Ad Age reports that, for the first time, marketers — from Proctor & Gamble Co., Hewlett-Packard and Ikea — will be among the 16 judges at this year’s Cannes Lions International Advertising Festival.
And maybe next year they will figure out that PR needs to be included in the marketing mix too.
Cannes Ad Festival Figures Out That Marketing Should Be in the Mix. Duh.
BL Ochman | March 23, 2004 | Permanent Link | Comments (0) | TrackBack (
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