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Word of Mouth Archives

How to Make a Video Contest Succeed - or Suck
Two Sites That Terrify Marketers Are the Internet's Future - and Present
Cellphone Popcorn Video: Clever Murketing Hoax or a Bad Move?
What Constitutes News Now That Everyone Can Be a Reporter?
Old-School Pols Running the Campaigns Still Missing the Social Media Boat
Oovoo and Other Video Call Sites Are Big Fun - Try Them!
How Real People Shop Online Now - They Talk to Strangers
What Social Media Marketing is Not. Hint: It's Not Voodoo
Why Social Media - And Andrés Bianciotto - Rock and Why PR Week & Adicio Still Suck
Subway v Quiznos - Nobody Wins in User Generated Content War
Can Social Media to Change the World? You Bet!
Blog Council Says Feedback Schmeedback
Study: Social Networks Support WOM. Doh!
LOLCat's Feline Point of View on Election 2008
Let's Get the Online Community Together to Help Our Troops Until They Can Come Home
What Marketers Need to Know About Twitter
AT&T Kills 300-Page iPhone Bills in Response to Customer Outrage
North Shore Animal League's Online Marketing Campaign for Bradley the Lab is Top Breed
Do Social Networks Have Any Real Value?
I Can Has Chezeburger - A Lesson for Marketers
Will The iPhone Blend?
The Faithful Camp Out to Buy the First iPhones - Even Scoble!
Is No Comment The Right Response to User Created Campaign Videos?
Forget Parrots! Listen to These Talking Dogs
United Dog, Social Network for Dogs, Launches and Signs 2,000 Members in a Week
AmEx Members Project Raises the Bar in Social Media Marketing
Project Open Letter Gains Speed As 1,100+ Second Life Residents Request Fixes for Tech Issues
Hyundai-Sponsored Comedy Central Site Removes Insensitive Homeless Joke
Hey Splenda! You Missed Splenda-Sucks.com
Voting Brouhaha in Karen Quinn Contest Could Become Plot of Her Next Novel
Cheater Caught in Online Contest?
B.L. Ochman & Company Launches Blog Advertising and Creative Agency
President Gore: Please Become a Fat Blogger
Hugh Macleod Proves That Love Really Is All There Is
PSFK Trends & Insights Conference Set for March 6th in New York
Author Karen Quinn Offers Prizes To Those Who Spread the Word About Her Online Contest
Twitter: the Latest Addictive Social Media Tool
Now Microsoft Wants Their Laptops Back
iVillage Second Life Tour Descends Into Chaos
Will Social Bookmarking Be Overtaken by Power Users?
Media Post: Edelman Urged To Overhaul Wal-Mart Flogs
Record Turnout of Young Voters May Have Swung Election Results
Look Out Diet Coke and Mentos. Here Comes Co-Chicken
Hooray for Coke! Hooray for Consumer Generated Media!
Richard Edelman Defends Wal-Mart Flogs
Walk to Cure Lupus Supported with Not-for-Profit BzzAgent Campaign
Tell ABC Not to Air Its Untrue 9/11 Docudrama
Furor Over New Facebook Features is Ridiculous
"Where's Waldo" Meets Silicon Valley
What Right Wingers See When They Read The NY Times
Social Media Sites Make Creating Contests Simple and Cheap(er)
Leaks About Dell Battery Recall Forced Uncoordinated Anouncements
Social Media Saves Bandwidth
Mel Gibson DUI YouTube Mashups Abound: Do Studios Care?
I Miss Monica: Dean Friedman's Love Song to Lighter News
Mentos Turns Coke/Mentos Geysers Into Video Contest
Scores of Celebrities Join Troops Home Fast Hunger Strike to End Iraq War
Dutch World Cup Fans Forced to Watch in Their Underpants; Budweiser Blamed
Coke/Mentos Videos: An Important Lesson for Every Brand
Promo for Canadian College of English Rocks
Lawsuit Against Blogger Lance Dutson Dropped: Don't Mess With Bloggers!
Skypecasts to Phone Companies: Eat Our Dust
L2: No Pro-Chevy Tahoe Ad Went Viral
Chevy Gets the Picture Not!
Vinyl Records Are Back. Everything Old is New Again
Levi's Moonbathing Campaign: Another Agency That Doesn't Get It
Burger King Lets Message Control Go and Wins Big
Free Food Scores for KFC in Chicken Game
Joga Bonito, a Web 2.0 Social Networking Community from Google and Nike
Edelman Trust Report Finds Peer to Peer Profound
Major League Baseball's Player Blog is a Winner
Blogs in Marketing: Small, Smart Boutiques Trump Big Ad Agencies Every Time
BzzAgent's Blah Blog About Spending $13.8 Million in VC Cash
Jack Trout Says Advertising Trumps Word of Mouth
Fast Company Features WalMart Blog: No, It's Not by WalMart
NY Times: Edelman in Sleazy Relationship with Right Wing Bloggers
ABC TV Rejects KFC Ad as Subliminal, Cuts Off its Nose to Spite its Face. Doh!
Journalist Blogs His Pitch-to-Paycheck Process for New Media Age Feature On Up Your Budget Treasure Hunt
Jib Jab Joke Box Email Joke Repository in Invite-Only Beta
Onion Spoof on Word of Mouth Marketing Hits the Sore Spot
Blackshaw: Blogs More Popular in Google Than Sex
Yahoo! Acquires Del.icio.us Tagging Site
NY Times Writer Astounded That Blogs Work for Corporate Marketing
Info World: Bloggers Break Sony
IPAQ 2755 and Verizon - A Customer Dis-Service Story
Ad Tech NY: Create a Word of Mouth Campaign in Five Easy Steps

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About BL Ochman

Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations

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· How to Make a Video Contest Succeed - or Suck
· Two Sites That Terrify Marketers Are the Internet's Future - and Present
· Cellphone Popcorn Video: Clever Murketing Hoax or a Bad Move?
· What Constitutes News Now That Everyone Can Be a Reporter?
· Old-School Pols Running the Campaigns Still Missing the Social Media Boat

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