B.L. Ochman's blog: Social Media Archives

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Social Media Archives

Hey Old Spice and Time Warner! You were the laughing stock of social media week new york
#socialmedia Tweet Chat #45 - The fear factor: Shift Happens
2010 Social Media Week NYC: My Schedule & Recommended Events
I'm joining Proof Digital Media as a Managing Director and Crowd-sourcing my title
Pepsi's Optimism Project Propels Them into a Group of Highly Evolved Brands
Trendsspotting Report: 2010 Online Marketing Influencers: Trend Predictions in 140 characters
Social media: "just modern tools to do something very basic"
Self-Proclaimed Social Media Gurus on Twitter Multiplying Like Rabbits
NEW Report! Straight Talk About Social Media: a no-nonsense guide for corporations By B.L. Ochman
B.L. Ochman's 2010 Online Marketing Predictions: Blog ads, mobile, & solopreneurs
The only two questions you need to ask your prospective social media agency
Marketing Personalization for fun and profit - a study in contrast
Recap of PMA 2011 Fast Forward Conference & Ultralight Startups Entrepreneurs Forum: a study in contrasts, pizza & pickles, & my longest post ever
Seven Reasons Your Company Should Be Blogging
Viral Video: Entire Hospital Staff Boogies in "Pink Glove Dance" to Raise Breast Cancer Awareness
Three Top Reasons Why Social Media is Still a Tough Sell
10 Things Social Media Can't Do
Top Five Reasons Why Free is a Good Business Model & How We Plan to Use it to Retire Before We're 90
Augmented Reality Meets Social Media at Meijer Halloween Site. Will it Blend?
Drew Carey Ups the Ante to $1 Million in Twitter Charity Auction. Take That Cancer! You Jerk!
B.L. Ochman's Blogger Outreach Manifesto
Nike Denies Vick Endorsement - But Denial Rings Hollow
Three Top Ways to Damage Your Brand With Social Media
The Top Six Reasons Companies are Still Scared of Social Media
Yes Men Use Social Media to Help Them Pull Off Media Heist with "We're Screwed" Edition of NY Post
People of Walmart - a runaway hit Wal-mart can't (& shouldn't) stop
How to prevent cheating in your online contests so you don't get bitten like the Cutest Dog Competition
From two great minds: a start-up wedding registry and a social media cake
Study: Companies Are Slow to Adopt Web 2.0 Technology, But Positive Change Often Results for Those Who Do
Dear Corporations: Nothing Else Matters if Your Customer Service Sucks
A Tale of Two Contests Using Social Media - One Stinks, One's Cute
AMC's "Mad Men" Social Media Use Sure to Become Legendary. Will It Produce Eyeballs as Well as Buzz? Stay Tuned!
A What's Next Blog Social Media Reality Check for CEOs, CFOs, and CMOs
Updated List of Social Media Gurus on Twitter: a Public Service for CMOs, from What's Next Blog
KISS: The Difference Between Strategy and Tactics - and Why It Matters
Top 10 Reasons Your Company Should Not Tweet
Starbucks Social Media Monitoring & Community Help It Survive Brand Attack
How to Pick Your Social Media Guru
Lessons from the Amazon and Domino's Social Media Firestorms
Amazon Silence in the Face of Social Media Firestorm Demonstrates - again - the Need to Monitor Your Brand 24/7
Top 10 Reasons Your Company Should Not Tweet
What's the best way to track your brand in social media? Tools to try
Weekly Social Media Hour Podcast Debuts, and I'm a Guest
ExecTweets: Business Model for Twitter?
E-Commerce Guide Features My Tips for Effective Corporate Use of Twitter
Marketers Need to KISS: Keep it strategic silly!
Etiquette 2.0
Jon Stewart Shakes a Fist at Twitter
Forrester: Sponsored Conversation is Here to Stay. Get Over It
Debunking Six Social Media Myths
Put Your Pet in the Obama Family Photo - Send It in an E-Card of the New White House Pet
The Doghouse: A Marketing Video That's Gone Viral and Why
Even in Social Media, Money Can't Buy You Love
Crowdsourcing: Everything Old is New Again, and Again
Twitterer Following Death of Mainstream Media
Why Big Companies Are So Scared of Social Media: Cornflakes
Social Media Storm Spreads as Motrin Ad Angers Moms
My Social Media Secret
