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Must-Read Articles Archives

E-Commerce Guide Features My Tips for Effective Corporate Use of Twitter
Debunking Six Social Media Myths
Social Media Goes to Court and Bites Users
Study: Companies Say Social Media Has Transformative Results
TechNewsWorld: The Top 10 News Stories Broken By Bloggers
B.L. Ochman's 12 Tenets of Social Media Marketing
Big Brands in Second Life Attracting Few - If Any - Visitors
PRSA Issue Pork-Barrel Press Release and Letter to FCC
Madeleine Albright: Good versus Evil Isn't a Strategy
What's Next: Include Your Brand Name in Every Post for RSS Feeds, Says MarketingSherpa
Sun-Sentinal: Blogs Are Big Business
Exclusive: Forbes Blog Story Screws Up Quotes, Big-Time
Blankenhorn: Seven Blog Business Models
What's Next Blog's Successful Bloggers Interviews: Steve Hall of Adrants on How to Pay the Mortgage Blogging
BusinessWeek Cover Story Lauds Blogs, Launches BusinessWeek Blog
Wall Street Journal Extols Virtues of Business Blogging
Peggy Noonan: Old Media Envy Freedom of Bloggers
How to Write Killer Blog Posts and More Compelling Comments
E-Commerce Times: Open Source Drupal.Org Could Be Fierce Competitor for Six Apart Blogging Platform
Ragan Report Rant Rips Bloggers
A Reporter's Dizzying Visit to the Blogosphere
Cheney's Blunder Drives Traffic to Soros' Anti-Bush Site
Chinese Falun Gong Followers Stage Harrowing Demonstration at NY City Hall
Wall St. Journal: Blogs Fulfill Internet's Promise of a Voice for All
Shameless Self Promotion
Blogs Still Mystify: 10 Companies That Missed Blog Opportunities
I'm Featured in PR Week Interview on Global PR Blog Week
Sam's in the Daily News Today, But The Quote's Left Out
Is Al Ries Dangerous to Your Brand? Nah!
Andy Borowitz: White House Response Shocker
NY Times' Paul Krugman Defends Richard Clarke

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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