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Beyond Social Media Show, Episode 65

B.L. Ochman cited two worst cases involving dogs, plus one instance of brands having fun Tweets about the iPhone6 “Bendgate.” And Audrey Hungerman did a live demo of the remarkable Twitter Analytics of StatSocial on episode 65 of THE BEYOND SOCIAL MEDIA SHOW

Worst Digital Cases

  • klm lost&found dog

    #FAIL: KLM Lost & Found Dog is a marketing FAKE

    In the video, the search dog can be seen reuniting passengers with missing items, training, snuggling with children and getting friendly with KLM staff.

    But a Reddit user named Moracin uncovered the fraud after translating an interview on a Dutch website given by KLM spokesperson Joost Ruempol.

    “…KLM has launched its new Lost & Found team today to help its passengers reunite with possessions they forgot in KLM airplanes at Schiphol [Amsterdam] airport. A real dog, such as seen in the promo film that KLM launched on Twitter today, is not a part of the Lost & Found team. ‘The dog is purely used to symbolize the active way in which the team will search for owners and unite them with their lost possessions.”…”So to illustrate that KLM goes above and beyond for their passengers, we decided to involve a search dog.” #FAIL

  • Best Digital Cases

    • Brands’Funny “Bendgate” Tweets

    Shiny New Stuff

      • StatSocial Twitter Analytics DEMO – remarkable data about Twitter followers

        The new Stat Social platform tracks Twitter profiles with data including interests, brand affinity, email, age, demographics and social footprint across 60 channels. You can use it to analyze your own following, or that of a competitor or client.

        StatSocial is a remarkable tool for content creators, marketers, PR people and media buyers. You can sign up for a free account and learn more about subscription plans at StatSocial.com

        Watch the video for an extensive demo of StatSocial’s ability help you optimize your content marketing, sponsored posts and contextual advertising with mega-precise targeting.

    Projects

    • Why You Need Google+ Hangouts in Your Digital Strategy – Oct 22, 3-4PM EDT, produced and hosted by B.L. Ochman, with special guests John Yembrick, Social Media Manager of NASA and Sona Patel, social media manager of The NY Times, with Ronnie Bincer, The Hangout Helper.

      Revise3 Trailer-PRSA

    BEYOND SOCIAL MEDIA HOSTS

    David Erickson
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    Twitter
    e-Strategy Blog
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    B.L. Ochman
    Google Plus
    Maximum-Plus Workshops for Google Plus Success
    Twitter
    What’s Next Blog
    YouTube