I'm B.L. Ochman, and I've been helping blue chip companies incorporate new media into their marketing mix since 1996.

I'm an accomplished and expert digital strategist, certified YouTube Channel Creator, president of whatsnextonline.com and publisher of multiple award-winning What's Next Blog.

I create live-streaming events and social video content for leading brands, associations and agencies.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext. Find me on Google+

Public Relations Archives

Land’s End Drops Gloria Steinem, #HelpKenyaNotKanye
The Video Marketing Revolution
Jack Dorsey’s CEO Duet; Twitter Moments; YouNow Takes Off
#AskTrump Twitter Debacle, Lady GaGa’s Viral Video; #PigGate
The PR Makeover of Cecil The Lion’s Killer Dr Walter Palmer
YouTube Launches Newswire, Bush Launches JEB!
Twitter Expands DM Size, Tampons Go Viral
Google & GoPro Team Up for Virtual Reality
President Obama Joins Twitter & Racists Respond
#NeverSettleForVerizon & Violent Bar Coasters
NHL Bans Meerkat & Periscope Live Streaming
YouTube ISIS Ad Gaffe; More Google Plus Breakup Rumors
Giuliani Blasts Obama & Social Media Blasts Back
Brilliant #SOTU Social Media; Existential Games; Hillary Cracks Nuts
HRH Prince of Wales’ Hangout, Anti-Gun Humor, Hotel Privacy Shocker
HRH Prince of Wales hosts Google+ Hangout Spotlighting Young Brits
Twitter Live Streams on YouTube, LOL Bulbs, Bad Google+ Advice
Microsoft CEO Apologizes Lamely, Copyblogger Quits Facebook
Microsoft CEO’s Outrageous $Karma Raise Advice to Women, DIY Invisibility
Kevin Richardson Plays Football With Lions, Facebook Bans LikeGating
AmEx ISIS re-brand goofs; Amazon gets Twitch; LEGO Female Scientists are gone
[VIDEO] Ferguson Protests, Cyber Attacks & an Aroused Horse
Scatalogical Tweets offend; P&G, LeBron & YouTube Stars Score
Netflix rocks branded content, Agencies resist G+, Starbucks pays tuition [VIDEO]
Facebook’s Privacy Experiment, Tiny Hamsters Go Viral, Great Content Marketing
Webinar: How to Use Google+ Communities to Connect with Influencers – Thurs, April 17, 4 PM EDT
Do your press releases & PR pitches stink? I can fix them!
MLK Day Mistweets, Richard Sherman’s Rant & EA’s Non-Disclosed Paid Reviews
Dear PR People: Please take this quiz before you send out another press release or email pitch
Social media still suffers from Slide 29 syndrome
Dear PR People: Please take this quiz before you send out another press release or email pitch
Dear PR Peeps: please read this *really great* PR pitch! (And what he was pitching)
What brands can learn from Airbnb’s reputation management disaster
Another stupid agency Tweet. Another knee-jerk client reaction.
Fortune 50 Mobile Communications: they’ve got it, but they don’t flaunt it
Social CRM – Thank you Ben & Jerry’s: a brand that’s social, for real, (and MediaTemple, for trying)
Dear Zuck: Turnaround is fair play. How do you like it?
The Stealth Interview (the one that didn’t happen)
Nestle’s, Greenpeace, and Facebook fans in (unnecessary) food fight
B.L. Ochman’s Blogger Outreach Manifesto
I really didn’t want to write another post about lame PR pitches, but….
