I'm B.L. Ochman, and I've been helping Fortune 500 companies achieve spectacular results by strategically incorporating emerging media into their marketing mix since 1996.

I contribute to Ad Age Digital Next, Mashable, Business Week and others.

Follow me on Google+ and Twitter.

I am co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets.

B.L. Ochman Archives

This may be the nicest thing anyone’s ever said about me :)
Fashion Brands Partner with Google for Shoppable GooglePlus Hangouts
Beyond Social Media Show #30: Sacco Sacked, Dogecoin Soars
Profiles of Polymaths: Tod Emko – computer programmer, biodiversity activist, foundation founder, cartoonist and author
Remembering Dr. Howard Boone Jacobson
Uh Oh Spaghettios, Anchorman2 PR, Cat Academy – Beyond Social Media Show 28
Top Three reasons GooglePlus should not be compared to Facebook
Book a GooglePlus Helpout with me, B.L. Ochman, Google+ Wiz
Beyond Social Media Show # 26 – Twerking Turkeys, Epic Splits, YouTube Shutdown
Let’s wish wonderful Alice Herz-Sommers a happy 110th birthday TODAY, Nov 26
Ready to learn the best ways to use GooglePlus? I’ll teach you!
Beyond Social Media Show # 24: Home Depot’s racist Tweet, Dolphins’ Bully, YouTube policy backlash
Degage Ministries: creating a market for something to believe in
Dell Smells: Dell Finally Agrees to Fix Laptops That Smell Like Cat Pee
Martha Stewart’s Big Blogger Blunder; Tide’s Scary Vines; apps and stats you need – Beyond Social Media Show
Dear PR People: Please take this quiz before you send out another press release or email pitch
Dear Google: You played your new terms of service announcement all wrong
Fox News Brand Jacking; Google’s New Privacy Policy & Hummingbird Update – Beyond Social Media Show
Alice Herz-Sommer, 109 – world’s oldest Holocaust survivor – a beautiful inspiration & subject of new documentary
Join us Tues, Oct 1 at 2 PM EST for 1/2 hour live Google+ Hangout on Air with The Beyond Social Media Show
Beyond Social Media: Apps & shiny new objects you can use
Beyond Social Media: Exploding yogurt, rude bottle caps, Google+ Helpouts & lots more
Beyond Social Media Show: social media triumphs & failures + apps & stats you need
9/11, a dozen years later, memory lost
Beyond Social Media: Guinness Wheelchair Basketball and thanks to Matt Cortellesi
Beyond Social Media – This will never be ok!
How to optimize your GooglePlus profile – and why you must
Learn how to set up your Google+ profile for maximum impact in a no-charge 15-minute demo Sept 4 at 12:30 PM EST
Former McDonald’s President begins Lyfe Kitchens sustainable fast food chain
Beyond Social Media Show: Blecch! Israeli Newspaper says its new website is better than sex
Astra Bottle Theater: having fun cleaning up Hamburg’s red light district
Climate Name Change: a brilliant way to deal with people who ignore science and a sense of humor about a serious issue
Beyond Social Media Show: Worst QR Codes Ever; Google+ Helpouts Coming; Weiner weiners; stats you need, tools you can use
While brands & gurus whine, White House holds Google+ Geek Week Hangout
Google is opening a free New York City YouTube Space for video production
New Cali CowChat mobile app gives you a talking Cowvatar who can tap dance (& more!)
Menstruation goes viral with Hello Flo tampon subscription service’s hilarious video
Dear Google: You are doing a terrible job of explaining Google Plus
Beyond Social Media: Password Pills Make Your Whole Body the Password
Bank of America’s Epic Twitter #FAIL
Free Databoard from Google lets you make infographics from research reports
Top three reasons you can’t ignore GooglePlus for another minute!
Beyond Social Media Show Episode 3 – Daredevils, Strange Protests, Shiny Objects You Can Use & Lots More
Beyond Social Media Google Hangout, Episode 2: Aliens, Despots, TicTacs & Shiny New Stuff
Lone Signal lets you send a text message to space to try to reach extraterrestrials
Hallelulah! Offline Glass Prevents Cellphone Use in Bars & Restaurants
Google’s Project Loon: Balloon-Powered Internet for Everyone, Everywhere
Why Google Plus rocks – and why we’ve switched Beyond Social Media Show from BlogTalk Radio to Google+ Hangouts on Air
Beyond Social Media Show’s Google Plus Hangout, Episode One
Brilliant “Better Futures: a stock for social change” updates iconic 40 year-old PSA
Adobe Creative Days Creates Real-Time Photoshop Bus Stop
Contribute to fight Alzheimer’s: you might win a trip to London and lunch with Samuel L Jackson
Wearable Tech Devices, Mobile Payments & Drones: Mary Meeker’s 2013 Internet Trends Report
Zach Sobiech’s “My Last Days” – Stop what you’re doing and watch this. Really.
