I'm B.L. Ochman, and I've been helping blue chip companies incorporate new media into their marketing mix since 1996.

I'm an accomplished and expert digital strategist, certified YouTube Channel Creator, president of whatsnextonline.com and publisher of multiple award-winning What's Next Blog.

I create live-streaming events and social video content for leading brands, associations and agencies.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext. Find me on Google+

Blog ethics Archives

Maurico Luque Steals My Content
A little rant about social media ethics, inspired by Robert Scoble
Marketing Personalization for fun and profit – a study in contrast
Drinking From the Media Firehose – News is Right Now; the Rest is History
Kryptonite Lock: You’ve (Ever So Slowly) Come a Long Way Baby!
Engadget-Apple Kerkuffle: Blogs Moving Markets Was Inevitable
Voting Brouhaha in Karen Quinn Contest Could Become Plot of Her Next Novel
Are Bloggers Too Dumb to Know If Commenters are Shills?
NY Medical College Refuses to Send Me Official Statement on Live Dog Teaching Procedures
PayPerPost Hires SSPR
Now Microsoft Wants Their Laptops Back
Media Post: Edelman Urged To Overhaul Wal-Mart Flogs
Richard Edelman Defends Wal-Mart Flogs
Throw Edelman Out of WOMMA!
Edelman and Social Media – The Emperor Has No Clothes
Pay Per Post Raises Blogosphere Brouhaha
Lawsuit Against Blogger Lance Dutson Dropped: Don’t Mess With Bloggers!
Publicist Asks Rubel to Take Down Post. He Says No (Of Course)
Amanda Chapel: Fishing for Comments
Fast Company Features WalMart Blog: No, It’s Not by WalMart
NY Times: Edelman in Sleazy Relationship with Right Wing Bloggers
Fake Cialis Blog Demonsrates Dangers of Not Monitoring the Blogosphere
Eunuch Chinese Version of Google: “Do No Evil” Forgotten
Survey: Only 2% of Execs Write Their Own Blogs. That’s Simply Dishonest!
List of Lawsuits and Libel Actions Against Bloggers Published By Legal Group
Blog Ethics: What Business Relationships Should Bloggers Disclose?


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