I'm B.L. Ochman,. a Fractional CMO, and I've been helping blue chip companies, agencies and associations incorporate new media into their marketing mix since 1996.

I'm an AI-literate multi-media content creator, live-stream event and podcast producer, journalist, ghost writer, social strategist and producer of socially shareable videos.

Let's talk about how I can help you.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext.

Marketing Strategy Archives

Betty the World’s First Tweeting Chicken (Redux)
Instagram’s Medical Influencers Can Be Harmful to Your Health
Marketing Strategists Must Have: Twitter’s 2019 Major Events Calendar
10 Useful Marketing Tips, News and Articles You May Have Missed
Banned Christmas Ad Goes Viral
Interview: Knightscope CEO William Santana Li Talks Crime Fighting Robots
Video Interview: J.D. Lasica on Strategy & Tactics That Made “Biohack” #1 on Amazon
Four Ways Interview Videos Can Help Authors Get Media Coverage
Video Interview: B.L. Ochman & Mitch Joel Discuss the Growth & Future of Podcasting
B.L. Ochman: Pepsi Co CEO Says Quieter, Less Messy Lady-Friendly Doritos Are Coming Soon. Wait! What?!
Clever New $500K #MyOreoCreation Contest Showcases Skyrocketing Prizes
Funwalkers License Plates – My 5th Entrepreneurial Venture – Launches
Can You Eat Your Clothing? Houdini Sportswear Thinks So
Blog Writing Guidelines for Creating Readable, Sharable Posts
Marketing Tips From Santa Claus
Stroke of Genius: Lin-Manuel Miranda and Renée Elise Goldsberry rap about Hillary Clinton
Uber Hands Out Breathalyzer Cards You Can Lick to See If You’re Too Drunk to Drive
Sir Patrick Stewart’s sings country classics for charity
Twitter Makes Broadcast Deal With NFL
Facebook Posts Business Resources
Project Literacy – A Global Movement to Combat Illiteracy
What you must know about your Google About.Me Profile
Land’s End Drops Gloria Steinem, #HelpKenyaNotKanye
Three Twitter #Hashtags Gone Wrong
Donald Trump thought he deleted his Swastika Tweet
The Video Marketing Revolution
Jack Dorsey’s CEO Duet; Twitter Moments; YouNow Takes Off
#AskTrump Twitter Debacle, Lady GaGa’s Viral Video; #PigGate
Kids send R2D2 to Space, Diabolical iPhone Subscriptions
Should your brand be on Blab.im?
Force Friday, Blab.im’s Spectacular Rise: Beyond Social Media Show 110
How the Google-Twitter Partnership Changes SEO for Brands
Google Hangout Video Calls & Hangouts on Air Now Easier to Start
Hillary Clinton and Jeb Bush Interns’ Photoshop War
D.C. Diner’s Donald Trump Sandwich: Full of Bologna
The PR Makeover of Cecil The Lion’s Killer Dr Walter Palmer
Google and Facebook race to provide global connectivity
Poof! All Twitter profile background images disappear
#AmazonPrimeDay Bashing Was Fun, But Sales Are Up
YouTube Launches Newswire, Bush Launches JEB!
Twitter Expands DM Size, Tampons Go Viral
Google & GoPro Team Up for Virtual Reality
Tweets now appear in Google Search: 7 Tips for Brands
President Obama Joins Twitter & Racists Respond
How NonProfits Can Get Big Results By Creatively Combining Free Google and Amazon Marketing Tools
ACLU Releases Cop Cam App
NHL Bans Meerkat & Periscope Live Streaming
Celebrities Take #TwizzlerChallenge for Autism Awareness
Hillary Clinton Logo BrouHaHa and Much More
#AskSeaWorld Sinks, TedCruz NOT Com
Bill Lumberg: How to bulk up your email threads
Will Google+ Minus Hangouts?
Giuliani Blasts Obama & Social Media Blasts Back
50 Shades of Marketing, Twitter’s New Curator
Good, Bad & Truly Bizarre ’50 Shades of Grey’ Brand Tie-ins
Pope Francis Does a Google+ Hangout
GoDaddy, you’re repulsive repentant
Really Stupid Drone Tricks, Really Silly Beard Baubbles, Honda’s Nostalgia
Four NYC Rabbis Arrested, FTC Warns Agencies, Subway Dancing
More Twitter Travesties, Chocolate Farts, DeathSwitch
HRH Prince of Wales’ Hangout, Anti-Gun Humor, Hotel Privacy Shocker
HRH Prince of Wales hosts Google+ Hangout Spotlighting Young Brits
Three Social Media Storms, Google Robots Fight, Chevy Guy Returns
Resistance to Hangouts & Google+ is Social Media DejaVu
Texas PoliTech’s Dumb & Dumber Videos; Opera Decries Bullying
How NASA & NY Times Use Google+ Hangouts in Digital Strategy
Plusses & Minuses: Tiffany hosts its first Google+ Shoppable Hangout
Join a live Google+ Hangout with NASA & The NY Times – Wed, Oct 22, 3-4 p.m. ET
Microsoft CEO Apologizes Lamely, Copyblogger Quits Facebook
Not using Google+ Hangouts yet? You don’t want to be old school, Do You?
Microsoft CEO’s Outrageous $Karma Raise Advice to Women, DIY Invisibility
Budweiser Puppy & KLM Dog #FAILs + StatSocial Demo
What really makes content go viral?
National Coalition for the Homeless Newsjacks iPhone6 Launch
Worst 9/11 Brand Tweets; Rice/NFL Debacle; Apple’s Launch
Join our first-ever Google+ Hangout Training Office Hour (gratis)
AmEx ISIS re-brand goofs; Amazon gets Twitch; LEGO Female Scientists are gone
Curious about Hangouts? Join one – gratis – during our Hangout Office Hour event on Friday, Sept 12
How Lawyers are Using Google+ Hangouts and why you should too
[VIDEO] Ferguson Protests, Cyber Attacks & an Aroused Horse
Live Dog Elected Mayor, Limbaugh Lies (again), Edelman PR #FAIL
Hangouts’ Showcase app, Plagiarist Fired, Robots, Pot, Turds & Trust
New Google+ Showcase app adds game-changing business value to Hangouts on Air
Google to reward users of Google+ Hangouts & YouTube Live Events with more prominent search placement
[VIDEO] Comcast’s terrible customer service goes viral (again)
LEGO BrandJacked, HobbyLobby NewsJacked, Selfies Toasted [Video]
Gawker’s mean, GM app is dangerous, Pantene’s ad is great [VIDEO]
Netflix rocks branded content, Agencies resist G+, Starbucks pays tuition [VIDEO]
VIDEO: Net Neutrality Rant, Funny Alarm Clock, United Breaks Guitars2
Must-see! Guy Kawasaki on branding: speak in a human voice
Gwyneth Paltrow’s Unconscious Tweets, State of the Internet, #HiddenCash
Beyond Social Media Show #49: A Jerk, a Hero Cat, Curly Hair & Jocks
Ready to get rid of the messy background in your videos?
