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Reports Archives

NEW Report! Straight Talk About Social Media: a no-nonsense guide for corporations By B.L. Ochman
Study: Companies Are Slow to Adopt Web 2.0 Technology, But Positive Change Often Results for Those Who Do
Web is Women's Favorite Place to Shop
Study: US Singles Are the New Nuclear Family
Report: US is Worldwide King of Spam Email
State of the Blogosphere: Sheer Dedication Pays Off for Top Bloggers
Review: eMarketer $695 2006 Business of Blogging Report
Sifry Report: Blogosphere 60 % Times Bigger Than 3 Years Ago, Doubling Every 6 Months
$900 PQ Media Study: Podcast Advertising Will Outstrip Blog Ad Growth
Publicist Asks Rubel to Take Down Post. He Says No (Of Course)
Edelman Trust Report Finds Peer to Peer Profound
PR Agency Websites Rated Among the Worst in the World
Bloggers Are Not Reporters and Other Blog Bashing From Report on Excellence in Journalism
BBC: US Plans to "fight the net" Revealed
Study: Internet Strengthens Social Ties. But You Ain't Seen Nothin Yet!
Marketing to Teens? One in Five Have a Blog
All About Aggregators and RSS Search
Here's a Good PR Pitch for a Change!
Adrants Says Marketing Sherpa Doesn't Get RSS
Review: eMarketer's $695, 15-Page, "Blogging for Business" Report

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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