Nutella goes nuts – sends Cease & Desist to its biggest fan
Beyond Social Media: CNN Forgets the Facts (again), Nutella Goes Nuts, and More
Sport of Endorsement Bombing gains traction on LinkedIn
Amy’s Baking Company: the most epic social media fail EVER
#Deadgiveaway Not Funny, Space Rock, EPIC Social Media FAIL – Call Beyond Social Media podcast tonight, 9:30 EDT
The coolest music video ever: Canadian astronaut Cmdr. Chris Hadfield on board the International Space Station
Join My Webinar: “Why Google+ Matters to Your Business & How to Use it Wisely” – May 9, 4 PM EDT
A brilliant promotion for a new book about how the Internet is frying our brains
Beyond Social Media Podcast, May 7 – Pissed Consumers, Gov Christie goes splat, Tide raises spirits
Best new apps for business and fun: Go Comics, Making Photos Talk and a Vine Update
Beyond Social Media Podcast – Is Hyundai Lying? Coca Cola’s Young Love, Gay on Twitter & Speaking Photos
What Google’s race to perfect the semantic web means to brands (and you)
A very personal response to Hyundai’s “Pipe Job” – the most disgusting car ad EVER
Beyond Social Media Podcast: Ship Your Pants, AP Twitter Hack, & Vibrating Underwear
Kmart’s double entendre “Ship My Pants” ad goes viral, but also offends
Durex Fundawear Lets You Reach Out and (Really) Touch Someone
Social Media lessons for brands in Boston tragedy aftermath
Daan Roosegaarde: making suits that become transparent when bankers tell lies
Beyond Social Media Show: Macy’s $1,453 Typo, Punch Pizza Pix, & HP Photoball
New Social Media Image Maker lets you resize & retouch images for all platforms
Technorati 2013 Digital Influence Report: Is Blogging Dead? Hell No!
QR Codes are history. Paper’s gone digital!
Book Review: Complete Beginner’s Guide to Building a Website or Blog with WordPress
Existential, angst-ridden cat, Henri, le Chat Noir, commissioned by Friskies
BurgerKing social media team caught napping as @Anonymous ?? hacks BK Twitter account
How Beyonce’s publicist made a not so bad situation worse
What you give Facebook and its advertisers when you enter a contest
Oreo’s Superbowl win proves – clearly and sweetly – that money really can’t buy love
Brilliant! Facebook app lets you find someone to blame for giving you the flu
Twitter bios show exponential increase – to 181,000 – in self-proclaimed social media gurus
BL Ochman Word Cloud: a visual representation of my career in digital strategy and emerging media marketing
Happy New Year – Wishing You a Lucky 2013
NJ Gov. Chris Christie (Republican) Calls House Republicans’ Denial of Sandy Aid “Disgusting”
It’s time for brands to abandon the easily pranked “Tell us why you love us” contest
Social media tools and tech toys you can use
“Beyond Social Media,” tonight, 9:30 PM EST on Blog Talk Radio
Lego: a company that doesn’t have to force customers to Like them on Facebook
Instant gratification comes to online shoppers with Q1 launch of Shutl service promising immediate delivery
“Beyond Social Media” on Blog Talk Radio Tonight, 9:30 P.M. EST
Top brands are targeting DailyBreak’s 10 million young adult members with high-yield social contests
Dear Dog.com: Here are the top three reasons why forcing Facebook “Likes” is a bad – and prohibited – idea
Beyond Social Media: Six don’t-miss marketing resources, cool tools and fun toys
The Onion Lampoons Social Media Gurus
“Dumb Ways to Die” Train Safety Tips Video Goes Viral. Go Figure!
“Beyond Social Media” tonight, 9:30 pm EST
Can a campy Bigfoot relative sell Cousins Subs? Stay tuned!
Ben & Jerry’s Launches Brilliant LoMo #CaptureEuphoria Campaign on Instagram
How Hurricane Sandy Gave Me a New Respect for Garbage
How viral video helped sell 2.5 million Orabrush tongue cleaners and crowdsource funds for the new Orapup dog breath cure
Viral video spoof that’s not so far from reality
Political protests go viral in Amazon product reviews. How should brands respond?
Coke’s Happiness Campaign continues to surprise and delight. So why force Facebook “Likes”?
