I'm B.L. Ochman, and I've been helping blue chip companies, agencies and associations incorporate new media into their marketing mix since 1996.

I'm a multi-media content creator, live-stream event and podcast producer, journalist, ghost writer, social strategist and producer of socially shareable videos.

Let's talk about how I can help you.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext.

Multi-Media Advertising Archives

Betty the World’s First Tweeting Chicken
Four NYC Rabbis Arrested, FTC Warns Agencies, Subway Dancing
Eight incredibly creative (and lucrative) ways smart brands are using Google+
Still wondering why your brand needs to use GooglePlus? Behold Toyota Collaborator – the future of social shopping
Adobe Creative Days Creates Real-Time Photoshop Bus Stop
No, QR Codes are not dead. But some of the stupid ways they’re used should be killed.
A Must-See Phenomenal 2-D Mobile Code Campaign for Indie Music
New Media Marketing: Why Small Boutique Agencies Still Trump Big Ad Agencies
Starbucks Social Media Monitoring & Community Help It Survive Brand Attack
Sadly, T Boone Pickens Use of Social Media Misses the Mark
My 2007 Marketing Predictions Were Half Right – Thinking About 2008
Fake Steve Jobs: “At This Point Even I’m Sick of the iPhone”
Kellogg’s Responds to Food Police – Are They Caving or Helping?
In The Motherhood Webisodes Develop Robust Community
Madison Avenue Needs a Lot More Than a Wakeup Call
Cisco’s Human Network: Not Just Jargon
Fake MySpace Pages by Advertisers Are Totally Lame
Social Media Sites Make Creating Contests Simple and Cheap(er)
I’m Hosting an NYC Stormhoek Dinner for Non-Drinkers
Wall St Journal: Exxon Mobil PR Firm Behind “Inconvenient Truth” YouTube Spoof
Ford Bold Moves Not So Bold
Technorati Providing Featured Posts and Conversations for Al Gore’s MySpace Movie Blog
Chevy Gets the Picture Not!
Blogs in Marketing: Small, Smart Boutiques Trump Big Ad Agencies Every Time
No URLs in Many Super Bowl Ads! Doh
Super Bowl Ads: Wake Me When Madison Avenue Gets a Clue
Jagger Holds the Power at Super Bowl Half-Time. Don’t Let Us Down Mick!
Forbes Article Reverses Its Blog Bashing Stance, Sort Of
Burger King Has a Girlfriend, and a New Viral
Up Your Budget Treasure Hunt Has Potential Winner
New Burger King Viral Creates the Requisite Controversy
Chevy and FOX Deceive Millions With Product Placement
NY Times: Major Advertisers Looking at RSS Feeds
The Marketing of the Iraq War Sucks
FCC Commissioner Recommends Policing of Fake News and Product Placement
B.L. Ochman Named Editor of Whatsnextenmesh, a Parallel Universe Blog
Blogs Are a Good Buy for Advertisers
Mazda Pulls Fake Blog. Was It a Response to Bloggers’ Criticism?
Oprah Show Car Giveaway Proves Again That PR Trumps Advertising
Gap and Turner Broadcasting Feature Sarah Jessica Parker in Online Campaigns
Kellogg Serves Mercury Powered Spiderman Toy in Kids’ Cereal
Nearly 300 Clinton Books Selling on eBay
Democrats Sponsoring Make Your Own Ad Contest
Ditties: Dumb Name, Smart Tampon Marketing
Wizmark: Making Peeing Fun
Burger King’s Funky Chicken Is Cool But the Press Release Lays an Egg
Burger King Has Fun With Subservient Chicken Viral Campaign
Bob Dylan Is In Lady’s Underwear and Wine
Confounded Bullshit Station Still Refuses to Run MoveOn Commercial
MoveOn Mounts CBS Protest Campaign — Please Join
Ghostly Woman Demonstrates $5000 Toilet Online
Top Brands Featured in Billboard Top 20 Songs





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