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Don't Believe the Hype Archives

Three Top Reasons Why Social Media is Still a Tough Sell
The Top Six Reasons Companies are Still Scared of Social Media
A Social Media Reality Check from the C-Suite
Can't Make This Stuff Up: Sci-Fi Channel Explains Why It's Changing Its Name to SyFy
Top 10 Reasons Your Company Should Not Tweet
Marketers Need to KISS: Keep it strategic silly!
The Annual Death of Blogging is Baaaaaack!
My Social Media Secret
Apple Silence on iPhone Issues Likely to Bite Its Ass
Business Week: Blogs are Opinion, Not Objective Reporting. Jeez!
The Formula for Successful Viral Campaigns. Not!
Denny's Contest Has No Entries. Dear Denny's: We Won't Work for Food.
NY Times Just Can't Bring Itself to Put CAAFlog Blogger Scoop in a Headline
Blog Council Says Feedback Schmeedback
Fake Steve Jobs: "At This Point Even I'm Sick of the iPhone"
ChemNutra, Importer Melamine-Tainted Pet Food Ingredients, Hires Two Crisis PR Firms and Starts "Blog"
New Yorker Hoses Edelman in Article on Wal-Mart PR
7 foot-9 man weds woman, 5'6"
Windows Fanatics: Vista Wow! Does Not Start Now
Temperature in Second Life: Hot, Hot Hot
Ford's "Bold Moves" Isn't Perfect, But It's a Great Advertorial
Dear NY Times and Daily News: Stop Hiding Your Blogs
Chevy Gets the Picture Not!
Amanda Chapel: Fishing for Comments
Edelman Trust Report Finds Peer to Peer Profound
Forbes Article Reverses Its Blog Bashing Stance, Sort Of
Yahoo Gives Up on Search, Concentrates in Web 2.0
Are Blogs Worth Anything Without the Bloggers? Maybe
Adrants Rags on Subway's Viral Spammers
Ketchum PR's No Blog Policy: Lame, Lame, Lame!
The Marketing of the Iraq War Sucks
Ketchum PR Starts Ketchum Ideas Blog and Boy Is It Lame!
Seth Godin, The Stones and a Lie from Commerce Bank
New York City Leaders Need to Blog
PR Nightmare Brewing for Drug Makers as FDA Looks Into Blindness-Viagra Link
Cows Invading New York May 12 -- Please! No Cowracter Blog
Irrational Blogguberance? You Bet! Blogs Are NOT The Answer to Every Marketing Question
Bloggers Propel a Dumb Mistake to Warp Speed
Milk Blog, a Shill for Special Interests, Claims ABC & USA Today Were Duped By Bogus Institute
Fake Pepsi Girl Blog....Yawn
Lo and Behold: Dell Showed Up! Here's a Guide to Effective Complaining
Dell Tech Support Sucks
Dead-Tree Journalists Still Surprised at Blogs' Reach and Impact
Dead-Tree Journo At Dallas Morning News Sounds Premature Death Knell for Blogging
Edleman Reports Old Trends in Trend Report, Steals Name From Trendwatching.com
Jesus Speaks Through Republicans: Be Afraid. Be Very Afraid
Another Black Eye for Barnako
Gorgeous Example of PR Speak
U.S. Government Seeking PR Firm to Represent Iraq War
Clueless PR Pitch of the Week
Reagan Was No JFK
Consumer rage over iPod mini e-tailer sites
Misguided Marketing By Car Makers Tries to Rev Up SUV Sales

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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