PR People Please Take This Quiz Before Pitching Another Blogger
Apple Silence on iPhone Issues Likely to Bite Its Ass
BusinessWeek Forays Into Social Media Signal Publishing’s Future
Press Release Distribution Service Butts Heads With Bloggers
PR People Please Take This Quiz Before Sending Another Pitch or Press Release
Washington Post Writer’s Tips for Flaks
What Marketers Need to Know About Twitter
O’Dwyer PR, One of the Industry’s Institutions, is Blogging at Last
Slow Moving PR Department Could Cause Whole Foods More Harm
iPhone Exploitation Already in PR Pitches
VOCUS Demonstrates How to Screw Up Blogger Relations
The Myth of Not Cultivating Bloggers
Hill & Knowlton Blog Tells Flaks to Beware of Bloggers (and Me)
New Yorker Hoses Edelman in Article on Wal-Mart PR
Kleenex Brings Fake Therapist to Times Square for Tearjerker, Gets Hosed
PR Can’t Get No Respect From Dilbert’s Dogbert
PR’s Already Tarnished Image Takes a Hit from Hagar the Horrible
Windows Fanatics: Vista Wow! Does Not Start Now
PR Pitch from Hell
Forget Press Releases – You Tube Videos Are the Way to Distribute News
Media Post: Edelman Urged To Overhaul Wal-Mart Flogs
Here Come the “Social Media” PR Firms, Yawn
Arrington and The Pitch From Hell
Richard Edelman Defends Wal-Mart Flogs
Throw Edelman Out of WOMMA!
PRSA Bans All Media From Its Ethics Teleseminars
A Perfect Example of How Not To Do PR
A Really Bad Idea: Marketwire To Distribute Press Releases to Social Media
The Quote Whore – More Honest Than Many Publicists
We Couldn’t Have a Worse Administration Running the Show
Astroturfing PR Firm Invites Bloggers to Meet Fashion Flaks. I’ll Pass
Temperature in Second Life: Hot, Hot Hot
Wall St Journal: Exxon Mobil PR Firm Behind “Inconvenient Truth” YouTube Spoof
Porter Novelli’s Really Weird Image
Dell One2One Blog Shares Name With Porn Site.
Pentagon’s PR Machine and Baseball Game Text Messages
Do We Have to Cut Dell and Ford Some Slack? Frankly, No
NPR Interview Gives Chilling View of al-Qaida PR Arm
12 Reasons Why UK Companies Don’t Blog
Cadbury Goes for Total Message Control in Product Recall
SRF Global Translations Special: $98 Blog Post and Response Translation
Why Would Any Agency Want to Be Wal-Mart’s PR Firm?
PR Newswire Offering Podcasts Beginning May 12. Will MSM Be Listening?
It’s a Banner Day for Bogus Press Releases and Studies of the Obvious
White House Spokesman Scott McClellan Going to Work for His Mom’s Campaign for Texas Gov?
PRSA Issue Pork-Barrel Press Release and Letter to FCC
Marketers Are Not Having Enough Fun
Edelman Trust Report Finds Peer to Peer Profound
Blog Post to Press Release = Search Juice, But Bad News for Small Businesses
Free PR Web Service Not So Free
PR Agency Websites Rated Among the Worst in the World
Teenager Foils Google News With Fake Press Release
Wal-Mart: Desperately seeking ethics
Instant PR Pitch Button for Flacks Now Available
Fast Company Features WalMart Blog: No, It’s Not by WalMart
NY Times: Edelman in Sleazy Relationship with Right Wing Bloggers
Publicist and Pitch From Hell
Enough With Pontificating Bloggers! Here Comes the Next Wave of Blogs
I’m Interviewed About Blog Marketing in On the Record Podcast
Uber Blogger Steve Rubel Joins Edelman PR as Sr VP
Harold Burson Starts Unbloggy Blog
Quailgate: Covering Up for Drinking and Shooting
PR Industry Does Its Own PR – But It Needs More Than PR
Trackback Flaks Are in the Potty Around Here
Two Terrible New Ways to Use Press Releases
Gnomedex Announcement Confuses April 1 and Feb. 1
Rules for Flaks Who Pitch What’s Next Blog
Forbes Article Reverses Its Blog Bashing Stance, Sort Of
Imitation is the Sincerest Form of Flattery, I Guess
Want to Monitor the Unruly Blogosphere? It’ll Cost Ya Plenty to Have a Pro Service Do It For You
Edelman/Technorati Blogger Survey: Same Old, Same Old About New Media
First 2006 PR Pitch From Hell, a Mere 1181 Words
PRSA Charging $100 for Workshop on How to Win Silver Anvil Award
Diamond Pet Food Contamination Kills 76 Pets, and Company Inaction Makes Matters Worse!
