I'm B.L. Ochman, and I've been helping blue chip companies incorporate new media into their marketing mix since 1996.

I'm an accomplished and expert digital strategist, certified YouTube Channel Creator, president of whatsnextonline.com and publisher of multiple award-winning What's Next Blog.

I create live-streaming events and social video content for leading brands, associations and agencies.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext. Find me on Google+

Advertainment Archives

Can You Eat Your Clothing? Houdini Sportswear Thinks So
Dogs to the Rescue: Pedigree’s Brilliant Newsjacking
Coleman F. Sweeney, the “World’s Biggest Asshole” Teaches An Important Lesson
Sir Patrick Stewart’s sings country classics for charity
Betty the World’s First Tweeting Chicken
D.C. Diner’s Donald Trump Sandwich: Full of Bologna
YouTube Launches Newswire, Bush Launches JEB!
Twitter Expands DM Size, Tampons Go Viral
#AskSeaWorld Sinks, TedCruz NOT Com
Bill Lumberg: How to bulk up your email threads
50 Shades of Marketing, Twitter’s New Curator
Brian Williams’ Career Suicide; Google/Twitter SEO Deal, Papal Hangout
Brilliant #SOTU Social Media; Existential Games; Hillary Cracks Nuts
Really Stupid Drone Tricks, Really Silly Beard Baubbles, Honda’s Nostalgia
Four NYC Rabbis Arrested, FTC Warns Agencies, Subway Dancing
HRH Prince of Wales’ Hangout, Anti-Gun Humor, Hotel Privacy Shocker
Warner Brothers Runs G+ Hangout on Air with Interstellar Stars
Twitter Live Streams on YouTube, LOL Bulbs, Bad Google+ Advice
Microsoft CEO Apologizes Lamely, Copyblogger Quits Facebook
Kevin Richardson Plays Football With Lions, Facebook Bans LikeGating
Budweiser Puppy & KLM Dog #FAILs + StatSocial Demo
What really makes content go viral?
AmEx ISIS re-brand goofs; Amazon gets Twitch; LEGO Female Scientists are gone
[VIDEO] Ferguson Protests, Cyber Attacks & an Aroused Horse
Hangouts’ Showcase app, Plagiarist Fired, Robots, Pot, Turds & Trust
LEGO BrandJacked, HobbyLobby NewsJacked, Selfies Toasted [Video]
Scatalogical Tweets offend; P&G, LeBron & YouTube Stars Score
Gawker’s mean, GM app is dangerous, Pantene’s ad is great [VIDEO]
VIDEO: Net Neutrality Rant, Funny Alarm Clock, United Breaks Guitars2
Hermetically sealed couples, 3 Twitter #FAILS & a PowerPoint Killer [VIDEO]
Burger King’s Subservient Chicken resurrected (kind of)
The Let’s Get Social Song, Virgin Galactic & Google’s phone
A non-profit benchmark study with a sense of humor
Coca-Cola video mocking our social media addiction goes viral
MLK Day Mistweets, Richard Sherman’s Rant & EA’s Non-Disclosed Paid Reviews
Still wondering why your brand needs to use GooglePlus? Behold Toyota Collaborator – the future of social shopping
Beyond Social Media: Guinness Wheelchair Basketball and thanks to Matt Cortellesi
Beyond Social Media Show: Blecch! Israeli Newspaper says its new website is better than sex
Astra Bottle Theater: having fun cleaning up Hamburg’s red light district
New Cali CowChat mobile app gives you a talking Cowvatar who can tap dance (& more!)
Menstruation goes viral with Hello Flo tampon subscription service’s hilarious video
Adobe Creative Days Creates Real-Time Photoshop Bus Stop
Kmart’s double entendre “Ship My Pants” ad goes viral, but also offends
Durex Fundawear Lets You Reach Out and (Really) Touch Someone
BurgerKing social media team caught napping as @Anonymous ?? hacks BK Twitter account
