming events and social video content for leading brands, associations and agencies.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext. Find me on Google+

Reports Archives

Google & GoPro Team Up for Virtual Reality
YouTube ISIS Ad Gaffe; More Google Plus Breakup Rumors
[VIDEO] Ferguson Protests, Cyber Attacks & an Aroused Horse
Hangouts’ Showcase app, Plagiarist Fired, Robots, Pot, Turds & Trust
Sochi Hotel Issues, Amazon reads your mind, Smello-phone
Key Global Digital, Social and Mobile Statistics, January 2014
Beyond Social Media Show # 24: Home Depot’s racist Tweet, Dolphins’ Bully, YouTube policy backlash
Beyond Social Media Show: Worst QR Codes Ever; Google+ Helpouts Coming; Weiner weiners; stats you need, tools you can use
Wearable Tech Devices, Mobile Payments & Drones: Mary Meeker’s 2013 Internet Trends Report
Technorati 2013 Digital Influence Report: Is Blogging Dead? Hell No!
Report: U.S. homes have more than 1/2 billion devices connected to Internet and apps
Study of top 100 e-commerce checkouts shows 82% have usability issues
Latest Altimeter report on media convergence a wake-up call to lagging brands
Fortune 50 Mobile Communications: they’ve got it, but they don’t flaunt it
NEW Report! Straight Talk About Social Media: a no-nonsense guide for corporations By B.L. Ochman
Study: Companies Are Slow to Adopt Web 2.0 Technology, But Positive Change Often Results for Those Who Do
Web is Women’s Favorite Place to Shop
Study: US Singles Are the New Nuclear Family
Report: US is Worldwide King of Spam Email
State of the Blogosphere: Sheer Dedication Pays Off for Top Bloggers
Review: eMarketer $695 2006 Business of Blogging Report
Sifry Report: Blogosphere 60 % Times Bigger Than 3 Years Ago, Doubling Every 6 Months
$900 PQ Media Study: Podcast Advertising Will Outstrip Blog Ad Growth
Publicist Asks Rubel to Take Down Post. He Says No (Of Course)
Edelman Trust Report Finds Peer to Peer Profound
PR Agency Websites Rated Among the Worst in the World
Bloggers Are Not Reporters and Other Blog Bashing From Report on Excellence in Journalism
BBC: US Plans to “fight the net” Revealed
Study: Internet Strengthens Social Ties. But You Ain’t Seen Nothin Yet!
Marketing to Teens? One in Five Have a Blog
All About Aggregators and RSS Search
Here’s a Good PR Pitch for a Change!
Adrants Says Marketing Sherpa Doesn’t Get RSS
Review: eMarketer’s $695, 15-Page, “Blogging for Business” Report






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