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Internet strategy Archives

BusinessWeek Forays Into Social Media Signal Publishing's Future
Top Bloggers Essential Research Tools - Mack Collier on How to Keep Ahead of the Information Tsunami
Old-School Pols Running the Campaigns Still Missing the Social Media Boat
Press Release Distribution Service Butts Heads With Bloggers
How Real People Shop Online Now - They Talk to Strangers
What Social Media Marketing is Not. Hint: It's Not Voodoo
Why Social Media - And Andrés Bianciotto - Rock and Why PR Week & Adicio Still Suck
Why Blog Popularity Lists Are Meaningless
Crucial Social Media Marketing Eludes Presidential Candidates
Kara Swisher Goes Digital-Only - "Goodbye Dead Trees"
Dear NBC - Your Ad on My Blog Still Sucks - We Really Need to Talk Again
B.L. Ochman's 2008 Online Marketing Predictions: Mobile, Subscriptions, Collaboration Rule
Still Doubt the Blogosphere's Influence on the Election? Listen to This ABC TV Coverage
Online Support of Bloomberg for President Heating Up
Blog Council Says Feedback Schmeedback
Social Media Marketing: Who's Full of Hot Air? Who's The Real Deal?
Doc Martens, So Ugly They're Beautiful, Longing to Be Cool Again
Social Media is a Mystery in India, But Not for Long
Dear NBC - Your Ad on My Blog Stinks: Let's Fix It
Silly String Debacle - Missed Opportunities Online and Off
Psoriasis Cure Now Uses Social Media Marketing to Educate
What Marketers Need to Know About Twitter
Google Introduces Free Mobile 411 Service. Take That Verizon et al!
Stormhoek's Blue Monster Reserve for Microsoft Arrives on the Cluetrain
Google Seeks Video for Mashup on How Gmail Travels the Globe
Stacks and Stacks Clutter Control Freak Blog Offers Clutter Hacks, Contests, and the Freak of the Week
My 2007 Marketing Predictions Were Half Right - Thinking About 2008
Kryptonite Lock: You've (Ever So Slowly) Come a Long Way Baby!
Do Social Networks Have Any Real Value?
Taco Bell Contest for User Generated Ad is Sure to Bite Them
John Edwards Leads the Pack in Blog Ad Spending
Fake Steve Jobs: "At This Point Even I'm Sick of the iPhone"
Giant Asses Coming to Times Square
Google Public Policy Blog To Cover Internet Issues in a "Googley way"
Kellogg's Responds to Food Police - Are They Caving or Helping?
Psst! Want to Buy a URL? Got $5 Million?
Is No Comment The Right Response to User Created Campaign Videos?
In The Motherhood Webisodes Develop Robust Community
Internet Radio Threatened By Huge Royalty Increases
Hillary's YouTube Mashup is Brilliant, and So Is Bill for First Lady.com
AmEx Members Project Raises the Bar in Social Media Marketing
ChemNutra, Importer Melamine-Tainted Pet Food Ingredients, Hires Two Crisis PR Firms and Starts "Blog"
Study: 82% of Americans Trust Social Media Before Corporate Sites
A Tale of Two Anti-Branding Campaigns - One Bites
The Myth of Not Cultivating Bloggers
Hyundai-Sponsored Comedy Central Site Removes Insensitive Homeless Joke
Starbucks' Expedition for Change Launches With Gather.com Cross-Promotion
Fiskateers: a Social Community That Became a Veritable Sales Force
Online Shopaholic Training for Pre-Teens
Madison Avenue Needs a Lot More Than a Wakeup Call
Hey Splenda! You Missed Splenda-Sucks.com
Voting Brouhaha in Karen Quinn Contest Could Become Plot of Her Next Novel
Cheater Caught in Online Contest?
B.L. Ochman & Company Launches Blog Advertising and Creative Agency
Dell Takes a Step in the Right Direction With Dell Idea Storm
More Than You Ever Wanted To Know About Toilets
The Wall Street Journal Still Doesn't Get Blogging
PSFK Trends & Insights Conference Set for March 6th in New York
Swedish Newspaper Goes 100% Digital, Expecting Growth
NY Medical College Refuses to Send Me Official Statement on Live Dog Teaching Procedures
B.L. Ochman's 12 Tenets of Social Media Marketing
Author Karen Quinn Offers Prizes To Those Who Spread the Word About Her Online Contest
Author Karen Quinn Launches Wife in the Fast Lane Online Contest
Geriatric Sue Teller Gets Her Crunk On for Mountain Dew
The Internet is Not Anti-Corporate
Five Myths and Six Facts About Blog Advertising
iVillage Second Life Tour Descends Into Chaos
Forget Press Releases - You Tube Videos Are the Way to Distribute News
Two Ways to Learn More About Second Life
Go Get Elfed
Is It OK to Use Social Network to Sell Products?
Cisco's Human Network: Not Just Jargon
Second Life Produces Its First Millionaire
Gaping Void Marketing Manifesto Redux
Media Post: Edelman Urged To Overhaul Wal-Mart Flogs
Can Internet Talents Rescue TV Networks From Idiotic Reality Shows?
