I'm B.L. Ochman, and I've been helping blue chip companies incorporate new media into their marketing mix since 1996.

I'm an accomplished and expert digital strategist, certified YouTube Channel Creator, president of whatsnextonline.com and publisher of multiple award-winning What's Next Blog.

I create live-streaming events and social video content for leading brands, associations and agencies.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext. Find me on Google+

Clueless ad agencies Archives

Three Twitter #Hashtags Gone Wrong
Jack Dorsey’s CEO Duet; Twitter Moments; YouNow Takes Off
YouTube Launches Newswire, Bush Launches JEB!
#NeverSettleForVerizon & Violent Bar Coasters
ACLU Releases Cop Cam App
Toyota Rips Off Story: Gets Sued
GoDaddy, you’re repulsive repentant
Microsoft CEO Apologizes Lamely, Copyblogger Quits Facebook
Budweiser Puppy & KLM Dog #FAILs + StatSocial Demo
Worst 9/11 Brand Tweets; Rice/NFL Debacle; Apple’s Launch
[VIDEO] Ferguson Protests, Cyber Attacks & an Aroused Horse
Gawker’s mean, GM app is dangerous, Pantene’s ad is great [VIDEO]
Facebook’s Privacy Experiment, Tiny Hamsters Go Viral, Great Content Marketing
Coke’s Social Media Guard, AT&T’s Home Security & A Load Of Crap
Girl Scout Cookies at Pot Clinic; Hot Pockets Bad Meat; Groupon’s Presidents Day Goof
Fashion Brands Partner with Google for Shoppable GooglePlus Hangouts
Beyond Social Media – This will never be ok!
A very personal response to Hyundai’s “Pipe Job” – the most disgusting car ad EVER
Dear GM: Don’t Blame Facebook for your social media problems
Why You Can’t Make Marketing Go Viral, Redux
A cure for boring marketing and white paper detritus
No, QR Codes are not dead. But some of the stupid ways they’re used should be killed.
Want more Twitter followers? A Google+ invite? More Facebook Likes? They’re all for sale on eBay.
gapingvoid advertising advice :>)
What’s Next Blog Study (Part 2): Many of the Fortune 50 face potential reputation issues on Facebook Community Pages (and you might also)
A Collaborative Campaign & Contest from Stonyfield & Coca-Cola’s Honest Tea has a missing link — to reality
New Media Marketing: Why Small Boutique Agencies Still Trump Big Ad Agencies
Hey Old Spice and Time Warner! You were the laughing stock of social media week new york
Study: Dear Ad Agencies: If the creative sucks, nothing else matters
A Tale of Two Contests Using Social Media – One Stinks, One’s Cute
Debunking Five Myths About Blog Advertising
Mars Candy Sends Women Seeking New ‘Fling’ to Porn Site. Ooops!
A Sci-Fi Marketing Nightmare for the Recession
Skittles: Everything a campaign shouldn’t be
Hilarious, the New Hype Word of the Week?
How to Make a Video Contest Succeed – or Suck
The Formula for Successful Viral Campaigns. Not!
Still Rock the Vote Red Lipstick – What’s Up With Your Website?
10 Tips On How To Make Your Video Go Viral
BankWest – Did You Actually Pay Someone for This?
Subway v Quiznos – Nobody Wins in User Generated Content War
Dear NBC – Your Ad on My Blog Still Sucks – We Really Need to Talk Again
Social Media Marketing: Who’s Full of Hot Air? Who’s The Real Deal?
Doc Martens, So Ugly They’re Beautiful, Longing to Be Cool Again
In Case You Live Under a Rock… Apple Says iPhone Is Here
Dove’s Sleeveless Ready Campaign – File Under WTF
How to Waste $20 Million on the Internet: Call TBWA/Chiat/Day
Madison Avenue Needs a Lot More Than a Wakeup Call
Kleenex Brings Fake Therapist to Times Square for Tearjerker, Gets Hosed
Truth in Ad Sales: Brilliant, and, Sadly, Spot On
What Would We Do Without Studies?
Super Bowl Ads, Yawn, Range From Tepid to Just Plain Dull
Big Brands in Second Life Attracting Few – If Any – Visitors
OfficeMax Launches Droll Interactive Campaign to Sell Pens
Fake MySpace Pages by Advertisers Are Totally Lame
Temperature in Second Life: Hot, Hot Hot
Do We Have to Cut Dell and Ford Some Slack? Frankly, No
Ford Bold Moves Answers My Critique and Promises to Get Ballsy
Ford Bold Moves Not So Bold
Ford’s “Bold Moves” Isn’t Perfect, But It’s a Great Advertorial
Coke/Mentos Videos: An Important Lesson for Every Brand
Nikon and Flickr Make Annoying “Branding” Deal
Jeff Jarvis Misses The Boat in Ad Age Blog Ad Article
Top Google Results on “Chevy Tahoe” Net Negative Ads
L2: No Pro-Chevy Tahoe Ad Went Viral
Ad Industry Needs More Big Ideas
Chevy Gets the Picture Not!
Free Heinekin Beer for Review
Levi’s Moonbathing Campaign: Another Agency That Doesn’t Get It






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