I'm B.L. Ochman, and I've been helping blue chip companies incorporate new media into their marketing mix since 1996.

I'm an accomplished and expert digital strategist, certified YouTube Channel Creator, president of whatsnextonline.com and publisher of multiple award-winning What's Next Blog.

I create live-streaming events and social video content for leading brands, associations and agencies.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext. Find me on Google+

E-Commerce Archives

#AmazonPrimeDay Bashing Was Fun, But Sales Are Up
[UPDATED] Ooops! ISIS Wallet: Re-branding (STILL) needed by AmEx, Chase, Wells Fargo, Verizon, T-Mobile and AT&T
Scatalogical Tweets offend; P&G, LeBron & YouTube Stars Score
Instant gratification comes to online shoppers with Q1 launch of Shutl service promising immediate delivery
Study of top 100 e-commerce checkouts shows 82% have usability issues
Zappos to hacked customers: we’re here to help! Facebook to hacked customers: Screw you!
Google+ mania: most pundits are missing the real point
Neilsen/Net Ratings Says Time Spent Is Important, Not Page Views
Gartner: 80% of Internet Users Will Have a Virtual Life By 2011
Who Says Blogs Don’t Make Money?
An Obnoxious New Twist on Spam from Veretekk
Quill.com: Customer Service Done Right
Criagslist Will Surpass One Billion Pageviews This Month
Blogs Still Mystify: 10 Companies That Missed Blog Opportunities
Consumer rage over iPod mini e-tailer sites
Ditties: Dumb Name, Smart Tampon Marketing
Pomegranate Juice Gets Prime Wall St. Journal PR Placement
What’s After Mad Cow? Attack of the Killer Tomatoes?
Mattel PR Score in Lawsuit Against Artist: Zero


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