Why Big Companies Are Bombing in Second Life
Bazooka Joe Contest Scores in Second Life
Resident Uproar Leads to Delay in Second Life Land Prices
Hooray for Coke! Hooray for Consumer Generated Media!
Book Publishers Exploring Second Life
Richard Edelman Defends Wal-Mart Flogs
HarperCollins Collaborative Contest a Landmark Social Media Event
Edelman and Social Media - The Emperor Has No Clothes
Reuters Opens Virtual Bureau, With Real Bureau Chief, in Second Life
Intellectual Property Issues HeatingUp in Social Media and Virtual Reality
Real Life is the Latest Thing in Second Life
Second Life Economy "Larger Than Some Countries"
Doing a Viral Campaign Right Ain't Cheap, or Easy
Missing from Natural Selection Food Statement About Tainted Spinach: A Heart and an Apology
Video Contests: Can All These Dogs Hunt?
Fake MySpace Pages by Advertisers Are Totally Lame
Temperature in Second Life: Hot, Hot Hot
Google Pays $900 Million to Continue to Be Search Engine for MySpace
I'm Hosting an NYC Stormhoek Dinner for Non-Drinkers
Fresh Direct One-Click Recipes Make a Great Site Even Better
Dell's Stock Plummets: Customer Service Cited. Where's Michael Dell?
Brian Williams Does Daily Video Blog on MSNBC
Dell One2One Blog Shares Name With Porn Site.
Why Pay Attention to Social Media? Because Companies Have No Choice
Do We Have to Cut Dell and Ford Some Slack? Frankly, No
Mark Green Enlists His 22 Year-Old Son to Produce YouTube Channel
Ford Bold Moves Answers My Critique and Promises to Get Ballsy
Is the Google Trademark at Risk of Too Much Success?
12 Reasons Why UK Companies Don't Blog
Mentos Turns Coke/Mentos Geysers Into Video Contest
Ford's "Bold Moves" Isn't Perfect, But It's a Great Advertorial
Hugh Macleod Offers Cartoon Widget - Gratis, for now
Cadbury Goes for Total Message Control in Product Recall
Sony Caves to Blog Campaign. Power to the People!
Technorati Providing Featured Posts and Conversations for Al Gore's MySpace Movie Blog
Coke/Mentos Videos: An Important Lesson for Every Brand
SRF Global Translations' Gives the Global Business Blogging Community a Little Gift
Promo for Canadian College of English Rocks
eBay Exuberantly Joins Web 2.0 with Launch of Blogs and Wikis for Sellers
Nikon and Flickr Make Annoying "Branding" Deal
Al Gore and MySpace Team Up to Promote Climate Change Documentary. Rock On Mr. President!
Skype Offers Live Language Translation for a Fee
Ethics Crisis Blog Nets Top Search Placement In Just a Week
Red Herring's Inflammatory Headline Belies The News
Skypecasts to Phone Companies: Eat Our Dust
Companies Need to Monitor Foreign Language Blogs -- Or Else
My New Blog, Ethics Crisis, Launches Today
Why Are Companies Hiding Their Blogs?
Look Out You Tube, Here's Moo Tube
Forrester Launches Marketing Blog, But Hides It
New York Times "Bought the Long Tail"
Nationwide's Life Comes at You Fast Puts Your Name, etc. in Lights.
Top Google Results on "Chevy Tahoe" Net Negative Ads
L2: No Pro-Chevy Tahoe Ad Went Viral
It's a Banner Day for Bogus Press Releases and Studies of the Obvious
Can Bloggers Make Money? You Bet! But the Wall St. Journal Still Doesn't Get It
Top Bloggers Share Their Favorite Research Tools
Pluck Syndicates Blog Content to Mainstream Media
$900 PQ Media Study: Podcast Advertising Will Outstrip Blog Ad Growth
Dear NY Times and Daily News: Stop Hiding Your Blogs
How to keep blogs from scaring the hell out of people
Marketers Are Not Having Enough Fun
Chevy Gets the Picture Not!
How Bout That Yankee Blog? And That Mets Blog?
Chevy Tahoe Contest Ads Prove That Message Control is an Illusion
What's Next Blog: Reality Marketing and Chocolate
Top 10 Reasons Your Company Shouldn't Blog
What's Next Blog: Reality Marketing
Levi's Moonbathing Campaign: Another Agency That Doesn't Get It
Burger King Lets Message Control Go and Wins Big
How to Make Your Blog Stand Out
Google Launches Google Finance. Look Out Hoovers!
