I'm B.L. Ochman, and I've been helping blue chip companies incorporate new media into their marketing mix since 1996.

I'm an accomplished and expert digital strategist, certified YouTube Channel Creator, president of whatsnextonline.com and publisher of multiple award-winning What's Next Blog.

I create live-streaming events and social video content for leading brands, associations and agencies.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext. Find me on Google+

Internet PR Archives

The PR Makeover of Cecil The Lion’s Killer Dr Walter Palmer
Webinar: How to Use Google+ Communities to Connect with Influencers – Thurs, April 17, 4 PM EDT
Social media still suffers from Slide 29 syndrome
Dear PR People: Please take this quiz before you send out another press release or email pitch
Taco Bell tells us where the beef is – does it make you hungry for Taco Bell?
Social CRM, Part 2 – MediaTemple’s Heroic Measures for a Damsel in Distress
Nestle’s, Greenpeace, and Facebook fans in (unnecessary) food fight
PR People of Earth – get a clue
B.L. Ochman’s Blogger Outreach Manifesto
Press Release Distribution Service Butts Heads With Bloggers
PR People Please Take This Quiz Before Sending Another Pitch or Press Release
The Myth of Not Cultivating Bloggers
Forget Press Releases – You Tube Videos Are the Way to Distribute News
Arrington and The Pitch From Hell
Temperature in Second Life: Hot, Hot Hot
Wall St Journal: Exxon Mobil PR Firm Behind “Inconvenient Truth” YouTube Spoof
Virgin Viral Campaign Players Vie for Tix to Sold-Out V Festival
12 Reasons Why UK Companies Don’t Blog
Ethics Crisis Blog Nets Top Search Placement In Just a Week
Chevy Gets the Picture Not!
Blog Post to Press Release = Search Juice, But Bad News for Small Businesses
NY Times: Edelman in Sleazy Relationship with Right Wing Bloggers
I’m Interviewed About Blog Marketing in On the Record Podcast
Steve Rubel Issues an Erudite Call to Blogging for Big PR Agencies Only
The Nuremberg Defense Is Invoked by Publicist
How to Pitch Bloggers. Hint: Bacon’s Has No Clue
Jeremy Zawodny’s Ridiculous PR Proposal
Ketchum PR’s No Blog Policy: Lame, Lame, Lame!
Report: Search Results Hurt Companies — Blogs Help Them Fight Back
Why Blogs Won’t Replace Press Releases – or Publicists
Ketchum PR Starts Ketchum Ideas Blog and Boy Is It Lame!
Scoble Embroiled in PR Firestorm Over China Statements
Nestle “Cows Are Coming” PR is So Lame
Irrational Blogguberance? You Bet! Blogs Are NOT The Answer to Every Marketing Question
Global PR Blog Week 2.0 Planned
Nooked to Switch to Rss Feeds and Blog to Communicate with Bloggers
Jay Rosen, PR Bloggers and the Williams Flap. Yawn.
How Robert Scoble Compares to the Top PR Firms
Press Release From Hell Announces a Blog Being Used As an Online Press Room fior Female Testosterone
Google and Yahoo! Results Show Power of Blogs
Bloggers Convince PRSA to Add Blogging Workshop to PRSA 2004 Conference
Steve Rubel Forgets What Mother Said
PRSA Conference Ignores Blogging
List of Corporate CEOs Who Blog
Clueless PR Pitch of the Week
Warner Brothers Records Makes Classic PR Mistakes Approaching MP3 Music Bloggers
Blogs Still Mystify: 10 Companies That Missed Blog Opportunities
I’m Featured in PR Week Interview on Global PR Blog Week
Martha Stewart Is Still a Class Act
Blogging Finally Makes It Into PR Conference Program
Holmes Report Articles Misses Really Big Picture on Internet and Blogging
Sam’s in the Daily News Today, But The Quote’s Left Out
Worldwide Exclusive! President Bush Helps Make Sam Famous!
Global PR Blog Week Set
Can Bloggers Say Anything They Want? Yup.
Disgruntled Former Employees May Use the Internet for Revenge
Rowenta Sponsors Extreme Ironing Sport and Website
Ditties: Dumb Name, Smart Tampon Marketing
PR People Still Bitching About Blogging
Survey: Consumer Ad Resistance Reaches All-Time High — PR Budgets Hurt
PETA’S Multi-Media Cow Pope
Buttless Jeans: Patent Pending
One Small Step for Man, One Giant Step For Giant Shrimp. Oy!
WD40 Fan Club Details Product’s 2000 Uses
Study Proves The Obvious: Bloggers Plagarize. But the Problem is a Lot Bigger Than That
MoveOn.Org Uses Email to Generate 4,000 Visits to Ask Congressmen and Senators to Censure Bush
Totally Clueless PR Pitch of the Month
Pomegranate Juice Gets Prime Wall St. Journal PR Placement
Confounded Bullshit Station Still Refuses to Run MoveOn Commercial
CBS Press Release Defends Its Political Censorship of MoveOn Ad
MoveOn Mounts CBS Protest Campaign — Please Join
MoveOn.Org’s New PR Firm Issues Rambling 674-Word Release
Ghostly Woman Demonstrates $5000 Toilet Online
In PR Faux Pas, Symantec Shifts Blame, Pisses Off Customers
You Can’t Underestimate Stupidity
PETA Gives Birth to Baby PETA
What’s After Mad Cow? Attack of the Killer Tomatoes?
Mattel PR Score in Lawsuit Against Artist: Zero
The Ugly Side of Viral Marketing
Weekend Update Appearance Was Smart PR for Paris Hilton
Bacon’s Acquires Media Map: Start of a Shake Up?






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