I'm B.L. Ochman, and I've been helping blue chip companies incorporate new media into their marketing mix since 1996.

I'm an accomplished and expert digital strategist, certified YouTube Channel Creator, president of whatsnextonline.com and publisher of multiple award-winning What's Next Blog.

I create live-streaming events and social video content for leading brands, associations and agencies.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext. Find me on Google+

Must-Read Articles Archives

How the Google-Twitter Partnership Changes SEO for Brands
YouTube Launches Newswire, Bush Launches JEB!
Google & GoPro Team Up for Virtual Reality
NHL Bans Meerkat & Periscope Live Streaming
Four NYC Rabbis Arrested, FTC Warns Agencies, Subway Dancing
New Google+ Showcase app adds game-changing business value to Hangouts on Air
Scatalogical Tweets offend; P&G, LeBron & YouTube Stars Score
Mashable Disses Google+, Facebook Jumps the Shark, Rodman Rants: Beyond Social Media Show # 31
Top three reasons you can’t ignore GooglePlus for another minute!
Tweeting the Revolution: How social media is giving Egyptian activists a voice the world can hear
Dear Zuck: Turnaround is fair play. How do you like it?
E-Commerce Guide Features My Tips for Effective Corporate Use of Twitter
Debunking Six Social Media Myths
Social Media Goes to Court and Bites Users
Study: Companies Say Social Media Has Transformative Results
TechNewsWorld: The Top 10 News Stories Broken By Bloggers
B.L. Ochman’s 12 Tenets of Social Media Marketing
Big Brands in Second Life Attracting Few – If Any – Visitors
PRSA Issue Pork-Barrel Press Release and Letter to FCC
Madeleine Albright: Good versus Evil Isn’t a Strategy
What’s Next: Include Your Brand Name in Every Post for RSS Feeds, Says MarketingSherpa
Sun-Sentinal: Blogs Are Big Business
Exclusive: Forbes Blog Story Screws Up Quotes, Big-Time
Blankenhorn: Seven Blog Business Models
What’s Next Blog’s Successful Bloggers Interviews: Steve Hall of Adrants on How to Pay the Mortgage Blogging
BusinessWeek Cover Story Lauds Blogs, Launches BusinessWeek Blog
Wall Street Journal Extols Virtues of Business Blogging
Peggy Noonan: Old Media Envy Freedom of Bloggers
How to Write Killer Blog Posts and More Compelling Comments
E-Commerce Times: Open Source Drupal.Org Could Be Fierce Competitor for Six Apart Blogging Platform
Ragan Report Rant Rips Bloggers
A Reporter’s Dizzying Visit to the Blogosphere
Cheney’s Blunder Drives Traffic to Soros’ Anti-Bush Site
Chinese Falun Gong Followers Stage Harrowing Demonstration at NY City Hall
Wall St. Journal: Blogs Fulfill Internet’s Promise of a Voice for All
Shameless Self Promotion
Blogs Still Mystify: 10 Companies That Missed Blog Opportunities
I’m Featured in PR Week Interview on Global PR Blog Week
Sam’s in the Daily News Today, But The Quote’s Left Out
Is Al Ries Dangerous to Your Brand? Nah!
Andy Borowitz: White House Response Shocker
NY Times’ Paul Krugman Defends Richard Clarke


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