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PRESS RELEASES FROM HELL and How to Fix Them
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Popular Articles by BL:
· How to Write Killer Blog Posts and More Compelling Comments
· What Could Your Company Do With a Blog?
· Press Releases Are a Colossal Waste of Time
· How to Optimize Your Press Releases for Search (and Why You Should)
· Blogs Still Mystify: Ten Companies That Missed Great Blog Opportunities
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Case Studies Archives

How to Make a Video Contest Succeed - or Suck
Subway v Quiznos - Nobody Wins in User Generated Content War
Can Social Media to Change the World? You Bet!
Social Media Marketing: Who's Full of Hot Air? Who's The Real Deal?
Stormhoek's Blue Monster Reserve for Microsoft Arrives on the Cluetrain
Kryptonite Lock: You've (Ever So Slowly) Come a Long Way Baby!
Voting Brouhaha in Karen Quinn Contest Could Become Plot of Her Next Novel
Case Study: The First Up Your Budget Campaign in 2005, Created by B.L. Ochman
Dell's Stock Plummets: Customer Service Cited. Where's Michael Dell?
Top Bloggers Share Their Favorite Research Tools
Teenager Foils Google News With Fake Press Release
What's Next: Include Your Brand Name in Every Post for RSS Feeds, Says MarketingSherpa
I'm Interviewed About Blog Marketing in On the Record Podcast
Specialist: ADD is an Advantage in High Tech Careers
Who Says Blogs Don't Make Money?
Kryptonite Locks Tells Their Side of the Story, At Last
What's Next Blog's Successful Bloggers Interviews: Steve Hall of Adrants on How to Pay the Mortgage Blogging
Bloggers Propel a Dumb Mistake to Warp Speed
Technorati and PubSub Disagree on the Number of Blogs Online
Rent-A-Kvetch on Canadian TV News' Marketplace on Sunday Night
Lo and Behold: Dell Showed Up! