I'm B.L. Ochman, and I've been helping blue chip companies incorporate new media into their marketing mix since 1996.

I'm an accomplished and expert digital strategist, certified YouTube Channel Creator, president of whatsnextonline.com and publisher of multiple award-winning What's Next Blog.

I create live-streaming events and social video content for leading brands, associations and agencies.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext. Find me on Google+

Interviews Archives

How to Banish Bullshit From Your Corporate Writing
Facebook apps and quizzes are a privacy nightmare
The Video Marketing Revolution
Should your brand be on Blab.im?
Force Friday, Blab.im’s Spectacular Rise: Beyond Social Media Show 110
Warner Brothers Runs G+ Hangout on Air with Interstellar Stars
How NASA & NY Times Use Google+ Hangouts in Digital Strategy
NASA’s Brilliant Social Media Strategy
Netflix rocks branded content, Agencies resist G+, Starbucks pays tuition [VIDEO]
Wondering what business can do with G+ Hangouts? Take a look!
6 Great Examples of G+ Business Hangouts on Air: from career counseling to Chinese classes
How to use Google+ in Marketing & why you should: Barry Feldman interviews B.L. Ochman
Kentucky School Principal’s rocking Snow Day Video Goes Viral
Yes, you need to learn Google+! What you need to know right now
This may be the nicest thing anyone’s ever said about me :)
Beyond Social Media Show # 24: Home Depot’s racist Tweet, Dolphins’ Bully, YouTube policy backlash
Martha Stewart’s Big Blogger Blunder; Tide’s Scary Vines; apps and stats you need – Beyond Social Media Show
Fox News Brand Jacking; Google’s New Privacy Policy & Hummingbird Update – Beyond Social Media Show
Join us Tues, Oct 1 at 2 PM EST for 1/2 hour live Google+ Hangout on Air with The Beyond Social Media Show
While brands & gurus whine, White House holds Google+ Geek Week Hangout
Beyond Social Media Google Hangout, Episode 2: Aliens, Despots, TicTacs & Shiny New Stuff
Amy’s Baking Company: the most epic social media fail EVER
#Deadgiveaway Not Funny, Space Rock, EPIC Social Media FAIL – Call Beyond Social Media podcast tonight, 9:30 EDT
“Beyond Social Media” tonight, 9:30 pm EST
Nancy Schwartzman: a force for social change, and, hopefully, an inspiration for brands
Tweeting the Revolution: How social media is giving Egyptian activists a voice the world can hear
What’s Next Blog Interview: Suzanne Lowe on how to keep corporate silos from impeding success. Just move past them!
How Companies Can Get Started in Social Media Marketing
Google VP, Father of the Internet, Dr. Vint Cerf: This I Believe
You Know It’s a Slow News Day When….
Pluck Syndicates Blog Content to Mainstream Media
Six Apart Gets $12 Million From VCs to Do What Delphi Forums Has Already Quietly and Successfully Done
I’m Interviewed About Blog Marketing in On the Record Podcast
Sun-Sentinal: Blogs Are Big Business
Journalist Blogs His Pitch-to-Paycheck Process for New Media Age Feature On Up Your Budget Treasure Hunt
Seth Godin Tells e-Consultancy His Top 5 2006 Predictions
GM Vice-Chariman Bob Lutz Podcasts About SUVs and His Passion for Blogging
Shel Israel: Blogging Is Becoming Ruder Than Talk Radio, Despite Its Openness and Possibility
Blogging of Interview Raw Materials Changes Journalism
Interview: Hugh Macleod of GapingVoid, Poster Child for Unemployed Creative Types Seeking Blog Fame and Fortune
Got the I’ve Been Misquoted in Business Week Blues
One More for a Hat Trick
Successful Blogger Interview: Stephan Spencer on How to Build Blog Audiences
Ex CNN Reporter Rebecca MacKinnon: English Language Blogs Have Narrow World View
What’s Next Blog Interviews With Successful Bloggers: JD Lasica, Busiest Man in the Blogosphere?
What’s Next Blog’s Interviews with Successful Bloggers. Seth Godin: Don’t Take Blogging Too Seriously
What’s Next Blog’s Successful Bloggers Interviews: Alice Marshall on How to Use a Blog to Get Clients
What’s Next Blog’s Successful Bloggers Interviews: Steve Hall of Adrants on How to Pay the Mortgage Blogging
Rent-A-Kvetch on Canadian TV News’ Marketplace on Sunday Night
PR Is Not a “Rabbit in a Hat” Service
Aspenbloom Pet Channel Interviews Me and Sammy
I’m Featured in PR Week Interview on Global PR Blog Week
30,000 Attend MoveOn.Org House Parties to Hear Michael Moore Speak
Airhead’s Airhead Publicist Goes (Very) Public






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