VIDEO: Beyond Social Media Show # 48 – Preview
6 Great Examples of G+ Business Hangouts on Air: from career counseling to Chinese classes
Hermetically sealed couples, 3 Twitter #FAILS & a PowerPoint Killer [VIDEO]
Facebook’s Privacy Experiment, Tiny Hamsters Go Viral, Great Content Marketing
Burger King’s Subservient Chicken resurrected (kind of)
Eight incredibly creative (and lucrative) ways smart brands are using Google+
NYPD Twitterstorm, G+ is (Not) Dead, Virtual Field Trips [VIDEO]
Amazon 3D Phone, Google’s Easter Eggs & Social Media Mercy
Sing Halelulah! US Airways forgives poster of pornographic Tweet
Webinar: How to Use Google+ Communities to Connect with Influencers – Thurs, April 17, 4 PM EDT
A non-profit benchmark study with a sense of humor
Bacon Alarm Clock, Big Papi/Obama Selfie, Honey Maid Stands Up
Facebook Communications Director’s arrogant response to Eat24’s BreakUp Letter
TacoBell’s phones with a past & LEGO’s social media
Olympics spat nets Chobani $70 in earned media for saying nothing
App turns water into wine; Food Truck turns beer into food; Chobani wins Olympics
Coke’s Social Media Guard, AT&T’s Home Security & A Load Of Crap
Coca-Cola video mocking our social media addiction goes viral
Girl Scout Cookies at Pot Clinic; Hot Pockets Bad Meat; Groupon’s Presidents Day Goof
How to use Google+ in Marketing & why you should: Barry Feldman interviews B.L. Ochman
Sochi Hotel Issues, Amazon reads your mind, Smello-phone
Kentucky School Principal’s rocking Snow Day Video Goes Viral
B.L. Ochman’s Tips & Tricks for creating a great Google+ HoverCard
11 ways every GooglePlus post promotes your content
Uber’s Dirty Tricks; Twitter saves lost bunny, furniture industry gets hip: Beyond Social Media Show # 33
Preview of Beyond Social Media Show # 33, Wednesday, 1/29/2014 at 9 PM EST
Five Pervasive Myths about GooglePlus
MLK Day Mistweets, Richard Sherman’s Rant & EA’s Non-Disclosed Paid Reviews
Mashable Disses Google+, Facebook Jumps the Shark, Rodman Rants: Beyond Social Media Show # 31
Yes, you need to learn Google+! What you need to know right now
This may be the nicest thing anyone’s ever said about me :)
Fashion Brands Partner with Google for Shoppable GooglePlus Hangouts
Uh Oh Spaghettios, Anchorman2 PR, Cat Academy – Beyond Social Media Show 28
Still wondering why your brand needs to use GooglePlus? Behold Toyota Collaborator – the future of social shopping
Top Three reasons GooglePlus should not be compared to Facebook
Book a GooglePlus Helpout with me, B.L. Ochman, Google+ Wiz
Beyond Social Media Show # 26 – Twerking Turkeys, Epic Splits, YouTube Shutdown
Beyond Social Media Show # 24: Home Depot’s racist Tweet, Dolphins’ Bully, YouTube policy backlash
Degage Ministries: creating a market for something to believe in
Dell Smells: Dell Finally Agrees to Fix Laptops That Smell Like Cat Pee
Martha Stewart’s Big Blogger Blunder; Tide’s Scary Vines; apps and stats you need – Beyond Social Media Show
Dear PR People: Please take this quiz before you send out another press release or email pitch
Dear Google: You played your new terms of service announcement all wrong
Fox News Brand Jacking; Google’s New Privacy Policy & Hummingbird Update – Beyond Social Media Show
Join us Tues, Oct 1 at 2 PM EST for 1/2 hour live Google+ Hangout on Air with The Beyond Social Media Show
Beyond Social Media: Exploding yogurt, rude bottle caps, Google+ Helpouts & lots more
Beyond Social Media Show: social media triumphs & failures + apps & stats you need
Beyond Social Media – This will never be ok!
How to optimize your GooglePlus profile – and why you must
Learn how to set up your Google+ profile for maximum impact in a no-charge 15-minute demo Sept 4 at 12:30 PM EST
Former McDonald’s President begins Lyfe Kitchens sustainable fast food chain
Beyond Social Media Show: Blecch! Israeli Newspaper says its new website is better than sex
Astra Bottle Theater: having fun cleaning up Hamburg’s red light district
Climate Name Change: a brilliant way to deal with people who ignore science and a sense of humor about a serious issue
Beyond Social Media Show: Worst QR Codes Ever; Google+ Helpouts Coming; Weiner weiners; stats you need, tools you can use
While brands & gurus whine, White House holds Google+ Geek Week Hangout
Google is opening a free New York City YouTube Space for video production
New Cali CowChat mobile app gives you a talking Cowvatar who can tap dance (& more!)
Menstruation goes viral with Hello Flo tampon subscription service’s hilarious video
Dear Google: You are doing a terrible job of explaining Google Plus
Beyond Social Media: Password Pills Make Your Whole Body the Password
Bank of America’s Epic Twitter #FAIL
Top three reasons you can’t ignore GooglePlus for another minute!
Beyond Social Media Show Episode 3 – Daredevils, Strange Protests, Shiny Objects You Can Use & Lots More
Why Google Plus rocks – and why we’ve switched Beyond Social Media Show from BlogTalk Radio to Google+ Hangouts on Air
Brilliant “Better Futures: a stock for social change” updates iconic 40 year-old PSA
Adobe Creative Days Creates Real-Time Photoshop Bus Stop
Contribute to fight Alzheimer’s: you might win a trip to London and lunch with Samuel L Jackson
Nutella goes nuts – sends Cease & Desist to its biggest fan
Sport of Endorsement Bombing gains traction on LinkedIn
Amy’s Baking Company: the most epic social media fail EVER
Join My Webinar: “Why Google+ Matters to Your Business & How to Use it Wisely” – May 9, 4 PM EDT
A brilliant promotion for a new book about how the Internet is frying our brains
Beyond Social Media Podcast – Is Hyundai Lying? Coca Cola’s Young Love, Gay on Twitter & Speaking Photos
A very personal response to Hyundai’s “Pipe Job” – the most disgusting car ad EVER
Kmart’s double entendre “Ship My Pants” ad goes viral, but also offends
Technorati 2013 Digital Influence Report: Is Blogging Dead? Hell No!
Existential, angst-ridden cat, Henri, le Chat Noir, commissioned by Friskies
Marketing Buzzwords
BurgerKing social media team caught napping as @Anonymous ?? hacks BK Twitter account
Another reason Ben & Jerry’s is cool (besides Chunky Monkey)
What you give Facebook and its advertisers when you enter a contest
Oreo’s Superbowl win proves – clearly and sweetly – that money really can’t buy love
Brilliant! Facebook app lets you find someone to blame for giving you the flu
Twitter bios show exponential increase – to 181,000 – in self-proclaimed social media gurus
It’s time for brands to abandon the easily pranked “Tell us why you love us” contest
Google’s Zeitgeist 2012
Lego: a company that doesn’t have to force customers to Like them on Facebook
Instant gratification comes to online shoppers with Q1 launch of Shutl service promising immediate delivery
“Beyond Social Media” on Blog Talk Radio Tonight, 9:30 P.M. EST
Top brands are targeting DailyBreak’s 10 million young adult members with high-yield social contests
Dear Dog.com: Here are the top three reasons why forcing Facebook “Likes” is a bad – and prohibited – idea
The Onion Lampoons Social Media Gurus
“Dumb Ways to Die” Train Safety Tips Video Goes Viral. Go Figure!
“Beyond Social Media” tonight, 9:30 pm EST
Can a campy Bigfoot relative sell Cousins Subs? Stay tuned!
Ben & Jerry’s Launches Brilliant LoMo #CaptureEuphoria Campaign on Instagram
How viral video helped sell 2.5 million Orabrush tongue cleaners and crowdsource funds for the new Orapup dog breath cure
Viral video spoof that’s not so far from reality
Coke’s Happiness Campaign continues to surprise and delight. So why force Facebook “Likes”?
Chase Community Giving Contest becomes poster child for what not to do in corporate philanthropy
Nothing Else Matters if Your Customer Service Sucks
Exclusive: Cheating accusations made in Chase Community Giving Contest. AGAIN.
Delusional Marketing: “we got 70 million page visits for $0 cost”
Study of top 100 e-commerce checkouts shows 82% have usability issues
‘BIC for Her’ pen is lambasted as hundreds of women hijack Amazon reviews
RomneyRyan.com spoofs Romney’s tax returns with fake site by 26 year-old New Yorker
Does any big chain have the balls to take a stand against the outrageous cost of replacement ink for printers?
Staples demonstrates how not to do customer relationship management
Petco, Nature’s Variety, Diamond Pet Food Recalls Are Hidden. WHY?
