I'm B.L. Ochman, and I've been helping blue chip companies, agencies and associations incorporate new media into their marketing mix since 1996.

I'm a multi-media content creator, live-stream event and podcast producer, journalist, ghost writer, social strategist and producer of socially shareable videos.

Let's talk about how I can help you.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext.

Needs a Blog Archives

Four NYC Rabbis Arrested, FTC Warns Agencies, Subway Dancing
Former McDonald’s President begins Lyfe Kitchens sustainable fast food chain
Denny’s Contest Has No Entries. Dear Denny’s: We Won’t Work for Food.
Sadly, T Boone Pickens Use of Social Media Misses the Mark
Blog Council Says Feedback Schmeedback
Bobby Neel Adams’ Photo-Surgery Creates Age-Maps
Smart Marketing:DogCars.com Rates Cars for Dog Friendliness
Thousands of Rubber Duckies to Land in Britain After 15-Year Journey
Mattel Launches New Barbie Site, Toy, for Plugged in Pre-teens
Tyson the Skateboarding Bulldog Gets His Own Site, MySpace and Merchandise
JetBlue CEO David Neeleman Uses YouTube to Promise Brighter Skies Ahead
Cisco’s Human Network: Not Just Jargon
OfficeMax Launches Droll Interactive Campaign to Sell Pens
Missing from Natural Selection Food Statement About Tainted Spinach: A Heart and an Apology
John Callahan Needs a Blog
Mark Green Enlists His 22 Year-Old Son to Produce YouTube Channel
Cadbury Goes for Total Message Control in Product Recall
Nationwide’s Life Comes at You Fast Puts Your Name, etc. in Lights.
How to keep blogs from scaring the hell out of people
Something Fishy About BabelFish Machine Translation
Joga Bonito, a Web 2.0 Social Networking Community from Google and Nike
Winterfresh Gum Campaign: Funny, Weird and Pointless
GM Launches Create a Canned Commercial “Contest”
Blogs in Marketing: Small, Smart Boutiques Trump Big Ad Agencies Every Time
Wal-Mart: Desperately seeking ethics
Fast Company Features WalMart Blog: No, It’s Not by WalMart
NY Times: Edelman in Sleazy Relationship with Right Wing Bloggers
Steve’s Outfit: Click Here to Sue
Urbanhound — a great site in need of a blog
Super Bowl Ads: Wake Me When Madison Avenue Gets a Clue
Jib Jab Joke Box Email Joke Repository in Invite-Only Beta
Stock Market, Animals and Zoo Keepers Go Bonkers in Japan
Diamond Pet Food Contamination Kills 76 Pets, and Company Inaction Makes Matters Worse!
Two Pennsylvania Groundhog Sites Compete for Tourists
Walk Softly and Carry a Spare Pair of Choos
Tillie, World’s Pre-eminent Dog Artist, Needs a Blog!
Blogs Still a Wild Frontier to Most Companies
Six Feet Under Finale Sets Bloggers Buzzing
Shuttle Crew Member Sends First Podcast from Outer Space
Listen Up Mayor Bloomberg: You Need a Blog
Vertical 3-D Advertising Pops Up in Four Manhattan Efforts
IBM Blog Enablement Day Launches Blog Initiative
Ketchum PR’s No Blog Policy: Lame, Lame, Lame!
Thank Goodness Charmin Doesn’t Have a Mega-Roll Blog
NYC City Council Speaker Using Issue Websites, But a Blog Would Be Better. I’m Available to Help Miller and/or Mayor Bloomberg
Team Puma Needs a Blog and WTF Is Puma’s Mongolian Shoe B-B-Q
Dancing Robot Helps Promote Japanese Robot Conference at World Expo. Why No Blog?
Marketing Missteps: iPod Users Unified in Love of iPod and Gripes About It
Why Do Companies Fail to Integrate Marketing Efforts? Betty Crocker Blows It
Supremes: High Times Over for Medical Pot Smokers
Will the Magic Eraser Kill You? And Why Fresh Direct Needs a Blog
The Best Quote from Blog Nashville
Broadcasters Losing Sleep Over Competition from Blogs
Apple Vs Microsoft on New Operating Systems: No Contest
Cookie Monster Becomes Veggie Monster
BMW Morphs Online Film Concept Into Comic Books by Top Artists
Urban Story Tellers, The Moth, Need a Blog
Warner Brothers Give Paris Hilton (Blecch!) a Podcast to Promote New Movie
As Pale Male and Lola Await the Stork, He Provides Behavior Lessons for Human Males
Artificial Life’s Virtual Girlfriend Will Be, umm, Available Soon on 3G Phones
Groundhog Day Site Needs a Blog
Flybar: A Cool Pogo Stick/Trampoline That Needs a Blog
ConferenceBike, A Great Idea Crying Out for a Blog
World’s First Underwater Art Exhibit Needs a Blog
Ikea Rolling Bedroom Promo Needs a Blog
Bush Yoga Combines Political Spoof with Voter Registration Drive
PRSA Conference Flap Update — I Certainly Have Their Attention :>)
My Challenge to PRSA 2004 Conference Planners Spreading Through the Blogosphere
Hello Kitty Mastercard: Credit Card With Training Wheels
Spokes-man for Wounded Warrior Project
Christo Central Park “Gates” Project Needs A Blog
Attention Agents: Jeremy’s the Zelig of the Diaper Set
ArtCar Fest: Fabulous Cars, Missed Blog Opportunity
Couch Potato Videos Give Way to Dance Dance Revolution and Missed Blog Opportunities
Robosapien: Cool Robot, Dreadful Web Site That Needs a Blog
uClean Unrolls ‘Toilet Paper for Life Sweepstakes’
Fatal Vision Website Abounds With Missed Marketing Opportunities; Cries Out for a Blog
Blogs Still Mystify: 10 Companies That Missed Blog Opportunities





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