Join What's Next Blog's
mailing list today!
Get our newsletter
Services
Bio
Contact
What Works Now
NEW Expanded Edition
PRESS RELEASES FROM HELL and How to Fix Them
The Traditional Press Release Is Dead! The Made-for-the-Internet Release is News Now.
Buy this Report.
REALITY PR STRATEGY: Everything You Need to Know to Get Free (or Really Cheap) Publicity Now. Before you spend another dime on PR, Buy this Report.


Dead Tree Journalism Archives

Drinking From the Media Firehose - News is Right Now; the Rest is History
Kara Swisher Goes Digital-Only - "Goodbye Dead Trees"
Doc Martens, So Ugly They're Beautiful, Longing to Be Cool Again
TechNewsWorld: The Top 10 News Stories Broken By Bloggers
Why I Read the Tabloids (Besides the funnies)
Prominence of Blogs in Pet Food Recall Reporting Demonstrates Why Mainstream Media Is Losing Its Audience
Engadget-Apple Kerkuffle: Blogs Moving Markets Was Inevitable
Readers' Top 100 Influencer List is Very Different From Time's Top 100
Insipid Fashion Statement of the Month
The Wall Street Journal Still Doesn't Get Blogging
Swedish Newspaper Goes 100% Digital, Expecting Growth
Wall St. Journal Has Subscription Offer Ass Backwards
Joseph Rago, WSJ: Blogs Suck! Jeez, What a Grump!
The First Blog Post? Dec. 1941
Reuters Opens Virtual Bureau, With Real Bureau Chief, in Second Life
Powers: Everyone's a Media Critic
Real Estate Advertising Fosters Rosy Outlook in NY Times Reporting
I've Got the Quoted Out of Context in Dead Tree Media Blues
Mainstream Media Weighs in On Rocketboom Bust, But Adds No News
Announcing Blog Funding, WSJ Takes Pot Shot at Bloggers (Again)
Are Bloggers the Only Journalists Having Fun Anymore?
Dan Rather to Join Mark Cuban's HD Net. Eat Your Heart Out CBS. You Blew It.
Oregon Paper Asks Readers to Re-Write an Editorial
Red Herring's Inflammatory Headline Belies The News
PR Newswire Offering Podcasts Beginning May 12. Will MSM Be Listening?
New York Times "Bought the Long Tail"
Bloggers (at newspapers too) Need a Code of Ethics
Anatomy of a Rumor Shows Why They Call Blogs NEW Media
Can Bloggers Make Money? You Bet! But the Wall St. Journal Still Doesn't Get It
Dear NY Times and Daily News: Stop Hiding Your Blogs
Finding the Gold Standard in the Blogophony
Bloggers Are Not Reporters and Other Blog Bashing From Report on Excellence in Journalism
Fast Company Features WalMart Blog: No, It's Not by WalMart
NY Times: Edelman in Sleazy Relationship with Right Wing Bloggers
Fortune's Dos and Don'ts for Corporate Blogs:What's Next
White House Spin Machine Imploding?
Sun-Sentinal: Blogs Are Big Business
NY Times Positioned to Be Giant Blog Force - So Why Aren't They?
Tello Luxuriating in Media Coverage, Mostly From Blogs
Exclusive: Forbes Blog Story Screws Up Quotes, Big-Time
Forbes Article Reverses Its Blog Bashing Stance, Sort Of
Yahoo Gives Up on Search, Concentrates in Web 2.0
Hacks and Bloggers Podcast
Weird Premise of NY Times Article on Business Blogs
IBM's Local Paper Finally Notices That Thousands Are Blogging at Big Blue
NY Times and WSJ Finally Cover Microsoft Shutdown of Chinese Blogger
NY Times and Wall St Journal Articles Bemoan the Death of Message Control
NY Times' Investigative Report on Teen Webcam Porn: MSM at Its Best
Madigan Says Newspapers Aren't Dying, But Doesn't Prove It
MSM Discovers That Blogging is, Doh, a Business
NY Times Writer Astounded That Blogs Work for Corporate Marketing
Forbes Story Bashes Bloggers As Lynch Mobs
Constitutional Rights of Editor Suspended in St Louis
New York Times Finally Notices Folksonomy
Wall St Journal Notices Battle for Blog Search Engine Supremacy
Blogging of Interview Raw Materials Changes Journalism
NY Times: Blogs Are a Sea Change in Global Communication
No Way to Send Letter to the Editor Through Business Week's Site. Why Not?
Got the I've Been Misquoted in Business Week Blues
NY Times Digital, Print Newsrooms to Merge
Sarah Boxer Pens Another Ill-Informed Blog Story in the New York Times
One More for a Hat Trick
Why Can't Mainstream Media Be More Like iPod?
The CBS Evening Blog
Blogosphere to NY Times: Five Days
BBC News: Blog Is "Ideal News Resource"
NY Times: Major Advertisers Looking at RSS Feeds
Press Release From Hell and Lousy Reporting It Generated
Why Blogs Won't Replace Press Releases – or Publicists
BusinessWeek Brings Mass Collaboration to the Masses in Cover Story
NY Times and NY Daily News Add Columns About Blogging
New York Times Notices Mobblogging -- Only Three Years Late
Carl Bialik of Wall St Journal Widely Quoted on Blogging Even Though He Doesn't Blog
Drug Trial That Rocked Australia Blogged Live From Court
NY Daily News Adds RSS Feeds
Wall St Journal Tech Report on Mainstream Media's Future Ignores Impact of Blogs
Will New York Times Have the Balls to Take Major Steps to Enhance Credibility?
Will Business Week Blog Turn to Paid Sub?
New or Old Journalism -- It's Still About the Writing
Is Blogspotting Being Met With a Big Yawn From BusinessWeek Subscribers?
Misquoted in the Press, Fred Wilson Proposes a Dangerous Alternative: The Stealth Interview
New York Times Breaks Huffington Blog Story 18 Days After It Runs in Blogosphere
BusinessWeek Cover Story Lauds Blogs, Launches BusinessWeek Blog
Broadcasters Losing Sleep Over Competition from Blogs
Associated Press Article Explains Blogs to Its Huge Global Audience
Tracking How Long It Takes the New York Times to Pick Up Stories From the Blogosphere
Investor's Business Daily: Blogs Increasingly in Corporate Arsenals
Milk Blog, a Shill for Special Interests, Claims ABC & USA Today Were Duped By Bogus Institute
Blogger Calls Administration Liars But AP Won't Use the "L" Word
Bring the Body Bag Count Back to TV News to Make Iraq War Real
American Press Institute Presents Free Webinar on The Vanishing Newspaper
NY Times Pays Fire Sale Price for About.com's 500-Blog Network
Peggy Noonan: Old Media Envy Freedom of Bloggers
News Corp Finally Taking a Close Look at the Internet
NY Times Pontificates on PR's Bad Press
Jay Rosen, PR Bloggers and the Williams Flap. Yawn.
Wall St. Journal and New York Times Still Dissing Bloggers
Howard Dean Announces Candidacy for DC Chairmanship. Will Traditional Media Give Him a Fair Shake?
Dead-Tree Journalists Still Surprised at Blogs' Reach and Impact

