Advertisers including Paramount Pictures, The Wall Street Journal, and The Gap are successfully reaching niche audiences for a fraction of the cost of traditional advertising and a handful of bloggers are earning six-figure incomes from their blogs. Why aren’t more advertisers and bloggers getting together? Fear, ignorance and the knowledge that a lot of pioneers got shot.
Blogs Are a Good Buy for Advertisers
BL Ochman | October 25, 2004 | Permanent Link | Comments (1) | TrackBack (
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Categories: Ad targeting, Alternative Marketing, Best Practices, Blogging and Moblogging, Commentary, Marketing Strategy, Multi-Media Advertising
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http://theblogconsultancy.typepad.com/techpr/2004/10/pr_isnt_keeping.html
PR isn’t keeping up and I have proof!! I have started to notice an increase in people arriving here through having done a web search on, well, all manner of things from Gmail invites to BMW to PR in Europe.