Chase Community Giving Contest becomes poster child for what not to do in corporate philanthropy
Nothing Else Matters if Your Customer Service Sucks
Exclusive: Cheating accusations made in Chase Community Giving Contest. AGAIN.
Delusional Marketing: “we got 70 million page visits for $0 cost”
9/11 is back. Dammit.
Study of top 100 e-commerce checkouts shows 82% have usability issues
The speech I wish we’d hear at the Democratic convention
‘BIC for Her’ pen is lambasted as hundreds of women hijack Amazon reviews
RomneyRyan.com spoofs Romney’s tax returns with fake site by 26 year-old New Yorker
Does any big chain have the balls to take a stand against the outrageous cost of replacement ink for printers?
Staples demonstrates how not to do customer relationship management
Petco, Nature’s Variety, Diamond Pet Food Recalls Are Hidden. WHY?
Bovomaniancs Rejoice! The talking California dairy cows are back
Look Ma! No Lawyers! Charmin demonstrates the value of a sense of humor in social media
Job seekers are turning to clever, sometimes wacky tactics. Do they work?
Top 7 reasons Twitter should hire B.L. Ochman
Social media still suffers from Slide 29 syndrome
Why advertisers should put their money on Twitter
Dear PR People: Please take this quiz before you send out another press release or email pitch
Dear GM: Don’t Blame Facebook for your social media problems
TEDx East 2012 – a mind-stretching experience
How Blogging Changed My Life for the Better
Why You Can’t Make Marketing Go Viral, Redux
Terra marketing goes to the dogs as owners swap poop for wifi
WiseStamp lets you add your social content to your emails in real time. We’ve come a long way, baby.
Nancy Schwartzman: a force for social change, and, hopefully, an inspiration for brands
Top three reasons why social media is still a tough sell
Yay! Room 214 issues a social media trends report that’s more than a thinly veiled sales pitch
Playing Catch-up with Pepsi, Coca-Cola Unveils Social Media Strategy Thru 2020
A cure for boring marketing and white paper detritus
McDonald’s, NYPD Punked by YES Men “Three Strikes, You’re In” Spoof Campaign
March is DVT Awareness Month – Please Read This Post
Dear PR Peeps: please read this *really great* PR pitch! (And what he was pitching)
Three much better ways to spend money than Super Bowl ads
Social Media Gurus in 2062
How – and why – to protect yourself from Google’s new privacy & search policies
Zappos to hacked customers: we’re here to help! Facebook to hacked customers: Screw you!
Facebook silent as my account and 45,000 others are hacked. 600,000 Facebook logins are compromised daily. What to do if your Facebook account is hacked.
What’s Next Blog’s First Annual Pissoffy Awards
Happy New Year!
Newt Gingrich punked by ignorance as www.newtgingrich.com becomes a joke – and I bought two more good ones!
Nine very good tools for monitoring your brand in social media
Delusional PR Pitch: “we got 70 million page visits for $0 cost”. Time, money, and The Picasso Principle
Occupy Wall St: citizen journalists and buggy whips
A new and better way to measure Twitter influence
No, QR Codes are not dead. But some of the stupid ways they’re used should be killed.
A little rant about social media ethics, inspired by Robert Scoble
9/11/11: The kindness of friends and strangers helped me heal. Thank you!
What brands can learn from Airbnb’s reputation management disaster
Want more Twitter followers? A Google+ invite? More Facebook Likes? They’re all for sale on eBay.
Uh Oh! Facebook blew it again on privacy. So what!
Down Sparky! Self-proclaimed Google+ experts already multiplying like rabbits
Google’s missing link: customer service. It has none.
Gone fishing
Don’t call us! 47 of the Fortune 50 have no phone number on their homepage
Top 8 ways to stop pissing off (and losing) your customers
50% off Likeable U Conference for What’s Next Readers
Why I’m cancelling my NY Times subscription
Hire me :>) I’m looking for a great new job!
Six lessons companies can learn from customer service hell
How I got hooked on the marketing power of the Internet in 1996
What’s Next Blog Study (Part 2): Many of the Fortune 50 face potential reputation issues on Facebook Community Pages (and you might also)
Disturbing trend: big brands pimping Facebook “Likes”
A Collaborative Campaign & Contest from Stonyfield & Coca-Cola’s Honest Tea has a missing link — to reality
Ethics Crisis Blog is baaack! Confess your ethical transgressions *anonymously* (really) and we’ll vote on how bad you are
What’s Next Blog study: Why are 56% of the Fortune 50 still hiding their social media presence?