Search


Join the What's Next Blog mailing list
Email:

Contact: BL (at) whatsnextonline (dot) com
212.369.8312



blog advertising


About BL Ochman
BL Ochman
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations


Poll ID 0 does not exist.


top 25 marketing blog

B.L.'s flickr photos








    Categories
    Ad targeting
    Advertainment
    Advertisement
    Advertising Campaigns
    Alternative Marketing
    Awards
    B.L. Ochman
    Benny Bix
    Best Practices
    Blog Advertising
    Blog Bashing
    Blog ethics
    Blog Legal Issues
    Blog Post From Hell
    Blog Software
    Blogging and Moblogging
    Bloomberg for President
    Books
    Business Communications
    Business Ethics
    Buzz
    Case Studies
    Clueless ad agencies
    Commentary
    Conferences
    Corporate_Blogging
    Cross Media
    Customer Service Issues
    Dead Tree Journalism
    Design Train Manifesto
    Digital Journalism
    Don't Believe the Hype
    E-Commerce
    Email Marketing
    Entertainment
    Ethics Crisis
    Events
    Fatblogging
    Folksonomy
    Fun
    Global Business
    Heard on the street
    Hurricane Katrina
    Internet
    Internet PR
    Internet strategy
    Interviews
    Leaders
    Marketing Strategy
    Media Relations
    Memes
    Mike Bloomberg for President
    Multi-Media Advertising
    Must-Read Articles
    Needs a Blog
    New Products
    News
    Nikon D80 Blogger Program
    Nikon D80 Blogger Program
    Nonsense and Parodies
    Peer to peer
    Peer-to-peer
    People to Watch
    Pet Food News
    Podcasting
    Politics
    PR Cluelessness
    Press Release From Hell
    Product Placements
    Promotions
    Public Relations
    Publishing
    Reality Marketing
    Reports
    Resources
    RSS
    Satire
    Search Engine Marketing
    Second Life
    Shameless Self Promotion
    Social Media
    Social Media Marketing
    Studies
    Surveys
    Technology
    Thought Leaders
    Top Bloggers Essential Research Tools
    Trends
    Up and Comers
    Up Your Budget Treasure Hunt
    User Generated Content
    Venture Capital
    Video Contests
    Viral Marketing
    Virtual Marketing
    Vlogs
    Word of Mouth
    Worst Practices

    Powered by
    Movable Type 3.31