Follow me on
Twitter

Services
Bio
Contact
What Works Now
NEW Expanded Edition
PRESS RELEASES FROM HELL and How to Fix Them
The Traditional Press Release Is Dead! The Made-for-the-Internet Release is News Now.
Buy this Report.
REALITY PR STRATEGY: Everything You Need to Know to Get Free (or Really Cheap) Publicity Now. Before you spend another dime on PR, Buy this Report.


Promotions Archives

How to Make a Video Contest Succeed - or Suck
Kleenex Brings Fake Therapist to Times Square for Tearjerker, Gets Hosed
Hugh Macleod Proves That Love Really Is All There Is
Is It OK to Use Social Network to Sell Products?
Nationwide's Life Comes at You Fast Puts Your Name, etc. in Lights.
Joga Bonito, a Web 2.0 Social Networking Community from Google and Nike
Winterfresh Gum Campaign: Funny, Weird and Pointless
ABC TV Rejects KFC Ad as Subliminal, Cuts Off its Nose to Spite its Face. Doh!
Nestle "Cows Are Coming" PR is So Lame
Nike Creates Spectacular Integration of Marketing and Technology
Hugh Macleod Issues Four Limited Edition Cartoon T-Shirts
B.L. Ochman Named Editor of Whatsnextenmesh, a Parallel Universe Blog
Artist Blogs One New Painting a Day
Mazda Pulls Fake Blog. Was It a Response to Bloggers' Criticism?
Yahoo! Local-Search Plans Bus Stop Kiosk in Grittiest Part of Times Square
Gawker Blows It On Style Segment
Oprah Show Car Giveaway Proves Again That PR Trumps Advertising
Gap and Turner Broadcasting Feature Sarah Jessica Parker in Online Campaigns
Nike Makes Tennis Boot Sneakers for Serena Williams
uClean Unrolls 'Toilet Paper for Life Sweepstakes'
Warner Brothers Records Makes Classic PR Mistakes Approaching MP3 Music Bloggers
National Orgasm Week Promoted By Ann Summers With Viral Video
Blogs Still Mystify: 10 Companies That Missed Blog Opportunities
Kellogg Serves Mercury Powered Spiderman Toy in Kids' Cereal
Hey Burger King -- Give the Subservient Chicken Something to Do and Can Ugoff!
Burger King's Ugoff Is Hungry. He Ain't No Subservient Chicken.
Marvel Recreates Spiderman for Indian Market
Democrats Sponsoring Make Your Own Ad Contest
Consumer rage over iPod mini e-tailer sites
Rowenta Sponsors Extreme Ironing Sport and Website
Ditties: Dumb Name, Smart Tampon Marketing
Playboy Seeks Home Depot "Hotties"
Hey Spiderman Marketers! Give Your Money to New York's Kids, The Yankees Don't Need It!
Metro, NYC's Second Free Daily, Launches With Classic PR Stunts
Dinah Shore, Snapple and Memory Worms
Burger King's Funky Chicken Is Cool But the Press Release Lays an Egg
PETA'S Multi-Media Cow Pope
Novels Are The Newest Frontier for Product Placements
Bob Dylan Is In Lady's Underwear and Wine
Woooo Hoooo! The Sexy Beast is Back
Website Offers $2500 Prize for Name of New Restaurant
NYC Hospitals in Bed With Advertisers
PETA Gives Birth to Baby PETA
Potato Chips, Candy Bars and Software Now Available in Vending Machines
DaimlerChrylser Xmas Stunt Makes the NY Times and Misses Multi-Media Opportunity
PETA: Santa Can't Come This Year

Search


Join the What's Next Blog mailing list
Email:

Contact: BL (at) whatsnextonline (dot) com
212.369.8312



blog advertising


About BL Ochman
BL Ochman
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations


Poll ID 0 does not exist.


top 25 marketing blog

B.L.'s flickr photos








    Categories
    Ad targeting
    Advertainment
    Advertisement
    Advertising Campaigns
    Alternative Marketing
    Awards
    B.L. Ochman
    Benny Bix
    Best Practices
    Blog Advertising
    Blog Bashing
    Blog ethics
    Blog Legal Issues
    Blog Post From Hell
    Blog Software
    Blogging and Moblogging
    Bloomberg for President
    Books
    Business Communications
    Business Ethics
    Buzz
    Case Studies
    Clueless ad agencies
    Commentary
    Conferences
    Corporate_Blogging
    Cross Media
    Customer Service Issues
    Dead Tree Journalism
    Design Train Manifesto
    Digital Journalism
    Don't Believe the Hype
    E-Commerce
    Email Marketing
    Entertainment
    Ethics Crisis
    Events
    Fatblogging
    Folksonomy
    Fun
    Global Business
    Heard on the street
    Hurricane Katrina
    Internet
    Internet PR
    Internet strategy
    Interviews
    Leaders
    Marketing Strategy
    Media Relations
    Memes
    Mike Bloomberg for President
    Multi-Media Advertising
    Must-Read Articles
    Needs a Blog
    New Products
    News
    Nikon D80 Blogger Program
    Nikon D80 Blogger Program
    Nonsense and Parodies
    Peer to peer
    Peer-to-peer
    People to Watch
    Pet Food News
    Podcasting
    Politics
    PR Cluelessness
    Press Release From Hell
    Product Placements
    Promotions
    Public Relations
    Publishing
    Reality Marketing
    Reports
    Resources
    RSS
    Satire
    Search Engine Marketing
    Second Life
    Shameless Self Promotion
    Social Media
    Social Media Marketing
    Studies
    Surveys
    Technology
    Thought Leaders
    Top Bloggers Essential Research Tools
    Trends
    Up and Comers
    Up Your Budget Treasure Hunt
    User Generated Content
    Venture Capital
    Video Contests
    Viral Marketing
    Virtual Marketing
    Vlogs
    Word of Mouth
    Worst Practices

    Powered by
    Movable Type 3.31