Free Food Scores for KFC in Chicken Game
Joga Bonito, a Web 2.0 Social Networking Community from Google and Nike
Winterfresh Gum Campaign: Funny, Weird and Pointless
Six Apart Gets Tons of Money But For Now, We Have Hacks
Edelman Trust Report Finds Peer to Peer Profound
Blog Post to Press Release = Search Juice, But Bad News for Small Businesses
Major League Baseball's Player Blog is a Winner
PR Agency Websites Rated Among the Worst in the World
Teenager Foils Google News With Fake Press Release
Blogs in Marketing: Small, Smart Boutiques Trump Big Ad Agencies Every Time
Rocketboom Launches Commercials TRM Won in eBay Auction
What's Next: The Design Train Manifesto, part 2
Fast Company Features WalMart Blog: No, It's Not by WalMart
NY Times: Edelman in Sleazy Relationship with Right Wing Bloggers
Steve's Outfit: Click Here to Sue
ABC TV Rejects KFC Ad as Subliminal, Cuts Off its Nose to Spite its Face. Doh!
Search Engine Strategies New York 2006 Tsotchkes Lackluster -- Like Most Exhibitors
Fortune's Dos and Don'ts for Corporate Blogs:What's Next
What's Next: The Design Train Manifesto
What's Next: Include Your Brand Name in Every Post for RSS Feeds, Says MarketingSherpa
What's Next: Ask Jeeves Butler Sent to Web 1.0 Pasture
Six Apart Gets $12 Million From VCs to Do What Delphi Forums Has Already Quietly and Successfully Done
Enough With Pontificating Bloggers! Here Comes the Next Wave of Blogs
Bloggoggle Beta Searches Bloggers by Category or Profession
Is There a Short Cut to Building Blog Traffic?
I'm Interviewed About Blog Marketing in On the Record Podcast
Search Engine Watch: How to Pitch Bloggers for Better SEO
Sun-Sentinal: Blogs Are Big Business
Uber Blogger Steve Rubel Joins Edelman PR as Sr VP
Harold Burson Starts Unbloggy Blog
Who Says Blogs Don't Make Money?
A Valentine Gift for Procrastinators and Poets Alike
Disgusting Ricola Cougher to Contaminate New York Next Week
No URLs in Many Super Bowl Ads! Doh
Journalist Blogs His Pitch-to-Paycheck Process for New Media Age Feature On Up Your Budget Treasure Hunt
Trackback Flaks Are in the Potty Around Here
NY Times Positioned to Be Giant Blog Force - So Why Aren't They?
Super Bowl Ads: Wake Me When Madison Avenue Gets a Clue
State of the Blogosphere: Stronger Than Ever
Fake Cialis Blog Demonsrates Dangers of Not Monitoring the Blogosphere
Two Terrible New Ways to Use Press Releases
Bad Planning Lames Groundhog 202 Campaign
Gnomedex Announcement Confuses April 1 and Feb. 1
Eunuch Chinese Version of Google: "Do No Evil" Forgotten
Rules for Flaks Who Pitch What's Next Blog
Forbes Article Reverses Its Blog Bashing Stance, Sort Of
Yahoo Gives Up on Search, Concentrates in Web 2.0
Jib Jab Joke Box Email Joke Repository in Invite-Only Beta
Feed2Podcast Makes Your RSS Feed a Podcast
Water Secrets Blog: Haliburton Gave US Soldiers in Iraq Contaminated Water
AOL's Anti-Internet Ad: WTF Were They Thinking?
Burger King Has a Girlfriend, and a New Viral
Want to Monitor the Unruly Blogosphere? It'll Cost Ya Plenty to Have a Pro Service Do It For You
Edelman/Technorati Blogger Survey: Same Old, Same Old About New Media
First 2006 PR Pitch From Hell, a Mere 1181 Words
Google Video Store: The End of Commercials on TV?
What a Difference an "X" Makes!
NY Times and Wall St Journal Articles Bemoan the Death of Message Control
Blackshaw: Blogs More Popular in Google Than Sex
Seth Godin Tells e-Consultancy His Top 5 2006 Predictions
Smart Six Apart Makes Hosting Deal With Yahoo! Small Business
Time for Disgusting Ricola Mystery Cougher to Die!
Are Blogs Worth Anything Without the Bloggers? Maybe
Steve Rubel Issues an Erudite Call to Blogging for Big PR Agencies Only
NY Times Writer Astounded That Blogs Work for Corporate Marketing
Google Confirms High Demand is Delaying Analytics Reporting
Blog Advertising Gaining Credence and Budget
Ad Tech NY: Blogvertising Opportunities
Ad Tech NY: Create a Word of Mouth Campaign in Five Easy Steps
Ad Tech: Do-It-Yourself Advertising is Busy Selling Products
Ad Tech Blog: Like Being There, But Quieter
Up Your Budget Declares Re-Match in San Diego
Blogs: Bad for Employers, Great for Marketers
Up Your Budget Treasure Hunt Has Potential Winner
Budget Launches Blog-Based Up Your Budget 16-City Treasure Hunt
Trend Forecast: Blogs Replacing Websites
Google, Continuing Plan for World Domination, Brings RSS to the Masses
Blogs Still a Wild Frontier to Most Companies
Warner Brothers to Launch Viral Campaign with Buzz Machine Blog Ad
Red Cross Shows That It Understands Open Communication
Yahoo! News Adds More Original Content - Stock Rises
GM Vice-Chariman Bob Lutz Podcasts About SUVs and His Passion for Blogging

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About BL Ochman
BL Ochman
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations


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