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User Generated Content Archives

Top Five Reasons Why Free is a Good Business Model & How We Plan to Use it to Retire Before We're 90
Drew Carey Ups the Ante to $1 Million in Twitter Charity Auction. Take That Cancer! You Jerk!
Three Top Ways to Damage Your Brand With Social Media
E.P. Carrillo cigars seeks the long-elusive social media mashup business model
Yes Men Use Social Media to Help Them Pull Off Media Heist with "We're Screwed" Edition of NY Post
People of Walmart - a runaway hit Wal-mart can't (& shouldn't) stop
How to prevent cheating in your online contests so you don't get bitten like the Cutest Dog Competition
A Tale of Two Contests Using Social Media - One Stinks, One's Cute
AMC's "Mad Men" Social Media Use Sure to Become Legendary. Will It Produce Eyeballs as Well as Buzz? Stay Tuned!
"Happy Joel" Levinson Makes a Living Winning Video Contests by Marketing His Entries Better Than Companies Market Their Contests
Starbucks Social Media Monitoring & Community Help It Survive Brand Attack
Forrester: Sponsored Conversation is Here to Stay. Get Over It
Women Against Sarah Palin Live Webcast
Dear 3M and OfficeMax: What We Have Here is a Failure to Communicate
How to Make a Video Contest Succeed - or Suck
The Formula for Successful Viral Campaigns. Not!
Two Sites That Terrify Marketers Are the Internet's Future - and Present
A Blog That's Scary on So Many Levels, Heh
BusinessWeek Forays Into Social Media Signal Publishing's Future
Idaho Potato Video Contest Cooks Up Special Pitch to High School Students
Old-School Pols Running the Campaigns Still Missing the Social Media Boat
Why Social Media - And Andrés Bianciotto - Rock and Why PR Week & Adicio Still Suck
Can Social Media to Change the World? You Bet!
Social Media Marketing: Who's Full of Hot Air? Who's The Real Deal?
Google Seeks Video for Mashup on How Gmail Travels the Globe
McDonald's Comes a Long Way from Scary Clowns to (Unofficial) User-Generated Ads

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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