NY Times and WSJ Finally Cover Microsoft Shutdown of Chinese Blogger
NY Times and Wall St Journal Articles Bemoan the Death of Message Control
O-Dwyer PR: US Army Has $5-10 Million for Biometrics PR
Year’s 10 Worst PR Blunders List Published
Wayne Pollard: Flacks Need Journalism Experience
Info World: Bloggers Break Sony
Adrants Rags on Subway’s Viral Spammers
Webster University PR Institute Live Blogs My “In a Fog About Blogs?” Seminar
PR Week Editor Tries to Polish PR’s Tarnished Image
The Nuremberg Defense Is Invoked by Publicist
Why Nobody Loves PR People. Sigh
Should Journalists Blog PR Pitches?
BlogOn Conference Marketing Director Rationalizes Porter Novelli Press Pass Refusal
BlogOn Conference PR Firm, Porter Novelli, Has No Blog
Dear Flacks: If You Spy on Journalists, Keep Your Mouth Shut About It
How to Pitch Bloggers. Hint: Bacon’s Has No Clue
Robert Scoble Is Going to Have to Eat His Hat
PRSA Defends Ghost Writing for Clients
Vertical 3-D Advertising Pops Up in Four Manhattan Efforts
Jeremy Zawodny’s Ridiculous PR Proposal
Boeing Offers Citizen Journalists a Free Ride
Like Ketchum PR, Burston-Marsteller Just Doesn’t Get the Internet
Porter Novelli Hired to Promote Weekend Wall St Journal
Ad Age: Is The Tom Cruise Brand in Trouble?
Ketchum PR’s No Blog Policy: Lame, Lame, Lame!
Russell Beattie Writes a Moronic Headline
How to Pitch Bloggers — for New or Dumb PR People
EDS Launches Fellows Blog: PR People, Read Their Pitch!
IBM “Blogvangelist” Sher Taton Launches New Blog
PR: If You Walk Like a Duck…
Michelin Throws Money at Formula One PR Disaster
Why Blogs Won’t Replace Press Releases – or Publicists
Another Clueless PR Pitch
20-Ton Attack of the Snapple PR Team. Doh!
Ketchum PR Starts Ketchum Ideas Blog and Boy Is It Lame!
Vocus PR Files Initial Public Offering: Sees $2 Billion PR Software Market
Scoble Embroiled in PR Firestorm Over China Statements
No PR Spin Can Save UPS on This One
Wal-Mart Fires Agency Responsible for Nazi Image Ad and PR Manager Resigns
Publicist Says Celebrity Bloggers Can Wreck Their Image
PR Nightmare Brewing for Drug Makers as FDA Looks Into Blindness-Viagra Link
Here’s a Good PR Pitch for a Change!
Bloggers Unlock Kensington Laptop Lock Problem
Target’s PR Firm in Deep Doo-Doo — Again
GoldenPalace.com Shoots for Holy Rollers and Does Good for Monkeys
What’s Next Blog’s Successful Bloggers Interviews: Alice Marshall on How to Use a Blog to Get Clients
eMarketer Treats Bloggers as Press
Nestle “Cows Are Coming” PR is So Lame
Nike Creates Spectacular Integration of Marketing and Technology
San Francisco Chronicle: How Blogs Help Small Businesses Promote Themselves
Irrational Blogguberance? You Bet! Blogs Are NOT The Answer to Every Marketing Question
Graeme Thickins, A Publicist Whining About Blogging
VNR Giant MediaLink’s Stock Rising Despite Wall St Journal Article
Wall St. Journal: How Companies Pay TV Experts For On-Air Product Mentions
Why Do Clueless Publicists Still Have Jobs?