Bovomaniancs Rejoice! The talking California dairy cows are back
Mentos “make a baby tonight” anthem: another weird campaign from BBH
Look Ma! No Lawyers! Charmin demonstrates the value of a sense of humor in social media
The myth of viral video: some dirty secrets
“Eternally Gluten-Free,” cookbook by 7th grader Dominick Cura, author, blogger & video producer
The state of social media marketing in the second half of 2012
Latest Altimeter report on media convergence a wake-up call to lagging brands
Top 7 reasons Twitter should hire B.L. Ochman
Social media still suffers from Slide 29 syndrome
Why advertisers should put their money on Twitter
Dear GM: Don’t Blame Facebook for your social media problems
Why You Can’t Make Marketing Go Viral, Redux
Terra marketing goes to the dogs as owners swap poop for wifi
WiseStamp lets you add your social content to your emails in real time. We’ve come a long way, baby.
Nancy Schwartzman: a force for social change, and, hopefully, an inspiration for brands
Top three reasons why social media is still a tough sell
Infographic: how to use social media to land a job (+ I’m looking)
Yay! Room 214 issues a social media trends report that’s more than a thinly veiled sales pitch
Playing Catch-up with Pepsi, Coca-Cola Unveils Social Media Strategy Thru 2020
A cure for boring marketing and white paper detritus
Guy Kawasaki’s new e-book, “What the Plus!” is the missing manual for Google+
McDonald’s, NYPD Punked by YES Men “Three Strikes, You’re In” Spoof Campaign
Three much better ways to spend money than Super Bowl ads
Zappos to hacked customers: we’re here to help! Facebook to hacked customers: Screw you!
What’s Next Blog’s First Annual Pissoffy Awards
Nine very good tools for monitoring your brand in social media
Delusional PR Pitch: “we got 70 million page visits for $0 cost”. Time, money, and The Picasso Principle
Apple makes buying the iPhone 4S a royal pain. FAIL!
A new and better way to measure Twitter influence
No, QR Codes are not dead. But some of the stupid ways they’re used should be killed.
iPhone 4S’ Siri is xenophobic and she can’t sing
Infographic: how the world uses social media
What brands can learn from Airbnb’s reputation management disaster
Want more Twitter followers? A Google+ invite? More Facebook Likes? They’re all for sale on eBay.
Down Sparky! Self-proclaimed Google+ experts already multiplying like rabbits
Google’s missing link: customer service. It has none.
How Millenials are transforming the way we shop, work, and play: an interview with youth marketing trendspotter Tina Wells.
Top 8 ways to stop pissing off (and losing) your customers
True Blood “Immortalize Yourself” Facebook App approaching eight million Likes! Am I the only one who thinks that’s scary?
Dairy Queen Mini-Blizzard Video Contest is Big Fun. Did it sell any ice cream?
Do you really know what Twitter statistics measure? Does anyone? Better take another look!
Brands should only post once a day – or less – on Facebook
Scalped: QR Code haircuts reach 10 million in Thailand
50% off Likeable U Conference for What’s Next Readers
Six lessons companies can learn from customer service hell
How I got hooked on the marketing power of the Internet in 1996
What’s Next Blog Study (Part 2): Many of the Fortune 50 face potential reputation issues on Facebook Community Pages (and you might also)
Disturbing trend: big brands pimping Facebook “Likes”
A Collaborative Campaign & Contest from Stonyfield & Coca-Cola’s Honest Tea has a missing link — to reality
Will it Blend? Tom Dickson blends Viral Video Awards
Recent Big Brand Social Media Kerfuffles: BFD
Three smart uses of QR Codes. And one really dumb campaign from JetBlue
Review: Guy Kawasaki’s Enchantment – beyond persuasion to changing hearts and minds
Dear CMOs and Bean Counters: please watch this video daily
My one-minute interview with three Facebook reps: will Facebook replace company websites?
My Social Media Week Presentation on Online Reputation Management
How to have a totally freaking amazing corporate blog
Yowsa! Student Jonathan Bray gets a grade of 100% on his paper based on my article, “In Defense of Social Media”
Object lessons for marketers by remarkable artist Terry Border’s Bent Objects
Dear Verizon & Time-Warner – social media’s got your numbers
Taco Bell tells us where the beef is – does it make you hungry for Taco Bell?
In Defense of Social Media: it’s not dead, or dying
The corporate site is dead. Time to take them down!
11 important social media and web monitoring tools marketers should know
The only two questions you need to ask when you hire a social media agency or consultant
B.L. Ochman’s 2011 Online Marketing Predictions: Semantic Web, Mobile Gurus, and the end of corporate webites
Fortune 50 Mobile Communications: they’ve got it, but they don’t flaunt it
Client-Vendor Relationships: real world business examples
Social CRM, Part 2 – MediaTemple’s Heroic Measures for a Damsel in Distress
Social CRM – Thank you Ben & Jerry’s: a brand that’s social, for real, (and MediaTemple, for trying)
How to make sure your corporate blog has readers
Some elegant and cheap social media tools you’ll love
A Must-See Phenomenal 2-D Mobile Code Campaign for Indie Music
New report on “The State of Mobile Communications” says be mobile or be dust
The implications of Facebook Places – for business and for you + how to opt out and in
How to have a totally freaking amazing corporate blog
Target’s Checkered Past – and Present – in Social Media
Old Spice: a brilliant tactic whose strategy (and scent) reeks
Burger King Miracle Bun lands on eBay. Crispin+Porter, I Love You
New Media Marketing: Why Small Boutique Agencies Still Trump Big Ad Agencies
Top 7 Reasons Why Blendtec’s “Will It Blend?” is one of the all-time great viral campaigns. And yes, iPhone 4 blends.
Dispelling Four Top Corporate Myths About Social Media
B.L. Ochman’s Internet Writing Manifesto
Why you can’t make marketing go viral
Self-proclaimed social media guru count growth slows: new titles emerge
Players in Dr Pepper Facebook status takeover game give up lots more than privacy
7 reasons social media won’t work for your company
Dear Zuck: Turnaround is fair play. How do you like it?
Beyond the 3D Internet – a look at what’s next in Interaction
Mark Zuckerberg: Why are you hiding? Entrepreneurs are already creating privacy solutions as Facebook’s Zuckerberg stays mum
Facebook Privacy Changes – Opportunity or Threat for Brands?
Google innovations: Mad Useful
Why Most of Fortune 10 Still Hiding Social Media Involvement from their homepages
Social & Emerging Media Still Suffer from Slide 29 Syndrome
Coke’s Happiness Campaign Just Keeps Getting Better
Nestle’s, Greenpeace, and Facebook fans in (unnecessary) food fight
Justin Bieber a social media case study for the bean counters
Hey Old Spice and Time Warner! You were the laughing stock of social media week new york
2010 Social Media Week NYC: My Schedule & Recommended Events
I’m joining Proof Digital Media as a Managing Director and Crowd-sourcing my title
Pepsi’s Optimism Project Propels Them into a Group of Highly Evolved Brands
Trendsspotting Report: 2010 Online Marketing Influencers: Trend Predictions in 140 characters
Social media: “just modern tools to do something very basic”
NEW Report! Straight Talk About Social Media: a no-nonsense guide for corporations By B.L. Ochman
B.L. Ochman’s 2010 Online Marketing Predictions: Blog ads, mobile, & solopreneurs
Elf Yourself returns – but where are the rest of the fun holiday sites?