Recent Big Brand Social Media Kerfuffles: BFD
My one-minute interview with three Facebook reps: will Facebook replace company websites?
Review: Evil Plans by Hugh MacLeod – Buy this Book!
Howard Rheingold on how to keep Mark Zuckerberg from eating your brains
My Social Media Week Presentation on Online Reputation Management
Mary Meeker: Top 10 Mobile Internet Trends for 2011
How to have a totally freaking amazing corporate blog
Yowsa! Student Jonathan Bray gets a grade of 100% on his paper based on my article, “In Defense of Social Media”
The end of editorial judgement at the NY Observer?
Taco Bell tells us where the beef is – does it make you hungry for Taco Bell?
In Defense of Social Media: it’s not dead, or dying
11 important social media and web monitoring tools marketers should know
B.L. Ochman’s 2011 Online Marketing Predictions: Semantic Web, Mobile Gurus, and the end of corporate webites
Yahoo! closing (?) Delicious. How to save your bookmarks. Do it now!
B.L. Ochman’s 12 Tenets of Social Media Marketing, Redux
Fortune 50 Mobile Communications: they’ve got it, but they don’t flaunt it
Social CRM, Part 2 – MediaTemple’s Heroic Measures for a Damsel in Distress
Social CRM – Thank you Ben & Jerry’s: a brand that’s social, for real, (and MediaTemple, for trying)
Facebook Community Pages: corporate reputation nightmares waiting to happen? Claim yours now!
How to make sure your corporate blog has readers
Facebook COO Sandberg, June 2010: “Email is probably going away”
Dr. Jan Gurley’s YouTube video: a simple solution to help cholera victims in Haiti – pass it on please
With Olbermann suspension, journalistic objectivity, always an illusion, bites the dust
Joy goes viral with Alice Herz-Sommer, 107 on Nov. 26th – world’s oldest Holocaust survivor
Some elegant and cheap social media tools you’ll love
How some social media icons drink from the media firehose without drowning
Your skills aren’t up to date. You could soon be asking “Would you like fries with that?
9/11 2010: Reflections, 9 years after a day in hell
New report on “The State of Mobile Communications” says be mobile or be dust
How to have a totally freaking amazing corporate blog
Target’s Checkered Past – and Present – in Social Media
Old Spice: a brilliant tactic whose strategy (and scent) reeks
New Media Marketing: Why Small Boutique Agencies Still Trump Big Ad Agencies
Dispelling Four Top Corporate Myths About Social Media
B.L. Ochman’s Internet Writing Manifesto
Why you can’t make marketing go viral
BP: This is your image – forever. You can’t spin it.
Self-proclaimed social media guru count growth slows: new titles emerge
Players in Dr Pepper Facebook status takeover game give up lots more than privacy
What’s Next Blog Comment Policy
7 reasons social media won’t work for your company
Dear Zuck: Turnaround is fair play. How do you like it?
Beyond the 3D Internet – a look at what’s next in Interaction
The Stealth Interview (the one that didn’t happen)
Mark Zuckerberg: Why are you hiding? Entrepreneurs are already creating privacy solutions as Facebook’s Zuckerberg stays mum
Facebook Privacy Changes – Opportunity or Threat for Brands?
Some Social Media Search Tools I Like: I’ll show you mine if you show me yours.
Promoted Tweets: a wake-up call for Madison Ave (and everyone else too)
Why Most of Fortune 10 Still Hiding Social Media Involvement from their homepages
Nestle’s, Greenpeace, and Facebook fans in (unnecessary) food fight
Dear Delta Airlines: Nothing Else Matters if Your Customer Service Sucks
Chris Brogan (and I) rail against the 24-hour clock
Why ‘good enough’ isn’t
Hey Old Spice and Time Warner! You were the laughing stock of social media week new york
Toyota: Way too little, way too late & what they should have done
#socialmedia Tweet Chat #45 – The fear factor: Shift Happens
2010 Social Media Week NYC: My Schedule & Recommended Events
I’m baaaack! and why I’ve been so quiet lately
Linchpin: BL Ochman Interviews Seth Godin about how to be indispensable
Votes are in: my new title is Managing Director of Emerging Media for Proof Digital Media
Six Reasons Big Companies Aren’t Creative & Six Ways to Foster Creativity
I’m joining Proof Digital Media as a Managing Director and Crowd-sourcing my title
Trendsspotting Report: 2010 Online Marketing Influencers: Trend Predictions in 140 characters
Social media: “just modern tools to do something very basic”
Self-Proclaimed Social Media Gurus on Twitter Multiplying Like Rabbits
NEW Report! Straight Talk About Social Media: a no-nonsense guide for corporations By B.L. Ochman
B.L. Ochman’s 2010 Online Marketing Predictions: Blog ads, mobile, & solopreneurs
Retailers Competing on Price: a zero sum game played in an echo chamber
Starbucks and Kelloggs: Two silly strategies
The only two questions you need to ask your prospective social media agency
Marketing Personalization for fun and profit – a study in contrast
Recap of PMA 2011 Fast Forward Conference & Ultralight Startups Entrepreneurs Forum: a study in contrasts, pizza & pickles, & my longest post ever
Seven Reasons Your Company Should Be Blogging
It’s Time to Banish (99%) of Micro-sites
The Nicholas Brothers in Stormy Weather and Health Care Reform
Three Top Reasons Why Social Media is Still a Tough Sell
10 Things Social Media Can’t Do
Top Five Reasons Why Free is a Good Business Model & How We Plan to Use it to Retire Before We’re 90
Top 13 Guidelines for Commenting on Blog Posts
Study: Dear Ad Agencies: If the creative sucks, nothing else matters
Augmented Reality Meets Social Media at Meijer Halloween Site. Will it Blend?