Women Against Sarah Palin Live Webcast
Groundbreaking Twitter Vote Report to Tackle Election Day Voting Problems
What's The Best Advice You Ever Got?
Ben Walker: "You're No One If You're Not on Twitter" is an Online Hit
Dear 3M and OfficeMax: What We Have Here is a Failure to Communicate
Which Candidate is Winning Online? Hint: Not McCain
How to Market Obama Now: Play the Race Card
Hilarious, the New Hype Word of the Week?
Apple Silence on iPhone Issues Likely to Bite Its Ass
Gmail is Down - Twitter Beats Mainstream Media Again
Twitter for Marketing, Fun, and Profit
How to Make a Video Contest Succeed - or Suck
Social Media Goes to the Dogs
Dear Republicans: Keep Doing What You're Doing (heh!)
Sadly, T Boone Pickens Use of Social Media Misses the Mark
RocketON: A Virtual World That Travels With You on the Web
Does Your Company Have a Social Media Participation Policy? IBM & Sun Do
Two Sites That Terrify Marketers Are the Internet's Future - and Present
Cellphone Popcorn Video: Clever Murketing Hoax or a Bad Move?
Diva Marketing Asks: What Does Social Media Mean to You?
Twitter Gears Up for Marketing & Business Development
Twitter Downtime Response Demonstrates How Companies Need to Respond Now
A Blog That's Scary on So Many Levels, Heh
BusinessWeek Forays Into Social Media Signal Publishing's Future
Online Trend Demands: Say More With Less - Or Else
What Constitutes News Now That Everyone Can Be a Reporter?
Groundswell – Buy it, Read It, Share It!
The SEO Rapper Shows You How Internet Marketing
The Beauty, Secrets and Utility of Twitter for Business
Drinking From the Media Firehose - News is Right Now; the Rest is History
Top Bloggers Essential Research Tools - Mack Collier on How to Keep Ahead of the Information Tsunami
Old-School Pols Running the Campaigns Still Missing the Social Media Boat
Oovoo and Other Video Call Sites Are Big Fun - Try Them!
Press Release Distribution Service Butts Heads With Bloggers
How Real People Shop Online Now - They Talk to Strangers
What Social Media Marketing is Not. Hint: It's Not Voodoo
Why Social Media - And Andrés Bianciotto - Rock and Why PR Week & Adicio Still Suck
Can Social Media to Change the World? You Bet!
McLovin's "Declare Yourself" Register to Vote Video Has 600,000 Views
It's Frozen Pea Friday - Pls Contribute $ to Kick Cancer's Butt
Crucial Social Media Marketing Eludes Presidential Candidates
Philoctetes Center Roundtable: The Future of Technology
Blog Council Says Feedback Schmeedback
Social Media Marketing: Who's Full of Hot Air? Who's The Real Deal?
Social Media is a Mystery in India, But Not for Long
Study: Social Networks Support WOM. Doh!
LOLCat's Feline Point of View on Election 2008
Dear NBC - Your Ad on My Blog Stinks: Let's Fix It
Facebook Pushes Social Advertising as a Way to Reach "Fan-sumers"
Web 2.0 Dead? Don't Be Silly! It's Just Starting
Creating Community Sells Music for Red Grape Records
How to Write Kickass Twitter Posts
Let's Get the Online Community Together to Help Our Troops Until They Can Come Home
What Marketers Need to Know About Twitter
Lit Literacy Aims to Use Social Media to Raise $1 Million in 4 Weeks
Google Introduces Free Mobile 411 Service. Take That Verizon et al!
Latent Lava - Like a Hyperactive Subservient Chicken 4.0 - is Here to Fight Terrorism in a Very Cool Way, and You Can Be One of the Actors
It's Conversation, Not Friendship That Social Networks Are Changing
Slow Moving PR Department Could Cause Whole Foods More Harm
Newbie's Guide to Twitter
Would You "Friend" a Fake Frog on Facebook? Four in 10 Did
Reports of Blogging's Death Are Greatly Exaggerated
North Shore Animal League's Online Marketing Campaign for Bradley the Lab is Top Breed
Ad Age Launches Weekly Power 150 Blog Rankings
Will Social Media Dumb Down the Online Revolution?
My 2007 Marketing Predictions Were Half Right - Thinking About 2008
Second Life Bashing In Full Gear - But the Bashers Are Missing the Point
Do Social Networks Have Any Real Value?
I Can Has Chezeburger - A Lesson for Marketers
Taco Bell Contest for User Generated Ad is Sure to Bite Them