Retailers Competing on Price: a zero sum game played in an echo chamber
Starbucks and Kelloggs: Two silly strategies
The only two questions you need to ask your prospective social media agency
Nokia’s Brilliant New Campaign Focuses on Connectedness
Marketing Personalization for fun and profit – a study in contrast
Recap of PMA 2011 Fast Forward Conference & Ultralight Startups Entrepreneurs Forum: a study in contrasts, pizza & pickles, & my longest post ever
Seven Reasons Your Company Should Be Blogging
Burger King – Really Letting You Have It Your Way
Viral Video: Entire Hospital Staff Boogies in “Pink Glove Dance” to Raise Breast Cancer Awareness
It’s Time to Banish (99%) of Micro-sites
Three Top Reasons Why Social Media is Still a Tough Sell
10 Things Social Media Can’t Do
Top Five Reasons Why Free is a Good Business Model & How We Plan to Use it to Retire Before We’re 90
Study: Dear Ad Agencies: If the creative sucks, nothing else matters
What’s Next Blog Interview: Suzanne Lowe on how to keep corporate silos from impeding success. Just move past them!
Volkswagon’s Fun Theory Contest: A+ for Concept, C- for Execution
Augmented Reality Meets Social Media at Meijer Halloween Site. Will it Blend?
Drew Carey Ups the Ante to $1 Million in Twitter Charity Auction. Take That Cancer! You Jerk!
B.L. Ochman’s Blogger Outreach Manifesto
Nike Denies Vick Endorsement – But Denial Rings Hollow
Three Top Ways to Damage Your Brand With Social Media
The Top Six Reasons Companies are Still Scared of Social Media
E.P. Carrillo cigars seeks the long-elusive social media mashup business model
Home Depot 1999: Forbids Suppliers to Sell Online; 2009: Tweeting For Customer Service
How to prevent cheating in your online contests so you don’t get bitten like the Cutest Dog Competition
I really didn’t want to write another post about lame PR pitches, but….
A Tale of Two Contests Using Social Media – One Stinks, One’s Cute
AMC’s “Mad Men” Social Media Use Sure to Become Legendary. Will It Produce Eyeballs as Well as Buzz? Stay Tuned!
Debunking Five Myths About Blog Advertising
“Happy Joel” Levinson Makes a Living Winning Video Contests by Marketing His Entries Better Than Companies Market Their Contests
A Social Media Reality Check from the C-Suite
Can’t Make This Stuff Up: Sci-Fi Channel Explains Why It’s Changing Its Name to SyFy
The Gospel Truth About CMOs
KISS: The Difference Between Strategy and Tactics – and Why It Matters
Top 10 Reasons Your Company Should Not Tweet
Starbucks Social Media Monitoring & Community Help It Survive Brand Attack
The Slightly Salacious, and Semi-Disgusting, Trend in Fast Food Advertising
Brilliant Video from BestBuy CMO Barry Judge: The Future is Digital
How to Pick Your Social Media Guru
A Sci-Fi Marketing Nightmare for the Recession
Lessons from the Amazon and Domino’s Social Media Firestorms
Amazon Silence in the Face of Social Media Firestorm Demonstrates – again – the Need to Monitor Your Brand 24/7
Top 10 Reasons Your Company Should Not Tweet
Weekly Social Media Hour Podcast Debuts, and I’m a Guest
ExecTweets: Business Model for Twitter?
E-Commerce Guide Features My Tips for Effective Corporate Use of Twitter
Jet Blue’s CEO’s Guide to Jetting Hits Just the Right Note
Marketers Need to KISS: Keep it strategic silly!
Forrester: Sponsored Conversation is Here to Stay. Get Over It
Debunking Six Social Media Myths
Put Your Pet in the Obama Family Photo – Send It in an E-Card of the New White House Pet
How Companies Can Get Started in Social Media Marketing
The Doghouse: A Marketing Video That’s Gone Viral and Why
Crowdsourcing: Everything Old is New Again, and Again
Should Premium Brands Slash Prices for the Holidays?
My Social Media Secret
Let’s Ban the “About Us” Page on Websites
10 Reasons Your Company Shouldn’t Blog
WowOWow Finds Out That Girls Do Want to Have Fun
Study: Companies Say Social Media Has Transformative Results
Dear 3M and OfficeMax: What We Have Here is a Failure to Communicate
Which Candidate is Winning Online? Hint: Not McCain
How to Market Obama Now: Play the Race Card
Branding in a Recession – Create a Strong Brand Identity – eCommerce Branding Strategies
Twitter for Marketing, Fun, and Profit
The Gargoyle: Princess Bride Meets Garp and a Fake Social Media Campaign
How to Make a Video Contest Succeed – or Suck
Social Media Goes to the Dogs
The Formula for Successful Viral Campaigns. Not!
Still Rock the Vote Red Lipstick – What’s Up With Your Website?
Denny’s Contest Has No Entries. Dear Denny’s: We Won’t Work for Food.
Dear Republicans: Keep Doing What You’re Doing (heh!)
Why Are Retailers Still Confused About Shoppers Who Leave Their Sites?
Sadly, T Boone Pickens Use of Social Media Misses the Mark
Is Your Company Missing the Simplest Ways to Promote Your Website?
Does Your Company Have a Social Media Participation Policy? IBM & Sun Do
New What’s Next Feature: Marketing Trendlets
Dear Symantec: Good Service is What Really Makes a Company Cool
CommonCraft’s Social Media in Plain English is Spot On – as Usual
How to Spike Your Blog Traffic
A Future Entrepreneur’s View of Google?
BusinessWeek Forays Into Social Media Signal Publishing’s Future
Crowdsourcing: Like Dell, Starbucks Wants to Know How They Can Improve
Old-School Pols Running 2008 Campaigns Still Missing the Social Media Boat
Press Release Distribution Service Butts Heads With Bloggers
How Real People Shop Online Now – They Talk to Strangers
What Social Media Marketing is Not. Hint: It’s Not Voodoo
Why Social Media – And Andrés Bianciotto – Rock and Why PR Week & Adicio Still Suck
Subway v Quiznos – Nobody Wins in User Generated Content War
Can Social Media to Change the World? You Bet!
Why Blog Popularity Lists Are Meaningless
Crucial Social Media Marketing Eludes Presidential Candidates
PR People Please Take This Quiz Before Sending Another Pitch or Press Release
Dear NBC – Your Ad on My Blog Still Sucks – We Really Need to Talk Again
B.L. Ochman’s 2008 Online Marketing Predictions: Mobile, Subscriptions, Collaboration Rule
Online Support of Bloomberg for President Heating Up
Blog Council Says Feedback Schmeedback
Rare Dinosaur Scares New Yorkers in Central Park
Social Media Marketing: Who’s Full of Hot Air? Who’s The Real Deal?
Doc Martens, So Ugly They’re Beautiful, Longing to Be Cool Again
What Marketers Need to Know About Twitter
How Much Does a Social Media Marketing Campaign Cost?
Google Introduces Free Mobile 411 Service. Take That Verizon et al!
Stormhoek’s Blue Monster Reserve for Microsoft Arrives on the Cluetrain
Slow Moving PR Department Could Cause Whole Foods More Harm
Stacks and Stacks Clutter Control Freak Blog Offers Clutter Hacks, Contests, and the Freak of the Week
My 2007 Marketing Predictions Were Half Right – Thinking About 2008
Kryptonite Lock: You’ve (Ever So Slowly) Come a Long Way Baby!
Do Social Networks Have Any Real Value?
Taco Bell Contest for User Generated Ad is Sure to Bite Them
John Edwards Leads the Pack in Blog Ad Spending
Kellogg’s Responds to Food Police – Are They Caving or Helping?
Is No Comment The Right Response to User Created Campaign Videos?
In The Motherhood Webisodes Develop Robust Community
AmEx Members Project Raises the Bar in Social Media Marketing
ChemNutra, Importer Melamine-Tainted Pet Food Ingredients, Hires Two Crisis PR Firms and Starts “Blog”
Study: 82% of Americans Trust Social Media Before Corporate Sites
A Tale of Two Anti-Branding Campaigns – One Bites
Readers’ Top 100 Influencer List is Very Different From Time’s Top 100
The Myth of Not Cultivating Bloggers
Hyundai-Sponsored Comedy Central Site Removes Insensitive Homeless Joke
Starbucks’ Expedition for Change Launches With Gather.com Cross-Promotion
New Yorker Hoses Edelman in Article on Wal-Mart PR
Fiskateers: a Social Community That Became a Veritable Sales Force
Madison Avenue Needs a Lot More Than a Wakeup Call
Hey Splenda! You Missed Splenda-Sucks.com
Voting Brouhaha in Karen Quinn Contest Could Become Plot of Her Next Novel
Is Twitter a Fad? Like Blogging? Ha Ha!
