I'm B.L. Ochman, and I've been helping blue chip companies incorporate new media into their marketing mix since 1996.

I'm an accomplished and expert digital strategist, certified YouTube Channel Creator, president of whatsnextonline.com and publisher of multiple award-winning What's Next Blog.

I create live-streaming events and social video content for leading brands, associations and agencies.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext. Find me on Google+

Leaders Archives

Does giving back really matter?
Jeff Bezos’ Solution to the Donald Trump Problem
The Video Marketing Revolution
Kids send R2D2 to Space, Diabolical iPhone Subscriptions
Should your brand be on Blab.im?
Starbucks’ CEO Howard Schultz Spearheads 100kOpportunities
President Obama Joins Twitter & Racists Respond
Frankie Manning 1914 – April 27, 2009: “Dancing is falling in love”
Giuliani Blasts Obama & Social Media Blasts Back
Pope Francis Does a Google+ Hangout
Really Stupid Drone Tricks, Really Silly Beard Baubbles, Honda’s Nostalgia
HRH Prince of Wales’ Hangout, Anti-Gun Humor, Hotel Privacy Shocker
HRH Prince of Wales hosts Google+ Hangout Spotlighting Young Brits
How NASA & NY Times Use Google+ Hangouts in Digital Strategy
NASA’s Brilliant Social Media Strategy
Plusses & Minuses: Tiffany hosts its first Google+ Shoppable Hangout
Kevin Richardson Plays Football With Lions, Facebook Bans LikeGating
[VIDEO] Interview with Eric Yaverbaum about Emma Watson Trolls
Google will pay for women & minorities to learn coding
2nd Grader Uses Social Media to Start Anti-bullying Club
6 Great Examples of G+ Business Hangouts on Air: from career counseling to Chinese classes
Two MIT students will give $100 Bitcoins to every undergrad
Eight incredibly creative (and lucrative) ways smart brands are using Google+
RIP: Alice Herz-Sommer, world’s oldest Holocaust survivor, dies at 110
How to use Google+ in Marketing & why you should: Barry Feldman interviews B.L. Ochman
Kentucky School Principal’s rocking Snow Day Video Goes Viral
Yes, you need to learn Google+! What you need to know right now
Beyond Social Media Show # 24: Home Depot’s racist Tweet, Dolphins’ Bully, YouTube policy backlash
Martha Stewart’s Big Blogger Blunder; Tide’s Scary Vines; apps and stats you need – Beyond Social Media Show
Fox News Brand Jacking; Google’s New Privacy Policy & Hummingbird Update – Beyond Social Media Show
Alice Herz-Sommer, 109 – world’s oldest Holocaust survivor – a beautiful inspiration & subject of new documentary
Beyond Social Media Show: Worst QR Codes Ever; Google+ Helpouts Coming; Weiner weiners; stats you need, tools you can use
While brands & gurus whine, White House holds Google+ Geek Week Hangout
Top three reasons you can’t ignore GooglePlus for another minute!
Beyond Social Media Show Episode 3 – Daredevils, Strange Protests, Shiny Objects You Can Use & Lots More
Lone Signal lets you send a text message to space to try to reach extraterrestrials
Google’s Project Loon: Balloon-Powered Internet for Everyone, Everywhere
Why Google Plus rocks – and why we’ve switched Beyond Social Media Show from BlogTalk Radio to Google+ Hangouts on Air
Beyond Social Media Show’s Google Plus Hangout, Episode One
Wearable Tech Devices, Mobile Payments & Drones: Mary Meeker’s 2013 Internet Trends Report
Beyond Social Media: CNN Forgets the Facts (again), Nutella Goes Nuts, and More
Sport of Endorsement Bombing gains traction on LinkedIn
NJ Gov. Chris Christie (Republican) Calls House Republicans’ Denial of Sandy Aid “Disgusting”
Instant gratification comes to online shoppers with Q1 launch of Shutl service promising immediate delivery
Top brands are targeting DailyBreak’s 10 million young adult members with high-yield social contests
The speech I wish we’d hear at the Democratic convention
TEDx East 2012 – a mind-stretching experience
Nancy Schwartzman: a force for social change, and, hopefully, an inspiration for brands
How – and why – to protect yourself from Google’s new privacy & search policies
A new and better way to measure Twitter influence
Uh Oh! Facebook blew it again on privacy. So what!
Review: Guy Kawasaki’s Enchantment – beyond persuasion to changing hearts and minds
