By B.L. Ochman
Burger King seems to be having big fun with a viral marketing campaign for Subservient Chicken.
This shows that they’re serious about doing it your way, and also that their ad agency is seriously deranged. I love that in an agency. :>)
The site consists of a guy in a chicken suit, complete with garter belt, (???) who will do anything you tell it to, as long as it’s not x-rated. It’s got a repertoire of over 300 actions, including dance, summersault, skip, lay an egg, clean the room. But it won’t strip or masturbate.
UPDATE: Launched last Wednesday, the Subservient Chicken site racked up a million hits in the first 24 hours, and between 15 million and 20 million hits so far, according to Crispin Porter & Bogusky, the advertising agency responsible for the site, according to Wired, which takes the strange view that the site is a take-off on porn site cams. Jeez. I think it’s just good fun.
A list of things Subservient Chicken will and won’t do
Says Snopes, “Since “Have it your way” is a famous Burger King motto (and registered trademark) … it only makes sense for Burger King to offer “chicken the way you want it” as well.”
Thanks to adrants for the tip