Cheater Caught in Online Contest?
B.L. Ochman & Company Launches Blog Advertising and Creative Agency
Dell Takes a Step in the Right Direction With Dell Idea Storm
NECCO Conversation Hearts Celebrate Pets This Year
PSFK Trends & Insights Conference Set for March 6th in New York
Swedish Newspaper Goes 100% Digital, Expecting Growth
Reasons Not to Bet on Second Life
B.L. Ochman’s 12 Tenets of Social Media Marketing
Windows Fanatics: Vista Wow! Does Not Start Now
Author Karen Quinn Offers Prizes To Those Who Spread the Word About Her Online Contest
Twitter Attracting Entertainment and Business
Author Karen Quinn Launches Wife in the Fast Lane Online Contest
Geriatric Sue Teller Gets Her Crunk On for Mountain Dew
Visa/MSM Contest Makes Great Use of Host Avatar
iVillage Second Life Tour Descends Into Chaos
Forget Press Releases – You Tube Videos Are the Way to Distribute News
Second Life Marketing Chief: Few Metaverse Brands Make Money
Charity Bike Rider Promotes His Cause With YouTube and Digg
Two Ways to Learn More About Second Life
Go Get Elfed
“Hey B.L.: What Do You Actually Do?”
Is It OK to Use Social Network to Sell Products?
Cisco’s Human Network: Not Just Jargon
Second Life Produces Its First Millionaire
Gaping Void Marketing Manifesto Redux
Media Post: Edelman Urged To Overhaul Wal-Mart Flogs
Why Big Companies Are Bombing in Second Life
Arrington and The Pitch From Hell
Bazooka Joe Contest Scores in Second Life
Hooray for Coke! Hooray for Consumer Generated Media!
Book Publishers Exploring Second Life
Richard Edelman Defends Wal-Mart Flogs
The Conversation Needs to Start INSIDE
HarperCollins Collaborative Contest a Landmark Social Media Event
Reuters Opens Virtual Bureau, With Real Bureau Chief, in Second Life
While Google Marches To World Domination, Yahoo! Beams Digital History Into Outer Space
OfficeMax Launches Droll Interactive Campaign to Sell Pens
Real Life is the Latest Thing in Second Life
Nikon D80 Campaign Puts Customers to Work But Fails to Create Community
Second Life Economy “Larger Than Some Countries”
Doing a Viral Campaign Right Ain’t Cheap, or Easy
She’s Gotta Have It
Missing from Natural Selection Food Statement About Tainted Spinach: A Heart and an Apology
Video Contests: Can All These Dogs Hunt?
Why CEOs Shouldn’t Fear Social Media
Furor Over New Facebook Features is Ridiculous
The Marketing of 9/11
Fake MySpace Pages by Advertisers Are Totally Lame
Can Posterlist Bring Back Posters?
A Really Bad Idea: Marketwire To Distribute Press Releases to Social Media
Social Media Sites Make Creating Contests Simple and Cheap(er)
Despite Total Lack of Crisis Planning, Dell Battery Recall is Actually an Opportunity for Dell
Michael Dell’s “Brownie, You’re Doing a Helluva Job” Moment
Temperature in Second Life: Hot, Hot Hot
Google Pays $900 Million to Continue to Be Search Engine for MySpace
I’m Hosting an NYC Stormhoek Dinner for Non-Drinkers
Wall St Journal: Exxon Mobil PR Firm Behind “Inconvenient Truth” YouTube Spoof
Fresh Direct One-Click Recipes Make a Great Site Even Better
Virgin Viral Campaign Players Vie for Tix to Sold-Out V Festival
Dell’s Stock Plummets: Customer Service Cited. Where’s Michael Dell?
Brian Williams Does Daily Video Blog on MSNBC
Dell One2One Blog Shares Name With Porn Site.
Review: eMarketer $695 2006 Business of Blogging Report
Why Pay Attention to Social Media? Because Companies Have No Choice
Do We Have to Cut Dell and Ford Some Slack? Frankly, No
Mark Green Enlists His 22 Year-Old Son to Produce YouTube Channel
Ford Bold Moves Answers My Critique and Promises to Get Ballsy
Is the Google Trademark at Risk of Too Much Success?
BBC to Launch Customer-Created Stations
12 Reasons Why UK Companies Don’t Blog
Mentos Turns Coke/Mentos Geysers Into Video Contest
Dan Rather to Join Mark Cuban’s HD Net. Eat Your Heart Out CBS. You Blew It.
Dutch World Cup Fans Forced to Watch in Their Underpants; Budweiser Blamed
Technorati Providing Featured Posts and Conversations for Al Gore’s MySpace Movie Blog
SRF Global Translations’ Gives the Global Business Blogging Community a Little Gift
Promo for Canadian College of English Rocks
JetBlue wins FCC auction for inflight Internet
eBay Exuberantly Joins Web 2.0 with Launch of Blogs and Wikis for Sellers
SRF Global Translations Special: $98 Blog Post and Response Translation
Nikon and Flickr Make Annoying “Branding” Deal
Business Blogs Need a Sense of Humor
Al Gore and MySpace Team Up to Promote Climate Change Documentary. Rock On Mr. President!
Widgets Are a Phenomenal Marketing Opportunity – Get With the Program
Skype Offers Live Language Translation for a Fee
Ethics Crisis Blog Nets Top Search Placement In Just a Week
My New Blog, Ethics Crisis, Launches Today
PR Newswire Offering Podcasts Beginning May 12. Will MSM Be Listening?
Why Are Companies Hiding Their Blogs?
Look Out You Tube, Here’s Moo Tube
Forrester Launches Marketing Blog, But Hides It
New York Times “Bought the Long Tail”
Nationwide’s Life Comes at You Fast Puts Your Name, etc. in Lights.
Top Google Results on “Chevy Tahoe” Net Negative Ads
L2: No Pro-Chevy Tahoe Ad Went Viral
Yecch! Folger’s Coffee Made From Sewer Water
Anatomy of a Rumor Shows Why They Call Blogs NEW Media
Ideas Mean Nothing. It’s Execution That Matters
It’s a Banner Day for Bogus Press Releases and Studies of the Obvious
Can Bloggers Make Money? You Bet! But the Wall St. Journal Still Doesn’t Get It
$900 PQ Media Study: Podcast Advertising Will Outstrip Blog Ad Growth
How to keep blogs from scaring the hell out of people
PRSA Issue Pork-Barrel Press Release and Letter to FCC
Scott McClellan: The Flak With the World’s Worst Job
Marketers Are Not Having Enough Fun
Chevy Gets the Picture Not!
Something Fishy About BabelFish Machine Translation
How Bout That Yankee Blog? And That Mets Blog?
Chevy Tahoe Contest Ads Prove Message Control is an Illusion
It’s Hard to Hang Out With Tomoko
What’s Next Blog: Reality Marketing and Chocolate
Free Heinekin Beer for Review
Top 10 Reasons Your Company Shouldn’t Blog
What’s Next Blog: Reality Marketing
Levi’s Moonbathing Campaign: Another Agency That Doesn’t Get It
Burger King Lets Message Control Go and Wins Big
Amanda Chapel: Fishing for Comments
How to Make Your Blog Stand Out
Google Launches Google Finance. Look Out Hoovers!