B.L. Ochman’s Blogger Outreach Manifesto
Nike Denies Vick Endorsement – But Denial Rings Hollow
Three Top Ways to Damage Your Brand With Social Media
The Top Six Reasons Companies are Still Scared of Social Media
Home Depot 1999: Forbids Suppliers to Sell Online; 2009: Tweeting For Customer Service
9/11: memory and miracle
People of Walmart – a runaway hit Wal-mart can’t (& shouldn’t) stop
How to prevent cheating in your online contests so you don’t get bitten like the Cutest Dog Competition
Why You Should Stop Sleeping With Your Laptop
You Need to Hire Curt Hopkins or Help Him Get a Job
Dear Readers: Reading this could save your eyesight
Study: Companies Are Slow to Adopt Web 2.0 Technology, But Positive Change Often Results for Those Who Do
Screw you arthritis! Hands hurting? Try a Foot Pedal Mouse
A Tale of Two Contests Using Social Media – One Stinks, One’s Cute
AMC’s “Mad Men” Social Media Use Sure to Become Legendary. Will It Produce Eyeballs as Well as Buzz? Stay Tuned!
Debunking Five Myths About Blog Advertising
“Happy Joel” Levinson Makes a Living Winning Video Contests by Marketing His Entries Better Than Companies Market Their Contests
We’re on vacation. Here’s a mini-vacation for you. xo
A Social Media Reality Check from the C-Suite
Updated List of Social Media Gurus on Twitter: a Public Service for CMOs, from What’s Next Blog
PR People Please Take This Quiz Before Pitching Another Blogger
KISS: The Difference Between Strategy and Tactics – and Why It Matters
Global Shim Sham for Frankie Manning – You Just Can’t Stop the Lindy Hop
Top 10 Reasons Your Company Should Not Tweet
Starbucks Social Media Monitoring & Community Help It Survive Brand Attack
The Slightly Salacious, and Semi-Disgusting, Trend in Fast Food Advertising
Mars Candy Sends Women Seeking New ‘Fling’ to Porn Site. Ooops!
How to Pick Your Social Media Guru
Dancing at Frankie Manning’s Funeral – God Bless You Frankie, RIP
Frankie Manning 1914-2009 – “Dancing is Falling in Love”
Yet another reason to love NY – Bethesda Fountain, 8 a.m.
PR Pitch from Hell: The Dumbest PR Mistake Ever?
Lessons from the Amazon and Domino’s Social Media Firestorms
Seth Godin: Getting Serious About the Meeting Problem
What’s the best way to track your brand in social media? Tools to try
Adhocnium Social Media Hour Podcast, Strategy, Not Tactics
Weekly Social Media Hour Podcast Debuts, and I’m a Guest
E-Commerce Guide Features My Tips for Effective Corporate Use of Twitter
Forrester Report: Social Media Playtime Is Over
Marketers Need to KISS: Keep it strategic silly!
Etiquette 2.0
Forrester: Sponsored Conversation is Here to Stay. Get Over It
Stealing Online Content Stinks – So Don’t Do It
A New Media Haiku
Debunking Six Social Media Myths
Put Your Pet in the Obama Family Photo – Send It in an E-Card of the New White House Pet
BennyBix and I Will Be on Fox & Friends TV on Tues, Jan 13, 2009
How Companies Can Get Started in Social Media Marketing
B.L. Ochman’s 2009 Online Marketing Predictions: Mobile, Better Lighting, Subscriptions Rule
I’ve Joined the Un-Agency Adhocnium – Here’s Why
The Doghouse: A Marketing Video That’s Gone Viral and Why
Crowdsourcing: Everything Old is New Again, and Again
The Most Important Question to Ask a Reporter BEFORE the Interview
Why Big Companies Are So Scared of Social Media: Cornflakes
Social Media Storm Spreads as Motrin Ad Angers Moms
The Annual Death of Blogging is Baaaaaack!
