I'm B.L. Ochman, and I've been helping blue chip companies incorporate new media into their marketing mix since 1996.

I'm an accomplished and expert digital strategist, certified YouTube Channel Creator, president of whatsnextonline.com and publisher of multiple award-winning What's Next Blog.

I create live-streaming events and social video content for leading brands, associations and agencies.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext. Find me on Google+

Internet Archives

YouTube Launches Newswire, Bush Launches JEB!
Report: Bots account for 56% of all website traffic
Google’s Project Loon: Balloon-Powered Internet for Everyone, Everywhere
Mashable’s SXSW state of the Internet 2013: depressing (and poor Grumpy Cat)
What happens online in 60 seconds
My Social Media Week Presentation on Online Reputation Management
Tweeting the Revolution: How social media is giving Egyptian activists a voice the world can hear
Some Social Media Search Tools I Like: I’ll show you mine if you show me yours.
Typography? What’s That? Aesthetics? Who Cares? Graphic Designers? Who Needs Em!
Philoctetes Center Roundtable: The Future of Technology
Google Public Policy Blog To Cover Internet Issues in a “Googley way”
B.L. Ochman & Company Launches Blog Advertising and Creative Agency
Fifteen Sites That Changed The World, Plus Three
Is the Google Trademark at Risk of Too Much Success?
Skypecasts to Phone Companies: Eat Our Dust
Companies Need to Monitor Foreign Language Blogs — Or Else
PR Agency Websites Rated Among the Worst in the World
What’s Next: The Design Train Manifesto
Blog Carnivals Offer Another Way to Stay Ahead of Information Overload
BBC: US Plans to “fight the net” Revealed
Study: Internet Strengthens Social Ties. But You Ain’t Seen Nothin Yet!
Lost a Day to Email Problems and the Miss Gulch of Customer Service
VOIP: That’s a Low-Carb Vodka, Right?
Google Confirms High Demand is Delaying Analytics Reporting
Microsoft and Yahoo! Make Deal on IM and VOIP Compatability
Will Google Take Over the World? Maybe.
NY Post: MSN and AOL Talking Merger
New GAP Site Falls Short on Features
MSNBC Features Citizen Journalist Coverage of Katrina
Reality Check: Lowest Common Denominator Still Rules the Internet
Online Marketers Still Can’t Get No Respect, But They’re Making Tons of Money
Google Betas Video Upload Program
Hilary Clinton Gets the Internet: Backs Access@Home
NY Times Digital, Print Newsrooms to Merge
Al Gore Invents Current TV, Interactive Cable Channel
Flickr Makes Some Nifty Changes to its Community Features
Digifeld Salutes the 13th Birthday of King Samson de SoHo
CNET: Top 10 Web Memes of Past 10 Years
How to Get into Yahoo! Directory Without Paying $300
Firefox Approaching 10% Market Share
Ketchum PR’s No Blog Policy: Lame, Lame, Lame!
Press Release From Hell and Lousy Reporting It Generated
Professor: Lowest Common Denominator Rules Online
Scoble Embroiled in PR Firestorm Over China Statements
BusinessWeek Brings Mass Collaboration to the Masses in Cover Story
Internet Usability Expert Jakob Nielsen Says Usability is Improving
Web Digest for Marketers Predicts Top 10 Trends for Next 10 Years
Brandchannel Webwatch
NY Daily News: Web Heaven for Devout Surfers
Wall St. Journal Explains Tagging the Internet






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