Free Food Scores for KFC in Chicken Game
Joga Bonito, a Web 2.0 Social Networking Community from Google and Nike
Winterfresh Gum Campaign: Funny, Weird and Pointless
Edelman Trust Report Finds Peer to Peer Profound
Blog Post to Press Release = Search Juice, But Bad News for Small Businesses
Major League Baseball’s Player Blog is a Winner
GM Launches Create a Canned Commercial “Contest”
Teenager Foils Google News With Fake Press Release
Blogs in Marketing: Small, Smart Boutiques Trump Big Ad Agencies Every Time
Rocketboom Launches Commercials TRM Won in eBay Auction
Wal-Mart: Desperately seeking ethics
Jack Trout Says Advertising Trumps Word of Mouth
Fast Company Features WalMart Blog: No, It’s Not by WalMart
NY Times: Edelman in Sleazy Relationship with Right Wing Bloggers
Steve’s Outfit: Click Here to Sue
ABC TV Rejects KFC Ad as Subliminal, Cuts Off its Nose to Spite its Face. Doh!
Search Engine Strategies New York 2006 Tsotchkes Lackluster — Like Most Exhibitors
Fortune’s Dos and Don’ts for Corporate Blogs:What’s Next
What’s Next: The Design Train Manifesto
What’s Next: Include Your Brand Name in Every Post for RSS Feeds, Says MarketingSherpa
What’s Next: Ask Jeeves Butler Sent to Web 1.0 Pasture
Six Apart Gets $12 Million From VCs to Do What Delphi Forums Has Already Quietly and Successfully Done
Enough With Pontificating Bloggers! Here Comes the Next Wave of Blogs
Is There a Short Cut to Building Blog Traffic?
I’m Interviewed About Blog Marketing in On the Record Podcast
Search Engine Watch: How to Pitch Bloggers for Better SEO
Sun-Sentinal: Blogs Are Big Business
Slate: Blogs Are Dead. Nah!
Uber Blogger Steve Rubel Joins Edelman PR as Sr VP
Harold Burson Starts Unbloggy Blog
Who Says Blogs Don’t Make Money?
A Valentine Gift for Procrastinators and Poets Alike
Disgusting Ricola Cougher to Contaminate New York Next Week
No URLs in Many Super Bowl Ads! Doh
Journalist Blogs His Pitch-to-Paycheck Process for New Media Age Feature On Up Your Budget Treasure Hunt
Trackback Flaks Are in the Potty Around Here
NY Times Positioned to Be Giant Blog Force – So Why Aren’t They?
Fake Cialis Blog Demonsrates Dangers of Not Monitoring the Blogosphere
Jagger Holds the Power at Super Bowl Half-Time. Don’t Let Us Down Mick!
Tagged.com VCs Bet They Can Own Teens-Only Social Media
Bad Planning Lames Groundhog 202 Campaign
Gnomedex Announcement Confuses April 1 and Feb. 1
Eunuch Chinese Version of Google: “Do No Evil” Forgotten
Rules for Flaks Who Pitch What’s Next Blog
Forbes Article Reverses Its Blog Bashing Stance, Sort Of
Yahoo Gives Up on Search, Concentrates in Web 2.0
Jib Jab Joke Box Email Joke Repository in Invite-Only Beta
Feed2Podcast Makes Your RSS Feed a Podcast
Water Secrets Blog: Haliburton Gave US Soldiers in Iraq Contaminated Water
AOL’s Anti-Internet Ad: WTF Were They Thinking?
Burger King Has a Girlfriend, and a New Viral
Edelman/Technorati Blogger Survey: Same Old, Same Old About New Media
Google Video Store: The End of Commercials on TV?
Why Won’t The Damn Ricola Cougher Die?
NY Times and Wall St Journal Articles Bemoan the Death of Message Control
Santas Are Podcasting and Blogging
Blackshaw: Blogs More Popular in Google Than Sex
Seth Godin Tells e-Consultancy His Top 5 2006 Predictions
Smart Six Apart Makes Hosting Deal With Yahoo! Small Business
Online Journalism Review: Blog Networks Helping Blog Advertising
Can The Consumerist Help Solve Lenovo Bait & Switch Scam?
Time for Disgusting Ricola Mystery Cougher to Die!
MSM Discovers That Blogging is, Doh, a Business
What the World Doesn’t Need Now
Steve Rubel Issues an Erudite Call to Blogging for Big PR Agencies Only
Info World: Bloggers Break Sony
Google Confirms High Demand is Delaying Analytics Reporting
Blog Advertising Gaining Credence and Budget
Ad Tech NY: Blogvertising Opportunities
Ad Tech NY: Create a Word of Mouth Campaign in Five Easy Steps
Ad Tech: Do-It-Yourself Advertising is Busy Selling Products
Blogging Live From Ad Tech and Upping Your Budget This Week
Adrants Rags on Subway’s Viral Spammers
Marketing to Teens? One in Five Have a Blog
Up Your Budget Declares Re-Match in San Diego
Blogs: Bad for Employers, Great for Marketers
Up Your Budget Treasure Hunt Has Potential Winner
Budget Launches Blog-Based Up Your Budget 16-City Treasure Hunt
Commercial Alert Demands FTC Investigation of Buzz Marketing
Webster University PR Institute Live Blogs My “In a Fog About Blogs?” Seminar
Microsoft and Yahoo! Make Deal on IM and VOIP Compatability
Google, Continuing Plan for World Domination, Brings RSS to the Masses
Warner Brothers to Launch Viral Campaign with Buzz Machine Blog Ad
IBM On Demand Site: Blogging Means Business”
Red Cross Shows That It Understands Open Communication
GM Vice-Chariman Bob Lutz Podcasts About SUVs and His Passion for Blogging
The Nuremberg Defense Is Invoked by Publicist
Book Promotion: Pets in Uniform
Daimler Chrysler Launches Media Only Blog and Locks Out Bloggers
BlogOn Conference Marketing Director Rationalizes Porter Novelli Press Pass Refusal
Quill.com: Customer Service Done Right
Interview: Hugh Macleod of GapingVoid, Poster Child for Unemployed Creative Types Seeking Blog Fame and Fortune
Online Marketers Still Can’t Get No Respect, But They’re Making Tons of Money
How Many People Read Blogs? Who Knows!
Ragan Communications Finds a Deep Throat Blogger for Government Flacks
Microsoft Launches Blog Network and Boy is It Dull
Al Gore Invents Current TV, Interactive Cable Channel
Digifeld Salutes the 13th Birthday of King Samson de SoHo
Simply Fired is Viral Brainchild of Simply Hired
New Burger King Viral Creates the Requisite Controversy
Pheedo: RSS Getting More Mainstream
Partying Like It’s 1999 Again
Media Falls for Logoworks Viral Marketing Campaign
Successful Blogger Interview: Stephan Spencer on How to Build Blog Audiences
Blogging is Not Dead. Or Dying
Vertical 3-D Advertising Pops Up in Four Manhattan Efforts
How to Get into Yahoo! Directory Without Paying $300
Chevy and FOX Deceive Millions With Product Placement
Exclusive: IBM OnDemand Does Soft Launch of New Todd Watson Blog
IBM Blog Enablement Day Launches Blog Initiative
ZD Net Offers Bloggers Pre-Written, HTML-Formatted Text for Posts
Ketchum PR’s No Blog Policy: Lame, Lame, Lame!
Russell Beattie Writes a Moronic Headline
American Airlines Contest PR Problem: Winning Sucks
NY Times: Major Advertisers Looking at RSS Feeds
IBM “Blogvangelist” Sher Taton Launches New Blog
MarketingVox Publisher Adds Third Vertical Blog, MediaBuyerPlanner
The Marketing of the Iraq War Sucks
Sun’s Schwartz: Leaders Can’t Survive Without Blogs
Welcome to MSN Spaces UK Earthling
Web Digest for Marketers Predicts Top 10 Trends for Next Decade
Robert Scoble’s Way Cool Surrender on China
NYC City Council Speaker Using Issue Websites, But a Blog Would Be Better. I’m Available to Help Miller and/or Mayor Bloomberg
Scoble Embroiled in PR Firestorm Over China Statements
Seth Godin, The Stones and a Lie from Commerce Bank
Store Wars Latest Flash Activism From Free Range Studios
Secunia Assessment of Adobe Security Flaw Violates “Do Not Talk Shit” Tenet
BusinessWeek Brings Mass Collaboration to the Masses in Cover Story
Wal-Mart Fires Agency Responsible for Nazi Image Ad and PR Manager Resigns
Dancing Robot Helps Promote Japanese Robot Conference at World Expo. Why No Blog?