My Social Media Secret
Japanese Video “Obama is Beautiful World!” Has Two Messages
A Little Pre-Halloween Madness in Chicago from Meijer
Fiskateers Case Study: How a Social Community Became a Veritable Sales Force
Let’s Ban the “About Us” Page on Websites
Nine Great Reasons Your Company Should Blog
What’s The Best Advice You Ever Got?
A Free Randy Newman Concert – Reason #10,000 to Love New York City
10 Reasons Your Company Shouldn’t Blog
Reflecting on 9/11: Seven Years Later
Study: Companies Say Social Media Has Transformative Results
Dear 3M and OfficeMax: What We Have Here is a Failure to Communicate
How to Market Obama Now: Play the Race Card
Guaranteed Stress Reliever
Gone to the Beach, See You September 2nd
A Love Song to New York City
Apple Silence on iPhone Issues Likely to Bite Its Ass
Business Week: Blogs are Opinion, Not Objective Reporting. Jeez!
B2B BtoB: Don’t Worry About the Numbers -I’m Misquoted in a Stealth Interview
Twitter for Marketing, Fun, and Profit
Vacation! See You August 8th 9th
The Gargoyle: Princess Bride Meets Garp and a Fake Social Media Campaign
NY Times to Women Bloggers: Shouldn’t You Be Home Baking Cookies?
I’m Contributing to AdAge DigitalNext Blog
The Formula for Successful Viral Campaigns. Not!
Typography? What’s That? Aesthetics? Who Cares? Graphic Designers? Who Needs Em!
Denny’s Contest Has No Entries. Dear Denny’s: We Won’t Work for Food.
Dear Republicans: Keep Doing What You’re Doing (heh!)
Why Are Retailers Still Confused About Shoppers Who Leave Their Sites?
Sadly, T Boone Pickens Use of Social Media Misses the Mark
Is Your Company Missing the Simplest Ways to Promote Your Website?
NY Times Just Can’t Bring Itself to Put CAAFlog Blogger Scoop in a Headline
Does Your Company Have a Social Media Participation Policy? IBM & Sun Do
New What’s Next Feature: Marketing Trendlets
New Karen Quinn Novel, Holly Would Go Immortalizes Me & Benny
Cleaning Bag Advertising – the Wrong Message
A LinkedIn Recommendation to Crow About
How to Spike Your Blog Traffic
Diva Marketing Asks: What Does Social Media Mean to You?
A Blog That’s Scary on So Many Levels, Heh
Still Got the Flu Bronchitis, No Blogging Today
Miho Kitajima’s Business Card is a Little Hairy
Yes, You Should Go to the Park Instead of Working Today :>)
This is the World’s Worst PR Pitch
New Balance – Customer Service As It Should Be!
A Brilliant Passover Video from Jewish Robot, and a Marketing Dilemma for Streit’s Matzo
Bloomberg/Gore is Still My Dream Team, and Hey, It Could Happen
Drinking From the Media Firehose – News is Right Now; the Rest is History
Old-School Pols Running the Campaigns Still Missing the Social Media Boat
Shopping for a Birthday Magic Trick – Abracadabra!
Oovoo and Other Video Call Sites Are Big Fun – Try Them!
Press Release Distribution Service Butts Heads With Bloggers
What Social Media Marketing is Not. Hint: It’s Not Voodoo
Why Social Media – And Andrés Bianciotto – Rock and Why PR Week & Adicio Still Suck
Subway v Quiznos – Nobody Wins in User Generated Content War
Can Social Media to Change the World? You Bet!
Why Blog Popularity Lists Are Meaningless
Crucial Social Media Marketing Eludes Presidential Candidates
Kara Swisher Goes Digital-Only – “Goodbye Dead Trees”
PR People Please Take This Quiz Before Sending Another Pitch or Press Release
B.L. Ochman’s 2008 Online Marketing Predictions: Mobile, Subscriptions, Collaboration Rule
Still Doubt the Blogosphere’s Influence on the Election? Listen to This ABC TV Coverage
Online Support of Bloomberg for President Heating Up
Philoctetes Center Roundtable: The Future of Technology
Blog Council Says Feedback Schmeedback
Doodling Around With Benny Bix Ochman Labradoodle and His Buds
Social Media is a Mystery in India, But Not for Long
Dear NBC – Your Ad on My Blog Stinks: Let’s Fix It
Web 2.0 Dead? Don’t Be Silly! It’s Just Starting
What Marketers Need to Know About Twitter
How Much Does a Social Media Marketing Campaign Cost?
