This episode: Beyond Social Media Show co-hosts David Erickson and B.L. Ochman cover the best and worst in online communications this week, including The Internet of Jerks; eBay’s mis-handled data breach; Hero Cat’s commercialization; outstanding local business marketing and great new apps and stats.
Worst Digital Cases
- Internet of Jerks: Googler Scott Jensen aka #iamgoogle
- McDonald’s scary new Happy Meal “ambassador” spurs Twitter storm
- eBay’s underwhelming response to data breach
- Joke’s on former NBA player Ron Harper
Best Digital Cases
- Hero Cat’s YouTube fame nets baseball pitch & yoga pants
- AMC Debuts “Halt & Catch Fire” on Tumblr
- Lance Armstrong finds his sense of humor
- St Paul MN auto repair shop’s great small business marketing
- Pantene’s Curly Hair Coup
Shiny New Stuff
- Similarweb.com analyzes any website
- Kunerango.com lets you create your own online school
- Nielsen’s Twitter TV Ratings Now Identify The Age And Gender Of Those Tweeting About TV (Or Just Lurking)
The Daily Numbers
(Research) Time spent online by device and content category
BEYOND SOCIAL MEDIA HOSTS
David Erickson
Twitter
Twitter
e-Strategy Blog
e-Strategy Trends
YouTube
B.L. Ochman
Google Plus
Maximum-Plus Workshops for Google Plus Success
Twitter
What’s Next Blog
YouTube