Larry Larsen: Will Apple Sue CNET or Do They Only Go After Bloggers?
Vocus Misses the Mark in Free Gas Card Offer
What’s Next Blog’s Interviews with Successful Bloggers. Seth Godin: Don’t Take Blogging Too Seriously
PR Nightmare Brewing for Drug Makers as FDA Looks Into Blindness-Viagra Link
About.com Expanding Its Business Model
Here’s a Good PR Pitch for a Change!
MoveOn.Org Still Can Move Members to Grassroots Action With Email As Principal Tool
MarketingVox Interviews Jib Jab Founder
Bloggers Unlock Kensington Laptop Lock Problem
Revenge of the Sith Fans Offered Blogs on Film Site
Target’s PR Firm in Deep Doo-Doo — Again
GoldenPalace.com Shoots for Holy Rollers and Does Good for Monkeys
What’s Next Blog’s Successful Bloggers Interviews: Alice Marshall on How to Use a Blog to Get Clients
Wal-mart Ad Agency Makes Nazi Ad Situation Worse
Blankenhorn: Seven Blog Business Models
Nestle “Cows Are Coming” PR is So Lame
What’s Next Blog’s Successful Bloggers Interviews: Steve Hall of Adrants on How to Pay the Mortgage Blogging
Nike Creates Spectacular Integration of Marketing and Technology
Cows Invading New York May 12 — Please! No Cowracter Blog
San Francisco Chronicle: How Blogs Help Small Businesses Promote Themselves
Irrational Blogguberance? You Bet! Blogs Are NOT The Answer to Every Marketing Question
Hugh Macleod Issues Four Limited Edition Cartoon T-Shirts
Web Digest for Marketers Predicts Top 10 Trends for Next 10 Years
Exclusive: Marketing Vox Publisher Expands Empire with Defense Industry Daily Blog
New York Times Breaks Huffington Blog Story 18 Days After It Runs in Blogosphere
Spam Email Follows Intelliseek/Edelman Blogging Report Download
BusinessWeek Cover Story Lauds Blogs, Launches BusinessWeek Blog
Wall St. Journal: How Companies Pay TV Experts For On-Air Product Mentions
Apple Vs Microsoft on New Operating Systems: No Contest
Crowther “Fix” Sure to Lead to Legal Trouble
Consumers Talking Back to Weblogs, Inc Interactive Ads
BMW Morphs Online Film Concept Into Comic Books by Top Artists
“Passover Greeting” Cartoon Video Aims to Sell Books
Yahoo!360 Beta is Kinda Buggy But Interesting
Issue 113 of What’s Next Online: What You Need to Know About RSS
IAOC Blog Runs Week-Long RSS Seminar for Marketers
Wall St. Journal Still Not Understanding Blogs
Why Search Engines Love Blogs
The Elephants Are Here! Circus Opens Tomorrow
What Counts Launches BlogUnit Content Management Appliance
Wall Street Journal Extols Virtues of Business Blogging
Blogads’ Copeland Promotes Service With Envelope Pushing Ad Examples
Artificial Life’s Virtual Girlfriend Will Be, umm, Available Soon on 3G Phones
NY Times Pays Fire Sale Price for About.com’s 500-Blog Network
Fake Pepsi Girl Blog….Yawn
Necco Conversation Hearts Sport Strange Sayings for V-Day 2005
Lo and Behold: Dell Showed Up! Here’s a Guide to Effective Complaining
Dell Tech Support Sucks
Not Answering Email for Three Days is Simply Bad Business
Wall St. Journal Explains Tagging the Internet
How To Choose Among The Greatest Medicare Advantage Plans
Nooked to Switch to Rss Feeds and Blog to Communicate with Bloggers
I’ve Pissed Off Some Publicists
Search Engine Guru Danny Sullivan Takes Super-Marketer Seth Godin to Task on SEO
Apple Launches Products It Sued Bloggers Over
Are GM’s Small Block and FastLane Blogs More Than a PR Gimmick? Stay Tuned
E-Commerce Times: Open Source Drupal.Org Could Be Fierce Competitor for Six Apart Blogging Platform
Big Legged Women Back in Style Again
B.L. Ochman Named Editor of Whatsnextenmesh, a Parallel Universe Blog
My Menorah by American Comedy Network Spreads Holiday Cheer Virally
BusinessWire to Drop $120 Membership Fee and Lower Rates on News Distribution
Artist Blogs One New Painting a Day
BzzAgent Is NY Times Sunday Magazine Cover Story
Companies Mine Blogs for Market Research
Seth Godin Gives Away His Bootstrapper’s Bible
Vidlit — Music Videos About Books
Ad Week Launches Ad Freak Blog
Burger King’s Very Strange 12-Minute Chicken Fight
Press Release From Hell Announces a Blog Being Used As an Online Press Room fior Female Testosterone
Bob Bly Would Like Some Marketing Blog ROI Info
Barnako Wakes Up About Blogging, Bly Still in the Dark
Another Black Eye for Barnako
Ad Age: Blogs Let Consumers Manipulate Marketers
I’ll Do Anything Kind And Legal for a Client. Even Dress Up As A Roll of Lifesavers.
Madison Avenue Ponders the Potential of Web Logs. Will Suits Take Over Blogging?
PRSA 2004 Conference: Tsotchke Report
Blogs Are a Good Buy for Advertisers
Mazda Pulls Fake Blog. Was It a Response to Bloggers’ Criticism?
Wiz Radio Whizzes Into Bathrooms
Google and Yahoo! Results Show Power of Blogs
Yahoo! Local-Search Plans Bus Stop Kiosk in Grittiest Part of Times Square
Lab-Tested Blog Reviews Dog Stuff
Steve Rubel Forgets What Mother Said
Edelman’ PR Copies Widmeyer Communication’s Promotional Theme
Hello Kitty Mastercard: Credit Card With Training Wheels
PRSA Conference Ignores Blogging
Gawker Blows It On Style Segment
Gorgeous Example of PR Speak
US Govt Details “Remains Handling” Procedures for Iraq War PR Agency
Self-Appointed Firefox Mozilla Evangelists Promote Browser
Votergasm: Bribing Non-Voters With Sex
Advertising Week Panelist Explains Marketing’s Expendability
Attention Agents: Jeremy’s the Zelig of the Diaper Set
U.S. Government Seeking PR Firm to Represent Iraq War
Eclipse Solar Gear: Great Products, A Press Release From Hell
Infidels Not Welcome at Six Flags Great Muslim Adventure Day
Martha Stewart, in Consummate PR Move, Asks to Go to Jail Now
Satan for Bush — One of the Best Political Ads Yet
Oprah Show Car Giveaway Proves Again That PR Trumps Advertising
Why You Should Always Pay Attention to Details
Blogs Are Great, But What’s It All Mean?
Gap and Turner Broadcasting Feature Sarah Jessica Parker in Online Campaigns
Microsoft Blogger Scoble Lists Bloggers’ Complaints About Longhorn
Not So Fast! Corvette Pulls Dream Sequence Ad
Nike Makes Tennis Boot Sneakers for Serena Williams
Robosapien: Cool Robot, Dreadful Web Site That Needs a Blog
When is a Blog Not a Blog?