Review: Evil Plans by Hugh MacLeod – Buy this Book!
Howard Rheingold on how to keep Mark Zuckerberg from eating your brains
Mary Meeker: Top 10 Mobile Internet Trends for 2011
Dr Stephan Lynn, Who Tried to Save John Lennon Dec 8, 1980: “…The world would have been a better place if he had lived.” Amen.
With Olbermann suspension, journalistic objectivity, always an illusion, bites the dust
Joy goes viral with Alice Herz-Sommer, 107 on Nov. 26th – world’s oldest Holocaust survivor
Facebook-Inspired NJ Student Protest Provides a Lesson in the Power of Social Media and the Politics of Now
Some Social Media Search Tools I Like: I’ll show you mine if you show me yours.
#socialmedia Tweet Chat #45 – The fear factor: Shift Happens
Trendsspotting Report: 2010 Online Marketing Influencers: Trend Predictions in 140 characters
Nokia’s Brilliant New Campaign Focuses on Connectedness
How to Pick Your Social Media Guru
Dancing at Frankie Manning’s Funeral – God Bless You Frankie, RIP
Sadly, T Boone Pickens Use of Social Media Misses the Mark
BusinessWeek Forays Into Social Media Signal Publishing’s Future
Can Social Media to Change the World? You Bet!
Crucial Social Media Marketing Eludes Presidential Candidates
What Marketers Need to Know About Twitter
Stormhoek’s Blue Monster Reserve for Microsoft Arrives on the Cluetrain
Do Social Networks Have Any Real Value?
gene2music Demonstrates the Internet’s True Teaching and Learning Potential
Dell Takes a Step in the Right Direction With Dell Idea Storm
Guy Kawasaki’s VC Aptitude Test is Right on the Money
Second Life Produces Its First Millionaire
Richard Edelman Defends Wal-Mart Flogs
Edelman and Social Media – The Emperor Has No Clothes
Scores of Celebrities Join Troops Home Fast Hunger Strike to End Iraq War
Al Gore and MySpace Team Up to Promote Climate Change Documentary. Rock On Mr. President!
BloggerCon to Be Podcast and Webcast, Free
Madeleine Albright: Good versus Evil Isn’t a Strategy
The Marketing of the Iraq War Sucks
NYC City Council Speaker Using Issue Websites, But a Blog Would Be Better. I’m Available to Help Miller and/or Mayor Bloomberg
Scoble Embroiled in PR Firestorm Over China Statements
Seth Godin, The Stones and a Lie from Commerce Bank
More Than 300 to Attend Media Bloggers Assoc.’s BlogNashville
Blogads Survey: Blog Readers Older, Richer, More Influential Than Last Year
Search Engine Guru Danny Sullivan Takes Super-Marketer Seth Godin to Task on SEO
Howard Dean Announces Candidacy for DC Chairmanship. Will Traditional Media Give Him a Fair Shake?
How Robert Scoble Compares to the Top PR Firms
US Govt Details “Remains Handling” Procedures for Iraq War PR Agency
President Bush Loses Heart
Let’s Play Name the World Leader
Clinton Bumps Bush Off Page One
Beans to Be Spilled On Bush Guard Service. Yeeeehaw!
Rep. Ed Schrock (R-Va.) Resigns After Blogger Outs Him
Swift Boat Skipper: Kerry Critics Wrong
List of Corporate CEOs Who Blog
Sad Day for James McGreevey and Family
Latest Bush Freudian Slip Rings True
More Than 200 Major Business Leaders Announce Their Endorsement of Kerry
Wishing Speedy Recovery to Apple CEO Steve Jobs After Successful Cancer Surgery
Internet Week: Convention Bloggers Legitimized New Medium
Kerry in Space Suit: Big Fu*king Deal
Hilary Clinton Will Play The Little Woman at Democratic Convention
Armey’s Army Jumping In Bed With Spoiler Ralph Nader
NY Post Picks The Wrong Pony for Kerry
30,000 Attend MoveOn.Org House Parties to Hear Michael Moore Speak
Bill Gates Said to Be Planning a Blog
Fahrenheit 9/11: Great Content That Needs a Good Editor
Dick Cheney’s Potty Mouth
Nearly 300 Clinton Books Selling on eBay
Microsoft Co-Founder Funds First Private Space Trip — Because He Can
Tom Peters Turns His Site Into A Blog – Sort Of
Dems Mount Kick Bush Back to Crawford Flash Game
Reagan Was No JFK
Schwarzenegger Mounts Bobble-Headed Lawsuit
Queen Elizabeth Provides Brilliant PR for Skewbald Horses
911 Panel Testimony Nothing But Another Con(di) Deal By Bush
Daddy Bush Defends His Boy
WMD Just a Big Joke to Bush
Bill Maher: Lay Off Rumsfeld and His 9/11 Memento
NY Times’ Friedman Catches Rumsfeld in Blatant “Face The Nation” Lie
Ralph Don’t Run!


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