Another reason Ben & Jerry’s is cool (besides Chunky Monkey)
Oreo’s Superbowl win proves – clearly and sweetly – that money really can’t buy love
Brilliant! Facebook app lets you find someone to blame for giving you the flu
It’s time for brands to abandon the easily pranked “Tell us why you love us” contest
Google’s Zeitgeist 2012
Top brands are targeting DailyBreak’s 10 million young adult members with high-yield social contests
“Dumb Ways to Die” Train Safety Tips Video Goes Viral. Go Figure!
Can a campy Bigfoot relative sell Cousins Subs? Stay tuned!
Ben & Jerry’s Launches Brilliant LoMo #CaptureEuphoria Campaign on Instagram
How viral video helped sell 2.5 million Orabrush tongue cleaners and crowdsource funds for the new Orapup dog breath cure
Coke’s Happiness Campaign continues to surprise and delight. So why force Facebook “Likes”?
‘BIC for Her’ pen is lambasted as hundreds of women hijack Amazon reviews
Bovomaniancs Rejoice! The talking California dairy cows are back
Mentos “make a baby tonight” anthem: another weird campaign from BBH
Playing Catch-up with Pepsi, Coca-Cola Unveils Social Media Strategy Thru 2020
True Blood “Immortalize Yourself” Facebook App approaching eight million Likes! Am I the only one who thinks that’s scary?
Dairy Queen Mini-Blizzard Video Contest is Big Fun. Did it sell any ice cream?
Scalped: QR Code haircuts reach 10 million in Thailand
How I got hooked on the marketing power of the Internet in 1996
A Collaborative Campaign & Contest from Stonyfield & Coca-Cola’s Honest Tea has a missing link — to reality
Will it Blend? Tom Dickson blends Viral Video Awards
Recent Big Brand Social Media Kerfuffles: BFD
Client-Vendor Relationships: real world business examples
Players in Dr Pepper Facebook status takeover game give up lots more than privacy
David Pogue’s iPhone Song
Reebok’s naked workout video: just a bare attempt to create buzz?
Justin Bieber a social media case study for the bean counters
Hey Old Spice and Time Warner! You were the laughing stock of social media week new york
Elf Yourself returns – but where are the rest of the fun holiday sites?
Marketing Personalization for fun and profit – a study in contrast
Burger King – Really Letting You Have It Your Way
Viral Video: Entire Hospital Staff Boogies in “Pink Glove Dance” to Raise Breast Cancer Awareness
It’s Time to Banish (99%) of Micro-sites
Top Five Reasons Why Free is a Good Business Model & How We Plan to Use it to Retire Before We’re 90
Volkswagon’s Fun Theory Contest: A+ for Concept, C- for Execution
Augmented Reality Meets Social Media at Meijer Halloween Site. Will it Blend?
A Tale of Two Contests Using Social Media – One Stinks, One’s Cute
AMC’s “Mad Men” Social Media Use Sure to Become Legendary. Will It Produce Eyeballs as Well as Buzz? Stay Tuned!
KISS: The Difference Between Strategy and Tactics – and Why It Matters
The Slightly Salacious, and Semi-Disgusting, Trend in Fast Food Advertising
Jet Blue’s CEO’s Guide to Jetting Hits Just the Right Note
Skittles: Everything a campaign shouldn’t be
Put Your Pet in the Obama Family Photo – Send It in an E-Card of the New White House Pet
The Doghouse: A Marketing Video That’s Gone Viral and Why
Dear 3M and OfficeMax: What We Have Here is a Failure to Communicate
OfficeMax Penny Pranks: a Funny Viral WannaBe That Actually Might Sell Something
Holy Camoley! Paris Hilton Responds to McCain Celebrity Ad
