I'm B.L. Ochman, and I've been helping blue chip companies incorporate new media into their marketing mix since 1996.

I'm an accomplished and expert digital strategist, certified YouTube Channel Creator, president of whatsnextonline.com and publisher of multiple award-winning What's Next Blog.

I create live-streaming events and social video content for leading brands, associations and agencies.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext. Find me on Google+

Promotions Archives

#AmazonPrimeDay Bashing Was Fun, But Sales Are Up
YouTube Launches Newswire, Bush Launches JEB!
NHL Bans Meerkat & Periscope Live Streaming
Celebrities Take #TwizzlerChallenge for Autism Awareness
Budweiser Puppy & KLM Dog #FAILs + StatSocial Demo
[VIDEO] Ferguson Protests, Cyber Attacks & an Aroused Horse
Scatalogical Tweets offend; P&G, LeBron & YouTube Stars Score
Beyond Social Media Show #49: A Jerk, a Hero Cat, Curly Hair & Jocks
Contribute to fight Alzheimer’s: you might win a trip to London and lunch with Samuel L Jackson
A Collaborative Campaign & Contest from Stonyfield & Coca-Cola’s Honest Tea has a missing link — to reality
A Tale of Two Contests Using Social Media – One Stinks, One’s Cute
How to Make a Video Contest Succeed – or Suck
Kleenex Brings Fake Therapist to Times Square for Tearjerker, Gets Hosed
Hugh Macleod Proves That Love Really Is All There Is
Is It OK to Use Social Network to Sell Products?
Nationwide’s Life Comes at You Fast Puts Your Name, etc. in Lights.
Joga Bonito, a Web 2.0 Social Networking Community from Google and Nike
Winterfresh Gum Campaign: Funny, Weird and Pointless
ABC TV Rejects KFC Ad as Subliminal, Cuts Off its Nose to Spite its Face. Doh!
Nestle “Cows Are Coming” PR is So Lame
Nike Creates Spectacular Integration of Marketing and Technology
Hugh Macleod Issues Four Limited Edition Cartoon T-Shirts
B.L. Ochman Named Editor of Whatsnextenmesh, a Parallel Universe Blog
Artist Blogs One New Painting a Day
Mazda Pulls Fake Blog. Was It a Response to Bloggers’ Criticism?
Yahoo! Local-Search Plans Bus Stop Kiosk in Grittiest Part of Times Square
Gawker Blows It On Style Segment
Oprah Show Car Giveaway Proves Again That PR Trumps Advertising
Gap and Turner Broadcasting Feature Sarah Jessica Parker in Online Campaigns
Nike Makes Tennis Boot Sneakers for Serena Williams
uClean Unrolls ‘Toilet Paper for Life Sweepstakes’
Warner Brothers Records Makes Classic PR Mistakes Approaching MP3 Music Bloggers
National Orgasm Week Promoted By Ann Summers With Viral Video
Blogs Still Mystify: 10 Companies That Missed Blog Opportunities
Kellogg Serves Mercury Powered Spiderman Toy in Kids’ Cereal
Hey Burger King — Give the Subservient Chicken Something to Do and Can Ugoff!
Burger King’s Ugoff Is Hungry. He Ain’t No Subservient Chicken.
Marvel Recreates Spiderman for Indian Market
Democrats Sponsoring Make Your Own Ad Contest
Consumer rage over iPod mini e-tailer sites
Rowenta Sponsors Extreme Ironing Sport and Website
Ditties: Dumb Name, Smart Tampon Marketing
Playboy Seeks Home Depot “Hotties”
Hey Spiderman Marketers! Give Your Money to New York’s Kids, The Yankees Don’t Need It!
Metro, NYC’s Second Free Daily, Launches With Classic PR Stunts
Dinah Shore, Snapple and Memory Worms
Burger King’s Funky Chicken Is Cool But the Press Release Lays an Egg
PETA’S Multi-Media Cow Pope
Novels Are The Newest Frontier for Product Placements
Bob Dylan Is In Lady’s Underwear and Wine
Woooo Hoooo! The Sexy Beast is Back
Website Offers $2500 Prize for Name of New Restaurant
NYC Hospitals in Bed With Advertisers
PETA Gives Birth to Baby PETA
Potato Chips, Candy Bars and Software Now Available in Vending Machines
DaimlerChrylser Xmas Stunt Makes the NY Times and Misses Multi-Media Opportunity
PETA: Santa Can’t Come This Year






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