Blog entrepreneur Nick Denton, founder of Gawker Media, has hit the really big time, and very soon, so will blog advertising. Mark my words, blog advertising prices are about to soar. And it’s about time that blog influence and value unite.
Denton’s Gawker Media has signed a deal with the Dutch company VNU Media to publish the geek gadget blog Gizmodo across Europe in six languages, with augmented local coverage in each country.
VNU, a leading global information and media company, with EUR 3.9 billion in 2003 sales, owns ACNielsen, Nielsen Media Research, Billboard, The Hollywood Reporter, Computing, Intermediair. Among many others. The company employs 36,000 people. Total revenues amount to EUR 3.9 billion in 2003. VNU is listed on the Euronext Amsterdam (ASE: VNU) stock exchange.
Besides Gizmodo, Gawker Media publishes over a dozen weblogs, including wonkette, the sexually charged blog of the political snark queen. VNU will provide its local presence and its network of bloggers, and Gawker will provides its daily content and its well-established brand.
Contributing writers on the European Gizmodo sites will be paid on a per-post basis and reportedly could make from 400 to 1,000 euros (US$475-US$1,200) a month, depending on how frequently they post. Denton is said to pay his bloggers about $1200 a month and require them to post a minimum of 10 times a day.
The new 1999 is so much fun.
blogging,
Nick+Denton,blog+advertising
Blog Publishing Hits the VERY Big Time With Denton/VNU Deal
BL Ochman | October 5, 2005 | Permanent Link | Comments (5) | TrackBack (
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Blog publishing hits the big time : Gawker-Denton/VNU Deal
B.L. Ochman reports blog publishing has hit the very big time with Denton’s Gawker Media signing a deal with the Dutch company VNU Media to publish the geek gadget blog Gizmodo across Europe in six languages, with augmented local coverage…
big news in blogland:
1. AOL buys Weblogs Inc. Congrats to Jason Calacanis. 2. VNU, the Dutch Media conglomerate, has done a deal with Gawker Media. Congrats to Nick Denton. 3. Wow….
don’t forget that VNU was also the buyer of Denton’s previous venture, Moreover.
big moves in the blogosphere
AOL buys weblogs inc paidcontent Gawker has teamed up with VNU media to bring their Blogs to Europe. whatsnextblog Gizmodo will be available in seven languages gizmodo The fun has only begun, blogs will continue to grow in importance and…
$6 a post?
B.L. Ochman’s weblog – Internet and corporate blogging strategy, and online marketing trends, with news and commentary:…