The Gargoyle: Princess Bride Meets Garp and a Fake Social Media Campaign
How to Make a Video Contest Succeed – or Suck
The Formula for Successful Viral Campaigns. Not!
Denny’s Contest Has No Entries. Dear Denny’s: We Won’t Work for Food.
Skype’s Laughter Chain is Sort of Funny – But It’s Not a Viral Til It’s a Viral
Effective Promotion with No Bells, No Whistles, No Flashturbation
Wacky Asics Sports Shoe Ad From Japan
Miho Kitajima’s Business Card is a Little Hairy
A Brilliant Passover Video from Jewish Robot, and a Marketing Dilemma for Streit’s Matzo
Virtual Worlds Conference – Lackluster Presentations, Meager Tsotchkes, Yet Fascinating
Virgin Mobile Spitzer Ad – Tasteless? Yes. Crass? For Sure. Effective? You Bet
Two of the Cutest Valentine Gifts You Can Still Send Today
How Real People Shop Online Now – They Talk to Strangers
Burger King Whopper Freakout is Brilliant
Rare Dinosaur Scares New Yorkers in Central Park
Social Media Marketing: Who’s Full of Hot Air? Who’s The Real Deal?
Social Media is a Mystery in India, But Not for Long
Mad Men – Jack Daniels Says No Sex After Drinking
Google Introduces Free Mobile 411 Service. Take That Verizon et al!
New Clapton CD Promo Tries for Viral
30 Years of Internet Milestones
McDonald’s Comes a Long Way from Scary Clowns to (Unofficial) User-Generated Ads
AmEx Members Project Raises the Bar in Social Media Marketing
The Breakup Between Consumers and Advertising
Hyundai-Sponsored Comedy Central Site Removes Insensitive Homeless Joke
Hyundai/Oddcast/Comedy Central Launch Unfunny Comedy Site
Pepsi Copies Jones Soda’s Marketing With Design a Can Contest
Madison Avenue Needs a Lot More Than a Wakeup Call
Kleenex Brings Fake Therapist to Times Square for Tearjerker, Gets Hosed
B.L. Ochman & Company Launches Blog Advertising and Creative Agency
Tyson the Skateboarding Bulldog Gets His Own Site, MySpace and Merchandise
Still Wary of Blog Advertising? Time to Take Another Look
Penn Jillette In Compromising Chinese Position
Snickers Superbowl Ad Doesn’t Satisfy – and It’s Gone
Super Bowl Ads, Yawn, Range From Tepid to Just Plain Dull
We Interrupt This Advertising to Bring You This Stupid Foot Ball Game
Polar Bears Back in Pittsburgh
Forget Press Releases – You Tube Videos Are the Way to Distribute News
Go Get Elfed
Is It OK to Use Social Network to Sell Products?
Hooray for Coke! Hooray for Consumer Generated Media!
Book Publishers Exploring Second Life
Dr Gerard Ackerman Analyzes My Handwriting – For Real
Dr Ackerman’s Personal Response
OfficeMax Launches Droll Interactive Campaign to Sell Pens
Doing a Viral Campaign Right Ain’t Cheap, or Easy
Temperature in Second Life: Hot, Hot Hot
Virgin Viral Campaign Players Vie for Tix to Sold-Out V Festival
Ford Bold Moves Answers My Critique and Promises to Get Ballsy
Google’s Not Better Than Ask.com, It’s Just More Popular
Ford Bold Moves Not So Bold
Mentos Turns Coke/Mentos Geysers Into Video Contest
Ford’s “Bold Moves” Isn’t Perfect, But It’s a Great Advertorial
Promo for Canadian College of English Rocks
Pjotro Becomes Music to Promote Nokia MP3 Phone
Al Gore and MySpace Team Up to Promote Climate Change Documentary. Rock On Mr. President!
Nationwide’s Life Comes at You Fast Puts Your Name, etc. in Lights.
Top Google Results on “Chevy Tahoe” Net Negative Ads
Chevy Gets the Picture Not!
Levi’s Moonbathing Campaign: Another Agency That Doesn’t Get It
