I'm B.L. Ochman, and I've been helping Fortune 500 companies achieve spectacular results by strategically incorporating emerging media into their marketing mix since 1996.

I contribute to Ad Age Digital Next, Mashable, Business Week and others.

Follow me on Google+ and Twitter.

I am co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets.

Business Ethics Archives

Mashable Disses Google+, Facebook Jumps the Shark, Rodman Rants
A very personal response to Hyundai’s “Pipe Job” – the most disgusting car ad EVER
BurgerKing social media team caught napping as @Anonymous ?? hacks BK Twitter account
Dear Dog.com: Here are the top three reasons why forcing Facebook “Likes” is a bad – and prohibited – idea
Chase Community Giving Contest becomes poster child for what not to do in corporate philanthropy
Exclusive: Cheating accusations made in Chase Community Giving Contest. AGAIN.
Staples demonstrates how not to do customer relationship management
How – and why – to protect yourself from Google’s new privacy & search policies
Zappos to hacked customers: we’re here to help! Facebook to hacked customers: Screw you!
What’s Next Blog’s First Annual Pissoffy Awards
Ethics Crisis Blog is baaack! Confess your ethical transgressions *anonymously* (really) and we’ll vote on how bad you are
Dear Verizon & Time-Warner – social media’s got your numbers
Mark Zuckerberg: Why are you hiding? Entrepreneurs are already creating privacy solutions as Facebook’s Zuckerberg stays mum
Nestle’s, Greenpeace, and Facebook fans in (unnecessary) food fight
Marketing Personalization for fun and profit – a study in contrast
Artist John T Unger, Creator of Artisanal Firebowls, Sued in Federal Court by Imitator, Needs Help Raising Legal Defense Funds in Case With Far-Reaching Implications
Nike Denies Vick Endorsement – But Denial Rings Hollow
Forrester: Sponsored Conversation is Here to Stay. Get Over It
My Proposal – Bloggers Should Pay Readers per Post
Does Your Company Have a Social Media Participation Policy? IBM & Sun Do
AP vs Blogger BrouHaHa – New Realities for Old Media
Kellogg’s Responds to Food Police – Are They Caving or Helping?
Hyundai-Sponsored Comedy Central Site Removes Insensitive Homeless Joke
New Yorker Hoses Edelman in Article on Wal-Mart PR
Hey Splenda! You Missed Splenda-Sucks.com
South Korea Writing Robot Code of Ethics
NY Medical College Refuses to Send Me Official Statement on Live Dog Teaching Procedures
Microsoft Uses Wal-Mart Flog Defense in Wikigate
Windows Fanatics: Vista Wow! Does Not Start Now
Microsoft Laptopgate Continues
Now Microsoft Wants Their Laptops Back
Edelman Has New Ethics Scandal Brewing With Microsoft’s Blogger Bribe Campaign
Media Post: Edelman Urged To Overhaul Wal-Mart Flogs
Wal-Mart Edelman Fake Blog Story is Far From Over
Arrington and The Pitch From Hell
WOMMA: Better Late Than Never?
Richard Edelman Defends Wal-Mart Flogs
Edelman and Social Media – The Emperor Has No Clothes
Strike Two for Edelman PR as Their Second Fake Wal-mart Blog is Revealed
Intellectual Property Issues HeatingUp in Social Media and Virtual Reality
PRSA Bans All Media From Its Ethics Teleseminars
Under Fire, ABC TV Yanks Blog About Slanted 9/11 “Docudrama”
Fake MySpace Pages by Advertisers Are Totally Lame
The Quote Whore – More Honest Than Many Publicists
Leaks About Dell Battery Recall Forced Uncoordinated Anouncements
Wall St Journal: Exxon Mobil PR Firm Behind “Inconvenient Truth” YouTube Spoof
Cadbury Goes for Total Message Control in Product Recall
Business Blogs Need a Sense of Humor
PR News Social Responsibility Survey Has an Ethics Problem
Why Would Any Agency Want to Be Wal-Mart’s PR Firm?
Ethics Crisis Blog Nets Top Search Placement In Just a Week
My New Blog, Ethics Crisis, Launches Today
Dupont Requires Vendors to Follow WOMMA Code of Ethics
Anatomy of a Rumor Shows Why They Call Blogs NEW Media
PRSA Issue Pork-Barrel Press Release and Letter to FCC
Publicist Asks Rubel to Take Down Post. He Says No (Of Course)
Commerce Bank: Unethical Customer Policy, Liar, Liar, Pants on Fire!
Amanda Chapel: Fishing for Comments
Teenager Foils Google News With Fake Press Release
Wal-Mart: Desperately seeking ethics

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