Stormhoek’s Blue Monster Reserve for Microsoft Arrives on the Cluetrain
On 9/11, for the boys
How I Keep My Work At Home Life Organized, part 1
How to Pitch Me – and Other Bloggers – With PR
Reports of Blogging’s Death Are Greatly Exaggerated
Ad Age Launches Weekly Power 150 Blog Rankings
Stacks and Stacks Clutter Control Freak Blog Offers Clutter Hacks, Contests, and the Freak of the Week
My 2007 Marketing Predictions Were Half Right – Thinking About 2008
Kryptonite Lock: You’ve (Ever So Slowly) Come a Long Way Baby!
AdAge Will RunThe Power 150 Blog Listings Rankings
Do Social Networks Have Any Real Value?
I Can Has Chezeburger – A Lesson for Marketers
TechNewsWorld: How Bloggers Have Caused Major Change in News and Corporate CRM
John Edwards Leads the Pack in Blog Ad Spending
TechNewsWorld: The Top 10 News Stories Broken By Bloggers
Atlanta Constitution Interviews Me on How to Kvetch Effectively
Is No Comment The Right Response to User Created Campaign Videos?
Comparing the Nikon D80 to the Canon A-85
Why I Heart Twitter More Each Day
Wikipedia’s Not the Net Police
Is Twitter a Fad? Is George Bush Stupid?
Happy Birthday to Me – Not Working Today
Is Twitter a Fad? Like Blogging? Ha Ha!
B.L. Ochman & Company Launches Blog Advertising and Creative Agency
Fatblogging: Week Two
President Gore: Please Become a Fat Blogger
FatBlogging: I’m In
Me and Benny Are Both Sick Today
Blog Ads for Author Karen Quinn’s Contest Develop a Following
B.L. Ochman’s 12 Tenets of Social Media Marketing
10 Keys to Writing Blog Posts Other Bloggers Will Link To
Twitter: the Latest Addictive Social Media Tool
What’s Next Blog’s 2007 Marketing Trends Predictions
Swinging Away
How I Stay (Relatively) Sane
Go Get Elfed
“Hey B.L.: What Do You Actually Do?”
Media Post: Edelman Urged To Overhaul Wal-Mart Flogs
Late Afternoon, New York City
Happy 50th Wedding Anniversary to My Mom & Dad
Case Study: The First Up Your Budget Campaign in 2005, Created by B.L. Ochman
Video Contests: Can All These Dogs Hunt?
PSFK Interview with B.L. Ochman
The 9/11 Slip
Update: Leash Loonies Vs. NYC’s Voting Dog Owners
Food Talks
I’m Hosting an NYC Stormhoek Dinner for Non-Drinkers
Don’t Understand the Value of Blog Advertising? You Could Soon Be Asking “Would You Like Fries With That?”
Fresh Direct One-Click Recipes Make a Great Site Even Better
Dell’s Stock Plummets: Customer Service Cited. Where’s Michael Dell?
I’ve Got the Quoted Out of Context in Dead Tree Media Blues
Review: eMarketer $695 2006 Business of Blogging Report
Do We Have to Cut Dell and Ford Some Slack? Frankly, No
Ford Bold Moves Answers My Critique and Promises to Get Ballsy
Mentos Turns Coke/Mentos Geysers Into Video Contest
Ford’s “Bold Moves” Isn’t Perfect, But It’s a Great Advertorial
My Flickr Photos Are Updated
Cadbury Goes for Total Message Control in Product Recall
City Sued to End ALL Off-Leash Priviliges for Dogs
Dan Rather to Join Mark Cuban’s HD Net. Eat Your Heart Out CBS. You Blew It.
Technorati Providing Featured Posts and Conversations for Al Gore’s MySpace Movie Blog
SRF Global Translations’ Gives the Global Business Blogging Community a Little Gift
No More Gaping Void
eBay Exuberantly Joins Web 2.0 with Launch of Blogs and Wikis for Sellers
Nikon and Flickr Make Annoying “Branding” Deal
Business Blogs Need a Sense of Humor
Al Gore and MySpace Team Up to Promote Climate Change Documentary. Rock On Mr. President!