List of Corporate CEOs Who Blog
uClean Unrolls ‘Toilet Paper for Life Sweepstakes’
Shameless Self Promotion
Warner Brothers Records Makes Classic PR Mistakes Approaching MP3 Music Bloggers
Fatal Vision Website Abounds With Missed Marketing Opportunities; Cries Out for a Blog
Criagslist Will Surpass One Billion Pageviews This Month
National Orgasm Week Promoted By Ann Summers With Viral Video
Arlo Guthrie Says Dad, Woody, Would Love Jib Jab’s “This Land Is Your Land” Parody
Latest Burger King Ad Ain’t No Subservient Chicken
More Than 200 Major Business Leaders Announce Their Endorsement of Kerry
Boomer Coalition — Another Pfizer Marketing Ploy
Fisher-Price Florida Voting Device
Blogs Still Mystify: 10 Companies That Missed Blog Opportunities
Dreadful Press Release of the Week: Mr. Big Floats
US Army Offers Free Boob Jobs to Soldiers
9/11 Commission Hires Edelman PR for Media Campaign
Cuddle Parties Rule No. 7: No Dry Humping
Duke University Freshman to Get Free iPods
“This Land” Cartoon Provides Equal Opportunity Offending and Laughs
Martha Stewart Is Still a Class Act
What’s In a Name? Could Be Lots for Kerry Edwards
Holmes Report Articles Misses Really Big Picture on Internet and Blogging
Hilary Clinton Will Play The Little Woman at Democratic Convention
Dreadful Press Release of the Week
Newman’s Own Organic Pet Food Enters $15 Billion Industry, Misses Online Marketing Opportunity
Armey’s Army Jumping In Bed With Spoiler Ralph Nader
Kids Get to Try Out Grownup Jobs at Wannado Park
Kellogg Serves Mercury Powered Spiderman Toy in Kids’ Cereal
Mysteriously, Marketing’s Missing for Marvel, Sony & Spite Your Face’s Spiderman Short
Sam’s in the Daily News Today, But The Quote’s Left Out
Fahrenheit 9/11 No Longer Available for Free Download
President Bush Sends My Dog A Victory 2004 Membership Card
Hey Burger King — Give the Subservient Chicken Something to Do and Can Ugoff!
30,000 Attend MoveOn.Org House Parties to Hear Michael Moore Speak
Bill Gates Said to Be Planning a Blog
Burger King’s Ugoff Is Hungry. He Ain’t No Subservient Chicken.
Legoland Tags Kids With RFID “Kidspotters”
Nearly 300 Clinton Books Selling on eBay
Tiva Makes Sandals For Sore-Footed Elephant
Danier Leather Refuses To Name Musician in Upcoming Commercial
Marvel Recreates Spiderman for Indian Market
Tom Peters Turns His Site Into A Blog – Sort Of
Danier Leather To Break Very Cool TV Ad
Dems Mount Kick Bush Back to Crawford Flash Game
Democrats Sponsoring Make Your Own Ad Contest
Pringles Prints Trivia on Chips (Yecch!)
Consumer rage over iPod mini e-tailer sites
Hypocritically, Media Critic Michael Wolff Insists on Speaking Off the Record
Misguided Marketing By Car Makers Tries to Rev Up SUV Sales
Nokia Launches Lifeblog Mobile Blog
Disgruntled Former Employees May Use the Internet for Revenge
Rowenta Sponsors Extreme Ironing Sport and Website
Is Bill Gates Looking to Take Over the Blogosphere?
Schwarzenegger Mounts Bobble-Headed Lawsuit
Ditties: Dumb Name, Smart Tampon Marketing
PETACampaign Against Cruelty to Chickens is Cruel to Children
Parker Meridien’s $1000 Frittata a Cool Stunt
PR Interruptus: Campaigns End Prematurely
Wizmark: Making Peeing Fun
Playboy Seeks Home Depot “Hotties”
Too Much Chocolate!
Fan’s Ire Causes Withdrawal of Spiderman2’s Dumb Baseball Marketing Plan
Hey Spiderman Marketers! Give Your Money to New York’s Kids, The Yankees Don’t Need It!
Metro, NYC’s Second Free Daily, Launches With Classic PR Stunts
Dinah Shore, Snapple and Memory Worms
Survey Proving BMW Owners Have Lots of Sex Gets Lots of Press
PR Takes the Rap. Again
PR People Still Bitching About Blogging
Survey: Consumer Ad Resistance Reaches All-Time High — PR Budgets Hurt
Company Says Colin Powell’s Pottery Barn Rule is Bull
Ford: Cat Killed in Ad Agency’s Bowels. Yeah, Right!
Burger King’s Funky Chicken Is Cool But the Press Release Lays an Egg
Airhead’s Airhead Publicist Goes (Very) Public
Burger King Has Fun With Subservient Chicken Viral Campaign
Pious Morons Whip Easter Bunny at Children’s Easter Show
PETA’S Multi-Media Cow Pope
Novels Are The Newest Frontier for Product Placements
Bob Dylan Is In Lady’s Underwear and Wine
Can a Bar Code on Your Forehead Be Far Behind?
Buttless Jeans: Patent Pending
911 Panel Testimony Nothing But Another Con(di) Deal By Bush
Daddy Bush Defends His Boy
Publisher Pays $1.25 Million for “Dog Biscuit”
Comedian Has Another Reason to Support Kerry
One Small Step for Man, One Giant Step For Giant Shrimp. Oy!
Cannes Ad Festival Figures Out That Marketing Should Be in the Mix. Duh.
WD40 Fan Club Details Product’s 2000 Uses
Space: The Final Advertising Frontier?
Ready for an Outer Space Vacation? Legislation Governing Space Tourism Passes The House
Internet Company Offers Passion of Christ Nail Necklace
What Happened to Tithing Mr. Gibson?
Cosby’s Hell-O Brings Martha Jell-O and Makes a Great product Placement
MoveOn.Org Uses Email to Generate 4,000 Visits to Ask Congressmen and Senators to Censure Bush
Matt Drudge Needs to Get His Nose Out of Democrats’ Pants
Totally Clueless PR Pitch of the Month
Website Offers $2500 Prize for Name of New Restaurant
Clueless Star Flackers Tell Ad Age Jackson Boob Stunt Was Great
NYC Hospitals in Bed With Advertisers
Ralph Don’t Run!
Pomegranate Juice Gets Prime Wall St. Journal PR Placement
Yecch! Lizzie Grubman to Star in MTV PR Show
Confounded Bullshit Station Still Refuses to Run MoveOn Commercial
CBS Press Release Defends Its Political Censorship of MoveOn Ad
MoveOn Mounts CBS Protest Campaign — Please Join
MoveOn.Org’s New PR Firm Issues Rambling 674-Word Release
Ghostly Woman Demonstrates $5000 Toilet Online
Connecting To Customers With WiFi
Microsoft Bullies Teenager’s Site Down
What Would We Do Without Professors?
Study: Use Blogs and Chats to Market to the Young
CBS Rejects MoveOn.org Super Bowl Ad
You Can’t Underestimate Stupidity
PETA Gives Birth to Baby PETA
A sure bet for one of 2004’s stupidest press releases. Yes I know it’s only January
What’s After Mad Cow? Attack of the Killer Tomatoes?
Which Food Safety Issues Cause Permanent PR Damage?
Star Spangled Ice Cream for Conservatives With The Munchies
Think mad cow disease is scary? Wait til you hear PR experts’ advice to the beef industry
Naked People Tip Pizza Guys More and Other Slow News Day Surveys
Mattel PR Score in Lawsuit Against Artist: Zero
Dick Tracy Watch Available in January
Dean to Internet As FDR to Radio, JFK to TV
Potato Chips, Candy Bars and Software Now Available in Vending Machines
DaimlerChrylser Xmas Stunt Makes the NY Times and Misses Multi-Media Opportunity
Tuna Foundation’s Lubricious Approach to Mercury Warnings
PETA: Santa Can’t Come This Year
Kia Motors Mounts One of Top Three Dumbest PR Campaigns of the Year
The Ugly Side of Viral Marketing
Dell Creates Customer Service Caste System
Weekend Update Appearance Was Smart PR for Paris Hilton
PR on Abercrombie & Fitch Racy Xmas Catalog a Mixed Bag