I'm B.L. Ochman, and I've been helping blue chip companies, agencies and associations incorporate new media into their marketing mix since 1996.

I'm a multi-media content creator, live-stream event and podcast producer, journalist, ghost writer, social strategist and producer of socially shareable videos.

Let's talk about how I can help you.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext.

PR Cluelessness Archives

Five Terrible PR Practices to stop using
Jack Dorsey’s CEO Duet; Twitter Moments; YouNow Takes Off
YouTube Launches Newswire, Bush Launches JEB!
#AskSeaWorld Sinks, TedCruz NOT Com
Brilliant #SOTU Social Media; Existential Games; Hillary Cracks Nuts
GoDaddy, you’re repulsive repentant
Microsoft CEO’s Outrageous $Karma Raise Advice to Women, DIY Invisibility
Kevin Richardson Plays Football With Lions, Facebook Bans LikeGating
[VIDEO] Ferguson Protests, Cyber Attacks & an Aroused Horse
Hangouts’ Showcase app, Plagiarist Fired, Robots, Pot, Turds & Trust
Netflix rocks branded content, Agencies resist G+, Starbucks pays tuition [VIDEO]
Do your press releases & PR pitches stink? I can fix them!
Nutella goes nuts – sends Cease & Desist to its biggest fan
How Beyonce’s publicist made a not so bad situation worse
Petco, Nature’s Variety, Diamond Pet Food Recalls Are Hidden. WHY?
Dear PR People: Please take this quiz before you send out another press release or email pitch
Dear GM: Don’t Blame Facebook for your social media problems
Top 8 ways to stop pissing off (and losing) your customers
Another stupid agency Tweet. Another knee-jerk client reaction.
A Collaborative Campaign & Contest from Stonyfield & Coca-Cola’s Honest Tea has a missing link — to reality
Target’s Checkered Past – and Present – in Social Media
Dear Zuck: Turnaround is fair play. How do you like it?
PR People of Earth – get a clue
B.L. Ochman’s Blogger Outreach Manifesto
A Tale of Two Contests Using Social Media – One Stinks, One’s Cute
PR Pitch from Hell: The Dumbest PR Mistake Ever?
Etiquette 2.0
My Favorite Thing a PR Person Ever Told Me
PR Industry Leaders Put Their Feet in Their Mouths at Critical Issues Forum
The Formula for Successful Viral Campaigns. Not!
Denny’s Contest Has No Entries. Dear Denny’s: We Won’t Work for Food.
BusinessWeek Forays Into Social Media Signal Publishing’s Future
This is the World’s Worst PR Pitch
Dear Flak: This Pitch Sucks
Why Social Media – And Andrés Bianciotto – Rock and Why PR Week & Adicio Still Suck
PR People Please Take This Quiz Before Sending Another Pitch or Press Release
The Myth of Not Cultivating Bloggers
Kleenex Brings Fake Therapist to Times Square for Tearjerker, Gets Hosed
Windows Fanatics: Vista Wow! Does Not Start Now
Bulldog Reporter: Finger Not on the Pulse





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