I'm B.L. Ochman, and I've been helping blue chip companies incorporate new media into their marketing mix since 1996.

I'm an accomplished and expert digital strategist, certified YouTube Channel Creator, president of whatsnextonline.com and publisher of multiple award-winning What's Next Blog.

I create live-streaming events and social video content for leading brands, associations and agencies.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext. Find me on Google+

Conferences Archives

The Video Marketing Revolution
Microsoft CEO Apologizes Lamely, Copyblogger Quits Facebook
Report: U.S. homes have more than 1/2 billion devices connected to Internet and apps
Mashable’s SXSW state of the Internet 2013: depressing (and poor Grumpy Cat)
TEDx East 2012 – a mind-stretching experience
50% off Likeable U Conference for What’s Next Readers
Will it Blend? Tom Dickson blends Viral Video Awards
Social Communications & Healthcare Conference Discount for What’s Next Readers
Google innovations: Mad Useful
#socialmedia Tweet Chat #45 – The fear factor: Shift Happens
Recap of PMA 2011 Fast Forward Conference & Ultralight Startups Entrepreneurs Forum: a study in contrasts, pizza & pickles, & my longest post ever
Starbucks Social Media Monitoring & Community Help It Survive Brand Attack
Real-Time Communications Conference Discount for What’s Next Readers
How to Market Obama Now: Play the Race Card
Live Blogging From Web 2.0 Summit
PSFK March 6th Trends & Insights Conference Speakers Announced
PSFK Trends & Insights Conference Set for March 6th in New York
Why Bother?
Will Not Speak for Food
BloggerCon to Be Podcast and Webcast, Free
Trend: Unconferences Planned, Panels Banned
Companies Need to Monitor Foreign Language Blogs — Or Else
Live from Ad:tech San Francisco
ad:tech’s wireless network NG yet again
I’m Headed to Ad:Tech San Francisco
Sick of Pontificators? Join the Club
Ad Industry Needs More Big Ideas
Search Engine Strategies New York 2006 Tsotchkes Lackluster — Like Most Exhibitors
Search Engine Strategies New York Conference Report Tomorrow
Gnomedex Announcement Confuses April 1 and Feb. 1
Blogonomics Cruise Teaches Blog Strategy at Sea


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