CBC Fires Publicists But Will Hire Outside PR Firms
Look Out Bloggers — Wave of Clueless PR People Coming Up
Global PR Blog Week 2.0 Planned
eBay Issues Press Release From Hell About New Agency Hire
Clueless Publicists Still Using Email Attachments for Releases. Sigh.
IAOC Blog Runs Week-Long RSS Seminar for Marketers
PR Firms and TV Stations Should Share the Blame in Bush Administration’s Video News Release Propaganda
What Counts Launches BlogUnit Content Management Appliance
Good Inc.com Article About Writing Press Releases
An Open Letter to PR People From a Recovering Publicist
Wall St. Journal Explains Tagging the Internet
Spending on PR doubled under Bush, report says
Nooked to Switch to Rss Feeds and Blog to Communicate with Bloggers
I’ve Pissed Off Some Publicists
Publicist Uses Email to Announce Nooked RSS Feed Service, Duh.
Lizzie Grubman Tapped to Handle Hot 97 Tsunami Song Flap
Jay Rosen, PR Bloggers and the Williams Flap. Yawn.
Email Still Works if Subject Line is Compelling
A Loo-ney and Brilliant PR Move by Javits Convention Center
A PR Disaster: IE Security Flaws vs Firefox Evalgelism
How Robert Scoble Compares to the Top PR Firms
Are GM’s Small Block and FastLane Blogs More Than a PR Gimmick? Stay Tuned
Honda Announces New ASIMO Robot in Bullshit-Free Press Release
Survey: PR Professionals Slow to Adapt to Changes in Media
BusinessWire to Drop $120 Membership Fee and Lower Rates on News Distribution
Ragan Report Rant Rips Bloggers
Edleman Reports Old Trends in Trend Report, Steals Name From Trendwatching.com
Bob Bly Would Like Some Marketing Blog ROI Info
Madison Avenue Ponders the Potential of Web Logs. Will Suits Take Over Blogging?
PRSA 2004 Conference: Tsotchke Report
Google and Yahoo! Results Show Power of Blogs
Bloggers Convince PRSA to Add Blogging Workshop to PRSA 2004 Conference
Steve Rubel Forgets What Mother Said
PRSA Conference Flap Update — I Certainly Have Their Attention :>)
PRSA Conference Ignores Blogging
Vapid Quote in Subaru Release Picked Up By Lazy Journos
Gawker Blows It On Style Segment
Gorgeous Example of PR Speak
US Govt Details “Remains Handling” Procedures for Iraq War PR Agency
Attention Agents: Jeremy’s the Zelig of the Diaper Set
U.S. Government Seeking PR Firm to Represent Iraq War
Eclipse Solar Gear: Great Products, A Press Release From Hell
Martha Stewart, in Consummate PR Move, Asks to Go to Jail Now
Oprah Show Car Giveaway Proves Again That PR Trumps Advertising
Nike Makes Tennis Boot Sneakers for Serena Williams
When is a Blog Not a Blog?
List of Corporate CEOs Who Blog
uClean Unrolls ‘Toilet Paper for Life Sweepstakes’
Publicist Lizzie Grubman Gets Reality TV Show
Clueless PR Pitch of the Week
Warner Brothers Records Makes Classic PR Mistakes Approaching MP3 Music Bloggers
PR Industry Still Largely Clueless on Internet Marketing
Blogs Still Mystify: 10 Companies That Missed Blog Opportunities
PR Coup As Michael Moore Sings “America The Beautiful” On Tonight Show
Dreadful Press Release of the Week: Mr. Big Floats
US Army Offers Free Boob Jobs to Soldiers
9/11 Commission Hires Edelman PR for Media Campaign
America at 10 MPH Tour and Blog Set
I’m Featured in PR Week Interview on Global PR Blog Week
Martha Stewart Is Still a Class Act
Blogging Finally Makes It Into PR Conference Program
Journalists Like PR People and I’ll Still Respect You in The Morning
Holmes Report Articles Misses Really Big Picture on Internet and Blogging
Dreadful Press Release of the Week
Sam’s in the Daily News Today, But The Quote’s Left Out
Worldwide Exclusive! President Bush Helps Make Sam Famous!
