I'm B.L. Ochman, and I've been helping blue chip companies incorporate new media into their marketing mix since 1996.

I'm an accomplished and expert digital strategist, certified YouTube Channel Creator, president of whatsnextonline.com and publisher of multiple award-winning What's Next Blog.

I create live-streaming events and social video content for leading brands, associations and agencies.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext. Find me on Google+

Publishing Archives

YouTube Launches Newswire, Bush Launches JEB!
Kevin Richardson Plays Football With Lions, Facebook Bans LikeGating
Lone Signal lets you send a text message to space to try to reach extraterrestrials
QR Codes are history. Paper’s gone digital!
Book Review: Complete Beginner’s Guide to Building a Website or Blog with WordPress
Drinking From the Media Firehose – News is Right Now; the Rest is History
Wrinkly Rockers’ Book Agent: “It’s Amazing These Guys Remember Anything”
The Wall Street Journal Still Doesn’t Get Blogging
Author Karen Quinn Launches Wife in the Fast Lane Online Contest
Reuters Opens Virtual Bureau, With Real Bureau Chief, in Second Life
Why Pay Attention to Social Media? Because Companies Have No Choice
Dan Rather to Join Mark Cuban’s HD Net. Eat Your Heart Out CBS. You Blew It.
Anatomy of a Rumor Shows Why They Call Blogs NEW Media
Finding the Gold Standard in the Blogophony
What’s Next: Include Your Brand Name in Every Post for RSS Feeds, Says MarketingSherpa
NY Times Positioned to Be Giant Blog Force – So Why Aren’t They?
NY Times Starts Charging for Some Online Content
Hackoff.com, a Blook, Complete With Blog, Wiki and RSS Feed
Blogging of Interview Raw Materials Changes Journalism
How to Pitch Bloggers. Hint: Bacon’s Has No Clue
No Way to Send Letter to the Editor Through Business Week’s Site. Why Not?
Adrants Expansion Scoop? Or Joke? Look Out Ad Week!
ZD Net Offers Bloggers Pre-Written, HTML-Formatted Text for Posts
Laredo Group Signs What’s Next Blog, What’s Next Newsletter for Ad Sales
What’s Next Blog’s Interviews with Successful Bloggers. Seth Godin: Don’t Take Blogging Too Seriously
Exclusive: IF Subscription Blog Launches in Preview
About.com Expanding Its Business Model
Blankenhorn: Seven Blog Business Models
Review: eMarketer’s $695, 15-Page, “Blogging for Business” Report
Will New York Times Have the Balls to Take Major Steps to Enhance Credibility?
New or Old Journalism — It’s Still About the Writing
Web Digest for Marketers Predicts Top 10 Trends for Next 10 Years
Misquoted in the Press, Fred Wilson Proposes a Dangerous Alternative: The Stealth Interview
New York Times Needs A Web Link on Breaking News in the Print Edition
BusinessWeek Cover Story Lauds Blogs, Launches BusinessWeek Blog
Red Couch Chapter 2 Draft: Blogging Has Softened Public Opinion of Microsoft
NY Times Pays Fire Sale Price for About.com’s 500-Blog Network
Peggy Noonan: Old Media Envy Freedom of Bloggers
Israel and Scoble’s “Red Couch” Is Close to a Publishing Deal
B.L. Ochman Named Associate Editor of Take Back the News
Wall St. Journal and New York Times Still Dissing Bloggers
Time Magazine Names Power Line Blog of the Year; Calls Them Amateur Journalists
B.L. Ochman Named Editor of Whatsnextenmesh, a Parallel Universe Blog
Newsweek Salutes The Alpha Bloggers
Wikipedia Founders Launch Wikinews Site
Seth Godin Gives Away His Bootstrapper’s Bible
Vidlit — Music Videos About Books
Bloggers Are Talking About You; Link to Them
Ad Week Launches Ad Freak Blog
Bob Bly Would Like Some Marketing Blog ROI Info
When is a Blog Not a Blog?
List of Corporate CEOs Who Blog
Criagslist Will Surpass One Billion Pageviews This Month
9/11 Commission Hires Edelman PR for Media Campaign
I’m Featured in PR Week Interview on Global PR Blog Week
Holmes Report Articles Misses Really Big Picture on Internet and Blogging
Nearly 300 Clinton Books Selling on eBay
Whole Dog Journal Rated 11th in List of 50 Best Magazines
New York Mag Cover Just a Cheap Shot
TIME’s “Meet Joe Blog” Is Best Article About Blogging Yet!
Blogging’s Impact on Traditional Journalism Growing
Citizen Journalists Change Worldwide War Perception With Digital Cameras
Metro, NYC’s Second Free Daily, Launches With Classic PR Stunts






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