I'm B.L. Ochman, and I've been helping blue chip companies incorporate new media into their marketing mix since 1996.

I'm an accomplished and expert digital strategist, certified YouTube Channel Creator, president of whatsnextonline.com and publisher of multiple award-winning What's Next Blog.

I create live-streaming events and social video content for leading brands, associations and agencies.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext. Find me on Google+

Advertisement Archives

Google & GoPro Team Up for Virtual Reality
Brilliant #SOTU Social Media; Existential Games; Hillary Cracks Nuts
Four NYC Rabbis Arrested, FTC Warns Agencies, Subway Dancing
HRH Prince of Wales’ Hangout, Anti-Gun Humor, Hotel Privacy Shocker
Kevin Richardson Plays Football With Lions, Facebook Bans LikeGating
[VIDEO] Ferguson Protests, Cyber Attacks & an Aroused Horse
Bacon Alarm Clock, Big Papi/Obama Selfie, Honey Maid Stands Up
Beyond Social Media: Guinness Wheelchair Basketball and thanks to Matt Cortellesi
Beyond Social Media – This will never be ok!
Kmart’s double entendre “Ship My Pants” ad goes viral, but also offends
“Dumb Ways to Die” Train Safety Tips Video Goes Viral. Go Figure!
How viral video helped sell 2.5 million Orabrush tongue cleaners and crowdsource funds for the new Orapup dog breath cure
Why you can’t make marketing go viral
Promoted Tweets: a wake-up call for Madison Ave (and everyone else too)
Coke’s Happiness Campaign Just Keeps Getting Better
“Happy Joel” Levinson Makes a Living Winning Video Contests by Marketing His Entries Better Than Companies Market Their Contests
KISS: The Difference Between Strategy and Tactics – and Why It Matters
The Slightly Salacious, and Semi-Disgusting, Trend in Fast Food Advertising
Social Media is a Mystery in India, But Not for Long
McDonald’s Comes a Long Way from Scary Clowns to (Unofficial) User-Generated Ads
iPhone – The Crazy Ones
Madison Avenue Needs a Lot More Than a Wakeup Call
B.L. Ochman & Company Launches Blog Advertising and Creative Agency
Super Bowl Ads, Yawn, Range From Tepid to Just Plain Dull
SRF Global Translations Special: $98 Blog Post and Response Translation
What Could Your Company Do With a Blog?
Chevy Gets the Picture Not!
Chevy Tahoe Contest Ads Prove Message Control is an Illusion
Levi’s Moonbathing Campaign: Another Agency That Doesn’t Get It
GM Launches Create a Canned Commercial “Contest”
ABC TV Rejects KFC Ad as Subliminal, Cuts Off its Nose to Spite its Face. Doh!
Is There a Short Cut to Building Blog Traffic?
Super Bowl Ads: Wake Me When Madison Avenue Gets a Clue
Thank Goodness Charmin Doesn’t Have a Mega-Roll Blog
Press Releases From Hell and How to Fix Them
Paris is Peeing Right Now
Laredo Group: Planning & Buying of Internet Media






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