I'm B.L. Ochman, and I've been helping blue chip companies incorporate new media into their marketing mix since 1996.

I'm an accomplished and expert digital strategist, certified YouTube Channel Creator, president of whatsnextonline.com and publisher of multiple award-winning What's Next Blog.

I create live-streaming events and social video content for leading brands, associations and agencies.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext. Find me on Google+

Product Placements Archives

Can You Eat Your Clothing? Houdini Sportswear Thinks So
YouTube Launches Newswire, Bush Launches JEB!
Good, Bad & Truly Bizarre ’50 Shades of Grey’ Brand Tie-ins
Scatalogical Tweets offend; P&G, LeBron & YouTube Stars Score
Real Life is the Latest Thing in Second Life
Dutch World Cup Fans Forced to Watch in Their Underpants; Budweiser Blamed
Yecch! Folger’s Coffee Made From Sewer Water
Enough With Pontificating Bloggers! Here Comes the Next Wave of Blogs
Jagger Holds the Power at Super Bowl Half-Time. Don’t Let Us Down Mick!
How to Get into Yahoo! Directory Without Paying $300
Chevy and FOX Deceive Millions With Product Placement






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