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PRESS RELEASES FROM HELL and How to Fix Them
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Popular Articles by BL:
· How to Write Killer Blog Posts and More Compelling Comments
· What Could Your Company Do With a Blog?
· Press Releases Are a Colossal Waste of Time
· How to Optimize Your Press Releases for Search (and Why You Should)
· Blogs Still Mystify: Ten Companies That Missed Great Blog Opportunities
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Reality Marketing Archives

BusinessWeek Forays Into Social Media Signal Publishing's Future
Groundswell – Buy it, Read It, Share It!
Press Release Distribution Service Butts Heads With Bloggers
Subway v Quiznos - Nobody Wins in User Generated Content War
Crucial Social Media Marketing Eludes Presidential Candidates
PR People Please Take This Quiz Before Sending Another Pitch or Press Release
Blog Council Says Feedback Schmeedback
Dear NBC - Your Ad on My Blog Stinks: Let's Fix It
What Marketers Need to Know About Twitter
Stormhoek's Blue Monster Reserve for Microsoft Arrives on the Cluetrain
My 2007 Marketing Predictions Were Half Right - Thinking About 2008
Kryptonite Lock: You've (Ever So Slowly) Come a Long Way Baby!
Is No Comment The Right Response to User Created Campaign Videos?
Hardvard Business Review: We Googled You
The Myth of Not Cultivating Bloggers
Hyundai-Sponsored Comedy Central Site Removes Insensitive Homeless Joke
Starbucks' Expedition for Change Launches With Gather.com Cross-Promotion
Voting Brouhaha in Karen Quinn Contest Could Become Plot of Her Next Novel
B.L. Ochman & Company Launches Blog Advertising and Creative Agency
Hugh Macleod Proves That Love Really Is All There Is
The Wall Street Journal Still Doesn't Get Blogging
Author Karen Quinn Offers Prizes To Those Who Spread the Word About Her Online Contest
Twitter: the Latest Addictive Social Media Tool
iVillage Second Life Tour Descends Into Chaos
Forget Press Releases - You Tube Videos Are the Way to Distribute News
Second Life Marketing Chief: Few Metaverse Brands Make Money
Two Ways to Learn More About Second Life
Go Get Elfed
"Hey B.L.: What Do You Actually Do?"
The Value of Canned Ham
Second Life Produces Its First Millionaire
Media Post: Edelman Urged To Overhaul Wal-Mart Flogs
Can Internet Talents Rescue TV Networks From Idiotic Reality Shows?
Resident Uproar Leads to Delay in Second Life Land Prices
Book Publishers Exploring Second Life
Richard Edelman Defends Wal-Mart Flogs
Throw Edelman Out of WOMMA!
Real Life is the Latest Thing in Second Life
Second Life Economy "Larger Than Some Countries"
Doing a Viral Campaign Right Ain't Cheap, or Easy
Video Contests: Can All These Dogs Hunt?
PSFK Interview with B.L. Ochman
Furor Over New Facebook Features is Ridiculous
BW podcast on personal brand-building ignores blogs - and podcasts
A Perfect Example of How Not To Do PR
Social Media Sites Make Creating Contests Simple and Cheap(er)
Temperature in Second Life: Hot, Hot Hot
Wall St Journal: Exxon Mobil PR Firm Behind "Inconvenient Truth" YouTube Spoof
Mel Gibson DUI YouTube Mashups Abound: Do Studios Care?
Fresh Direct One-Click Recipes Make a Great Site Even Better
Why Pay Attention to Social Media? Because Companies Have No Choice
Mark Green Enlists His 22 Year-Old Son to Produce YouTube Channel
Ford Bold Moves Answers My Critique and Promises to Get Ballsy
BBC to Launch Customer-Created Stations
Cadbury Goes for Total Message Control in Product Recall
Dan Rather to Join Mark Cuban's HD Net. Eat Your Heart Out CBS. You Blew It.
Dutch World Cup Fans Forced to Watch in Their Underpants; Budweiser Blamed
Promo for Canadian College of English Rocks
Ethics Crisis Blog Nets Top Search Placement In Just a Week
Companies Need to Monitor Foreign Language Blogs -- Or Else
My New Blog, Ethics Crisis, Launches Today
Yecch! Folger's Coffee Made From Sewer Water
Marketers Are Not Having Enough Fun
Chevy Gets the Picture Not!
Chevy Tahoe Contest Ads Prove That Message Control is an Illusion
What's Next Blog: Reality Marketing and Chocolate
What's Next: Marketing Reality
What's Next Blog: Reality Marketing
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About BL Ochman
BL Ochman
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations


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    · Groundswell – Buy it, Read It, Share It!
    · Press Release Distribution Service Butts Heads With Bloggers
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    · Crucial Social Media Marketing Eludes Presidential Candidates

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