Widgets Are a Phenomenal Marketing Opportunity – Get With the Program
Leash Nazis, JPCA, Want Dogs to Lose Park Priviliges
Sacked Spy’s Blog Takes On British Intelligence Agency
Ethics Crisis Blog Nets Top Search Placement In Just a Week
Jeff Jarvis Misses The Boat in Ad Age Blog Ad Article
Red Herring’s Inflammatory Headline Belies The News
Lawsuit Against Blogger Lance Dutson Dropped: Don’t Mess With Bloggers!
Companies Need to Monitor Foreign Language Blogs — Or Else
My New Blog, Ethics Crisis, Launches Today
Why Are Companies Hiding Their Blogs?
Forrester Launches Marketing Blog, But Hides It
I’m Headed to Ad:Tech San Francisco
Top Google Results on “Chevy Tahoe” Net Negative Ads
Pelosi Site Yanks “Blogging 101″ Tips After Kingston (R-GA) Links to Them
GM’s New FYI Blog Promises Not to Shy Away From Controversy
Anatomy of a Rumor Shows Why They Call Blogs NEW Media
Ideas Mean Nothing. It’s Execution That Matters
White House Spokesman Scott McClellan Going to Work for His Mom’s Campaign for Texas Gov?
Can Bloggers Make Money? You Bet! But the Wall St. Journal Still Doesn’t Get It
Top Bloggers Essential Tools: Hugh Macleod of gapingvoid.com
Top Bloggers Essential Research Tools, Part 4
Guest Post: Graham Holliday, Journalist & Blogger, Shares His Top Blog Research Tools
Guest Post: Bob Cox, Media Bloggers Assoc President’s Top Blog Research Tools
Top Bloggers Share Their Favorite Research Tools
Pluck Syndicates Blog Content to Mainstream Media
$900 PQ Media Study: Podcast Advertising Will Outstrip Blog Ad Growth
Dear NY Times and Daily News: Stop Hiding Your Blogs
How to keep blogs from scaring the hell out of people
PRSA Issue Pork-Barrel Press Release and Letter to FCC
Sick of Pontificators? Join the Club
Publicist Asks Rubel to Take Down Post. He Says No (Of Course)
Marketers Are Not Having Enough Fun
Chevy Gets the Picture Not!
Vinyl Records Are Back. Everything Old is New Again
Won’t It Be Funny When Chevy Tahoe Sends Cease & Desist Letters to Bloggers!
Chevy Tahoe Contest Ads Prove That Message Control is an Illusion
What’s Next Blog: Reality Marketing and Chocolate
Free Heinekin Beer for Review
Top 10 Reasons Your Company Shouldn’t Blog
What’s Next Blog: Reality Marketing
MarketingProfs:Daily Fix Blog Kicks Off Tomorrow
How to Make Your Blog Stand Out
President Bush, in His Charming English-Challenged Style, Acknowledges Blogs as Communication Catalyst
Free Food Scores for KFC in Chicken Game
Winterfresh Gum Campaign: Funny, Weird and Pointless
First Sitcom About a Blogger Set for HBO
Six Apart Gets Tons of Money But For Now, We Have Hacks
Edelman Trust Report Finds Peer to Peer Profound
Blog Post to Press Release = Search Juice, But Bad News for Small Businesses
Free PR Web Service Not So Free
Major League Baseball’s Player Blog is a Winner
Teenager Foils Google News With Fake Press Release
Blogs in Marketing: Small, Smart Boutiques Trump Big Ad Agencies Every Time
Bloggers Are Not Reporters and Other Blog Bashing From Report on Excellence in Journalism
Wal-Mart: Desperately seeking ethics
Beware the Stealth Interview
What’s Next: The Design Train Manifesto, part 2
Jack Trout Says Advertising Trumps Word of Mouth
Fast Company Features WalMart Blog: No, It’s Not by WalMart
NY Times: Edelman in Sleazy Relationship with Right Wing Bloggers
Steve’s Outfit: Click Here to Sue
ABC TV Rejects KFC Ad as Subliminal, Cuts Off its Nose to Spite its Face. Doh!
What’s Next: The Design Train Manifesto
Two Surefire Ways to Brand Your Blog Content
Fayard Nicholas RIP. There’ll Be Tapping in Heaven Tonight
R.I.P. Sammy Ochman, Aug. 2, 1992 to Aug. 27, 2005
Interview: Hugh Macleod of GapingVoid, Poster Child for Unemployed Creative Types Seeking Blog Fame and Fortune

Join the mailing list



Straight Talk About Social Media

blog advertising



B.L.'s flickr photos
Find us on Google+