Live Earth Promoted With Twitter Community
Businessweek Charts Social Media Participation by Age Group
Is No Comment The Right Response to User Created Campaign Videos?
33 Social Networks - From Dog Lovers to People Who Like to Dress Paper Dolls Like Celebrities
In The Motherhood Webisodes Develop Robust Community
United Dog, Social Network for Dogs, Launches and Signs 2,000 Members in a Week
You Looked Better on MySpace
Here's Why Facebook Turned Down Yahoo's $1Billion Takeover Bid
Guy Kawasaki to Launch Twitter/Digg Hybrid "Truemors"
Readers' Top 100 Influencer List is Very Different From Time's Top 100
Project Open Letter Gains Speed As 1,100+ Second Life Residents Request Fixes for Tech Issues
Why I Heart Twitter More Each Day
Who Hearts Twitter?
Hyundai-Sponsored Comedy Central Site Removes Insensitive Homeless Joke
Adrants Launches Adgabber Social Network
Yet More Reasons Why Twitter Rocks
Starbucks' Expedition for Change Launches With Gather.com Cross-Promotion
Eric Kintz: Marketers Flopping in Second Life
YouTube Guru Channel Includes Legends in Their Own Minds, and Some Talent Too
Agester, a New Twist On Internet Dating, and Ageism
Voting Brouhaha in Karen Quinn Contest Could Become Plot of Her Next Novel
Is Twitter a Fad? Is George Bush Stupid?
Network2's Video Contest Gets New Media Wrong
Cheater Caught in Online Contest?
Wikipedia Says It Will Check Credendtials of Posters. But How? And Why?
B.L. Ochman & Company Launches Blog Advertising and Creative Agency
Karen Quinn: MySpace Founder "No Friend of Mine"
How to Save a Laptop From Liquid Damage
JetBlue CEO David Neeleman Uses YouTube to Promise Brighter Skies Ahead
Hugh Macleod Proves That Love Really Is All There Is
Social Media From Obama and Clinton: The Real Thing or Just Marketing Ploys?
Anna Nicole Smith Entry in Karen Quinn's Wife in the Fast Lane Contest Sparks Controversy
PSFK Trends & Insights Conference Set for March 6th in New York
An Entry From Astronaut Stalker in Karen Quinn Contest?
Blog Ads for Author Karen Quinn's Contest Develop a Following
Reasons Not to Bet on Second Life
B.L. Ochman's 12 Tenets of Social Media Marketing
Author Karen Quinn Offers Prizes To Those Who Spread the Word About Her Online Contest
Twitter Attracting Entertainment and Business
Author Karen Quinn Launches Wife in the Fast Lane Online Contest
Twitter: the Latest Addictive Social Media Tool
Daytipper Pays $3 Each for Peer-Rated Tips
Political Satire Alive and Well on YouTube
Wal-Mart Featured in Scores of YouTube Videos
Buns & Chou Chou Busted by YouTube and Oprah
Greenpeace Seeks Ideas for Saving the Whales
Share Your Look, or Copy Someone Else's
Big Brands in Second Life Attracting Few - If Any - Visitors
iVillage Second Life Tour Descends Into Chaos
Forget Press Releases - You Tube Videos Are the Way to Distribute News
Second Life Marketing Chief: Few Metaverse Brands Make Money
Two Ways to Learn More About Second Life
Go Get Elfed
Social Media Marches Onward - Put on Your Headphones If You're at Work
Quintura, a New Search Engine That Leaves the Big Guys in the Dust
Top 10 2006 Most Viewed YouTube Videos: Not Rocket Science
Will Social Bookmarking Be Overtaken by Power Users?
Is It OK to Use Social Network to Sell Products?
Cisco's Human Network: Not Just Jargon
Second Life Produces Its First Millionaire
How Long Til Second Life Sells to the Highest Bidder? My Bet is Three Weeks. What's Yours?
Holy Metaverse Batman! IBM Will Spend $100 Million on Virtual Reality
Kirkpatrick: Second Life is NOT Over-Hyped
Why Big Companies Are Bombing in Second Life
The First Blog Post? Dec. 1941
Bazooka Joe Contest Scores in Second Life
Resident Uproar Leads to Delay in Second Life Land Prices

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Contact: BL (at) whatsnextonline (dot) com
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About BL Ochman

B.L. Ochman, Managing Director of Emerging Media for Proof Intergrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.

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