Nearly 300 Clinton Books Selling on eBay
Tiva Makes Sandals For Sore-Footed Elephant
Global PR Blog Week Set
Ford Museum’s Gag Me With a Spoon Press Release Headline of the Month
Can Bloggers Say Anything They Want? Yup.
Disgruntled Former Employees May Use the Internet for Revenge
Rowenta Sponsors Extreme Ironing Sport and Website
Ditties: Dumb Name, Smart Tampon Marketing
PETACampaign Against Cruelty to Chickens is Cruel to Children
Parker Meridien’s $1000 Frittata a Cool Stunt
PR Interruptus: Campaigns End Prematurely
Hey Spiderman Marketers! Give Your Money to New York’s Kids, The Yankees Don’t Need It!
Metro, NYC’s Second Free Daily, Launches With Classic PR Stunts
Survey Proving BMW Owners Have Lots of Sex Gets Lots of Press
PR Takes the Rap. Again
Queen Elizabeth Provides Brilliant PR for Skewbald Horses
PR People Still Bitching About Blogging
Survey: Consumer Ad Resistance Reaches All-Time High — PR Budgets Hurt
Company Says Colin Powell’s Pottery Barn Rule is Bull
Ford: Cat Killed in Ad Agency’s Bowels. Yeah, Right!
Burger King’s Funky Chicken Is Cool But the Press Release Lays an Egg
Airhead’s Airhead Publicist Goes (Very) Public
PETA’S Multi-Media Cow Pope
Buttless Jeans: Patent Pending
911 Panel Testimony Nothing But Another Con(di) Deal By Bush
One Small Step for Man, One Giant Step For Giant Shrimp. Oy!
Study Proves The Obvious: Bloggers Plagarize. But the Problem is a Lot Bigger Than That
What Happened to Tithing Mr. Gibson?
Cosby’s Hell-O Brings Martha Jell-O and Makes a Great product Placement
Matt Drudge Needs to Get His Nose Out of Democrats’ Pants
Totally Clueless PR Pitch of the Month
Website Offers $2500 Prize for Name of New Restaurant
Clueless Star Flackers Tell Ad Age Jackson Boob Stunt Was Great
Pomegranate Juice Gets Prime Wall St. Journal PR Placement
Flash! Not Everyone at CBS is Unconscious: Kudos to CBS News
Yecch! Lizzie Grubman to Star in MTV PR Show
Confounded Bullshit Station Still Refuses to Run MoveOn Commercial
CBS Press Release Defends Its Political Censorship of MoveOn Ad
MoveOn Mounts CBS Protest Campaign — Please Join
Ghostly Woman Demonstrates $5000 Toilet Online
Journal Chastizes Adecco’s Bad News Bungle
Connecting To Customers With WiFi
Microsoft Bullies Teenager’s Site Down
What Would We Do Without Professors?
How to Become a Corporate Comedian
In PR Faux Pas, Symantec Shifts Blame, Pisses Off Customers
You Can’t Underestimate Stupidity
A sure bet for one of 2004’s stupidest press releases. Yes I know it’s only January
What’s After Mad Cow? Attack of the Killer Tomatoes?
Which Food Safety Issues Cause Permanent PR Damage?
Think mad cow disease is scary? Wait til you hear PR experts’ advice to the beef industry
Naked People Tip Pizza Guys More and Other Slow News Day Surveys
Mattel PR Score in Lawsuit Against Artist: Zero
Dean to Internet As FDR to Radio, JFK to TV
How to Get Your Products Featured in the Mainstream
DaimlerChrylser Xmas Stunt Makes the NY Times and Misses Multi-Media Opportunity
Kia Motors Mounts One of Top Three Dumbest PR Campaigns of the Year
Secret Memo Pushed Limbaugh PR Blitz
The Ugly Side of Viral Marketing
Weekend Update Appearance Was Smart PR for Paris Hilton
Bacon’s Acquires Media Map: Start of a Shake Up?



 


 



 

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