I'm B.L. Ochman, and I've been helping blue chip companies incorporate new media into their marketing mix since 1996.

I'm an accomplished and expert digital strategist, certified YouTube Channel Creator, president of whatsnextonline.com and publisher of multiple award-winning What's Next Blog.

I create live-streaming events and social video content for leading brands, associations and agencies.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext. Find me on Google+

Blog Advertising Archives

Promoted Tweets: a wake-up call for Madison Ave (and everyone else too)
B.L. Ochman’s 2010 Online Marketing Predictions: Blog ads, mobile, & solopreneurs
Study: Dear Ad Agencies: If the creative sucks, nothing else matters
Debunking Five Myths About Blog Advertising
“Happy Joel” Levinson Makes a Living Winning Video Contests by Marketing His Entries Better Than Companies Market Their Contests
Mainstream Publishers Forming Blog Advertising Networks – But Still Misunderstanding Blogs
Dear NBC – Your Ad on My Blog Still Sucks – We Really Need to Talk Again
Dear NBC – Your Ad on My Blog Stinks: Let’s Fix It
My 2007 Marketing Predictions Were Half Right – Thinking About 2008
John Edwards Leads the Pack in Blog Ad Spending
B.L. Ochman & Company Launches Blog Advertising and Creative Agency
Still Wary of Blog Advertising? Time to Take Another Look
Blog Ads for Author Karen Quinn’s Contest Develop a Following
Boo Box to Help Bloggers Sell Products They Write About
Author Karen Quinn Offers Prizes To Those Who Spread the Word About Her Online Contest
Author Karen Quinn Launches Wife in the Fast Lane Online Contest
Five Myths and Six Facts About Blog Advertising
Don’t Understand the Value of Blog Advertising? You Could Soon Be Asking “Would You Like Fries With That?”
Mark Green Enlists His 22 Year-Old Son to Produce YouTube Channel
Al Gore and MySpace Team Up to Promote Climate Change Documentary. Rock On Mr. President!
Jeff Jarvis Misses The Boat in Ad Age Blog Ad Article
$900 PQ Media Study: Podcast Advertising Will Outstrip Blog Ad Growth
Blogs in Marketing: Small, Smart Boutiques Trump Big Ad Agencies Every Time
Rocketboom Launches Commercials TRM Won in eBay Auction
Is There a Short Cut to Building Blog Traffic?
No URLs in Many Super Bowl Ads! Doh
Journalist Blogs His Pitch-to-Paycheck Process for New Media Age Feature On Up Your Budget Treasure Hunt
Worst Idea of the Year? Blog Blaster!
Rocketboom to Auction Ad Slot on eBay
What’s Up With Google Ad Sense and Blogs?
Forbes Article Reverses Its Blog Bashing Stance, Sort Of
Online Journalism Review: Blog Networks Helping Blog Advertising
It’s Impressions Stupid, Not Traffic






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