Burger King Lets Message Control Go and Wins Big
Joga Bonito, a Web 2.0 Social Networking Community from Google and Nike
Winterfresh Gum Campaign: Funny, Weird and Pointless
Blogs in Marketing: Small, Smart Boutiques Trump Big Ad Agencies Every Time
Rocketboom Launches Commercials TRM Won in eBay Auction
Steve’s Outfit: Click Here to Sue
ABC TV Rejects KFC Ad as Subliminal, Cuts Off its Nose to Spite its Face. Doh!
No URLs in Many Super Bowl Ads! Doh
Journalist Blogs His Pitch-to-Paycheck Process for New Media Age Feature On Up Your Budget Treasure Hunt
Super Bowl Ads: Wake Me When Madison Avenue Gets a Clue
Jagger Holds the Power at Super Bowl Half-Time. Don’t Let Us Down Mick!
AOL’s Anti-Internet Ad: WTF Were They Thinking?
Burger King Has a Girlfriend, and a New Viral
Why Won’t The Damn Ricola Cougher Die?
Two Pennsylvania Groundhog Sites Compete for Tourists
Burger King Sells Subservient Chicken Halloween Masks
New Burger King Viral Creates the Requisite Controversy
Vertical 3-D Advertising Pops Up in Four Manhattan Efforts
We See Paris in Her Yellow Underpants
Welcome to MSN Spaces UK Earthling
Store Wars Latest Flash Activism From Free Range Studios
Spoof of Paris Hilton Carl’s Jr. “Spicy Paris” Commercial Hits the Spot
Paris is Peeing Right Now
MarketingVox Interviews Jib Jab Founder
Nike Creates Spectacular Integration of Marketing and Technology
Cows Invading New York May 12 — Please! No Cowracter Blog
JibJab Wants to Make 10,000 People Stars
BMW Morphs Online Film Concept Into Comic Books by Top Artists
Warner Brothers Give Paris Hilton (Blecch!) a Podcast to Promote New Movie
Crackers and Other Online Gates Parodies Turn Viral
Artificial Life’s Virtual Girlfriend Will Be, umm, Available Soon on 3G Phones
B.L. Ochman Named Editor of Whatsnextenmesh, a Parallel Universe Blog
Burger King’s Very Strange 12-Minute Chicken Fight
Ikea Rolling Bedroom Promo Needs a Blog
Mazda Pulls Fake Blog. Was It a Response to Bloggers’ Criticism?
Mazda’s Fake Blog is a Dumb Assed Mistake
Wizmark Gets Two Clients Who Want Their Brand Name Peed On
Oprah Show Car Giveaway Proves Again That PR Trumps Advertising
Gap and Turner Broadcasting Feature Sarah Jessica Parker in Online Campaigns
Not So Fast! Corvette Pulls Dream Sequence Ad
National Orgasm Week Promoted By Ann Summers With Viral Video
Dreadful Press Release of the Week
Kids Get to Try Out Grownup Jobs at Wannado Park
Mysteriously, Marketing’s Missing for Marvel, Sony & Spite Your Face’s Spiderman Short
Hey Burger King — Give the Subservient Chicken Something to Do and Can Ugoff!
Burger King’s Ugoff Is Hungry. He Ain’t No Subservient Chicken.
Nearly 300 Clinton Books Selling on eBay
Danier Leather Refuses To Name Musician in Upcoming Commercial
Danier Leather To Break Very Cool TV Ad
Dems Mount Kick Bush Back to Crawford Flash Game
McDonald’s & Sony: Brilliant Music Deal, Dumb Spokesperson Choice
Swatch Bunnysutra Bunnies Going At It In Times Square
Wizmark: Making Peeing Fun
Metro, NYC’s Second Free Daily, Launches With Classic PR Stunts
Burger King’s Funky Chicken Is Cool But the Press Release Lays an Egg
Burger King Has Fun With Subservient Chicken Viral Campaign
Novels Are The Newest Frontier for Product Placements
Bob Dylan Is In Lady’s Underwear and Wine
What Would We Do Without Buttons?
Lying Dubya Doll Launched By FraudCo



 


 



 

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