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Studies Archives

Study: Dear Ad Agencies: If the creative sucks, nothing else matters
Study: Companies Are Slow to Adopt Web 2.0 Technology, But Positive Change Often Results for Those Who Do
Globalization and the Internet Age: what does it all mean?
Study: Companies Say Social Media Has Transformative Results
Study: Social Networks Support WOM. Doh!
Study's Blinding Flash of the Obvious: Young People Prefer the Internet to TV
Study: US Singles Are the New Nuclear Family
Study: 82% of Americans Trust Social Media Before Corporate Sites
Jon Stewart: Enemy of Democracy? Not!
It's a Banner Day for Bogus Press Releases and Studies of the Obvious
PR Agency Websites Rated Among the Worst in the World
Study: Internet Strengthens Social Ties. But You Ain't Seen Nothin Yet!
Marketing to Teens? One in Five Have a Blog
How Many People Read Blogs? Who Knows!
Report: Search Results Hurt Companies -- Blogs Help Them Fight Back
Survey: PR Gaining Respect of Ad and Marketing Agencies
Review: eMarketer's $695, 15-Page, "Blogging for Business" Report
eMarketer Treats Bloggers as Press
Will New York Times Have the Balls to Take Major Steps to Enhance Credibility?
Study: Women Prefer Their Pets to Their Partners
Internet Has Big Impact on Words of the Year
Do More Women Blog Than Men? Probably Not
Journalists Like PR People and I'll Still Respect You in The Morning
The Folly of the Blog-Only News Diet
The Media Bloggers Respect
How Word Gets Around Online
Survey: Consumer Ad Resistance Reaches All-Time High -- PR Budgets Hurt
It's Official: text sex is as bad a betrayal as the real thing
Study Proves The Obvious: Bloggers Plagarize. But the Problem is a Lot Bigger Than That

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for WPP-owned Proof Integrated Communications, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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