I'm B.L. Ochman, and I've been helping blue chip companies incorporate new media into their marketing mix since 1996.

I'm an accomplished and expert digital strategist, certified YouTube Channel Creator, president of whatsnextonline.com and publisher of multiple award-winning What's Next Blog.

I create live-streaming events and social video content for leading brands, associations and agencies.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext. Find me on Google+

Mobile Archives

What’s Next Blog: 7 Apps That Are Much More Fun Than The News
The Video Marketing Revolution
Jack Dorsey’s CEO Duet; Twitter Moments; YouNow Takes Off
Kids send R2D2 to Space, Diabolical iPhone Subscriptions
Should your brand be on Blab.im?
YouTube Launches Newswire, Bush Launches JEB!
Google & GoPro Team Up for Virtual Reality
Four NYC Rabbis Arrested, FTC Warns Agencies, Subway Dancing
Kevin Richardson Plays Football With Lions, Facebook Bans LikeGating
Eight incredibly creative (and lucrative) ways smart brands are using Google+
TacoBell’s phones with a past & LEGO’s social media
Sochi Hotel Issues, Amazon reads your mind, Smello-phone
Beyond Social Media Show: Worst QR Codes Ever; Google+ Helpouts Coming; Weiner weiners; stats you need, tools you can use
Hallelulah! Offline Glass Prevents Cellphone Use in Bars & Restaurants
Google’s Project Loon: Balloon-Powered Internet for Everyone, Everywhere
Wearable Tech Devices, Mobile Payments & Drones: Mary Meeker’s 2013 Internet Trends Report
No, QR Codes are not dead. But some of the stupid ways they’re used should be killed.
Google+ mania: most pundits are missing the real point
Scalped: QR Code haircuts reach 10 million in Thailand
Top eight reasons your company needs Vanity Mobile Short Codes and/or a StarStar Number
Three smart uses of QR Codes. And one really dumb campaign from JetBlue
Mary Meeker: Top 10 Mobile Internet Trends for 2011
Tweeting the Revolution: How social media is giving Egyptian activists a voice the world can hear
B.L. Ochman’s 2011 Online Marketing Predictions: Semantic Web, Mobile Gurus, and the end of corporate webites
Fortune 50 Mobile Communications: they’ve got it, but they don’t flaunt it






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