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Social Media Marketing Archives

Virtual Worlds Conference - Lackluster Presentations, Meager Tsotchkes, Yet Fascinating
Groundswell – Buy it, Read It, Share It!
BusinessWeek:Social Media Will Change Your Business
Old-School Pols Running the Campaigns Still Missing the Social Media Boat
Oovoo and Other Video Call Sites Are Big Fun - Try Them!
Press Release Distribution Service Butts Heads With Bloggers
How Real People Shop Online Now - They Talk to Strangers
What Social Media Marketing is Not. Hint: It's Not Voodoo
Why Social Media - And Andrés Bianciotto - Rock and Why PR Week & Adicio Still Suck
Subway v Quiznos - Nobody Wins in User Generated Content War
Can Social Media to Change the World? You Bet!
McLovin's "Declare Yourself" Register to Vote Video Has 600,000 Views
Crucial Social Media Marketing Eludes Presidential Candidates
Paul Gillin: Social Media Marketing Campaigns Take Time to Bear Fruit
Blog Council Says Feedback Schmeedback
Social Media Marketing: Who's Full of Hot Air? Who's The Real Deal?
Social Media is a Mystery in India, But Not for Long
Study: Social Networks Support WOM. Doh!
Facebook Pushes Social Advertising as a Way to Reach "Fan-sumers"
Web 2.0 Dead? Don't Be Silly! It's Just Starting
Seth Godin: Time to Get Your Marketing in Sync with Reality
Love It or Hate It, Google's OpenSocial Signals the Mainstreaming of Social Networking
What Marketers Need to Know About Twitter
Lit Literacy Aims to Use Social Media to Raise $1 Million in 4 Weeks
Google Introduces Free Mobile 411 Service. Take That Verizon et al!
Stormhoek's Blue Monster Reserve for Microsoft Arrives on the Cluetrain
Ad Age Launches Weekly Power 150 Blog Rankings
My 2007 Marketing Predictions Were Half Right - Thinking About 2008
Second Life Bashing In Full Gear - But the Bashers Are Missing the Point
Taco Bell Contest for User Generated Ad is Sure to Bite Them
Businessweek Charts Social Media Participation by Age Group
Is No Comment The Right Response to User Created Campaign Videos?
My Favorite Minnesota Adds Social Media - and Potato Wrestling - to State's Tourism Site
What Kills a Social Media Campaign
Worldwide One Hour No Power Gains, Umm, Steam
In The Motherhood Webisodes Develop Robust Community
United Dog, Social Network for Dogs, Launches and Signs 2,000 Members in a Week
Hillary's YouTube Mashup is Brilliant, and So Is Bill for First Lady.com
AmEx Members Project Raises the Bar in Social Media Marketing
A Tale of Two Anti-Branding Campaigns - One Bites
Project Open Letter Gains Speed As 1,100+ Second Life Residents Request Fixes for Tech Issues
Hyundai-Sponsored Comedy Central Site Removes Insensitive Homeless Joke
Starbucks' Expedition for Change Launches With Gather.com Cross-Promotion
Botanicalls Let Your Plants Call You When They Need a Drink
Voting Brouhaha in Karen Quinn Contest Could Become Plot of Her Next Novel
Cheater Caught in Online Contest?
B.L. Ochman & Company Launches Blog Advertising and Creative Agency
Dell Takes a Step in the Right Direction With Dell Idea Storm
JetBlue CEO David Neeleman Uses YouTube to Promise Brighter Skies Ahead
Hugh Macleod Proves That Love Really Is All There Is
Social Media From Obama and Clinton: The Real Thing or Just Marketing Ploys?
PSFK Trends & Insights Conference Set for March 6th in New York
Blog Ads for Author Karen Quinn's Contest Develop a Following
Reasons Not to Bet on Second Life
B.L. Ochman's 12 Tenets of Social Media Marketing
Author Karen Quinn Offers Prizes To Those Who Spread the Word About Her Online Contest
Author Karen Quinn Launches Wife in the Fast Lane Online Contest
Big Brands in Second Life Attracting Few - If Any - Visitors
iVillage Second Life Tour Descends Into Chaos
Forget Press Releases - You Tube Videos Are the Way to Distribute News
Second Life Marketing Chief: Few Metaverse Brands Make Money
Two Ways to Learn More About Second Life
Go Get Elfed
"Hey B.L.: What Do You Actually Do?"
What Should MySpace et al Do To Keep Kids Safe From Predators?
Is It OK to Use Social Network to Sell Products?
Cisco's Human Network: Not Just Jargon
Second Life Produces Its First Millionaire
Holy Metaverse Batman! IBM Will Spend $100 Million on Virtual Reality
Kirkpatrick: Second Life is NOT Over-Hyped
Why Big Companies Are Bombing in Second Life
Bazooka Joe Contest Scores in Second Life
Resident Uproar Leads to Delay in Second Life Land Prices
Book Publishers Exploring Second Life
Richard Edelman Defends Wal-Mart Flogs
Chicken Noodle Soup Song, Discovered on YouTube, Nets Harlem Teens a $1.7 Million Record Contract
Prizes Getting Bigger and Better in Video Contests
Listen Up Recording Industry - MVine Records Shows You How to Use Social Media
Firefox 2.0 Release Generates Partying Worldwide
Crayon Launches Virtual Agency in Second Island
HarperCollins Collaborative Contest a Landmark Social Media Event
Intellectual Property Issues HeatingUp in Social Media and Virtual Reality
Real Life is the Latest Thing in Second Life
Where Is Online Going? Offline
Amanda Congdon's Back on Sponsored American Tour
IT Business Edge's Rip Van WInkle Moment
Video Contests: Can All These Dogs Hunt?
Why CEOs Shouldn't Fear Social Media
Tell ABC Not to Air Its Untrue 9/11 Docudrama
Furor Over New Facebook Features is Ridiculous
Skype Holds a Birthday Card Contest to Celebrate Their Third Anniversary
Oooooh! Go Listen to Johnnie Johnson's MySpace Page
Smokin' a Phattie's a New Social Networking Community for Barbequers
A Really Bad Idea: Marketwire To Distribute Press Releases to Social Media
Social Media Sites Make Creating Contests Simple and Cheap(er)
BusinessWeek: Digg Founder Made $60M. Digg Founder: No Way Jose
I'm Hosting an NYC Stormhoek Dinner for Non-Drinkers
Wall St Journal: Exxon Mobil PR Firm Behind "Inconvenient Truth" YouTube Spoof
Mel Gibson DUI YouTube Mashups Abound: Do Studios Care?
Blair Witch Co-Creator Uses Social Media to Do Online Casting Call for New Film
Forrester: Generation Y Lead Social Media, Online Banking Surge
Calacanis and Arrington in Rousing Argument Over Crowdsourcing
Ford Bold Moves Takes Bland Path
Why Pay Attention to Social Media? Because Companies Have No Choice
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About BL Ochman
BL Ochman
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations


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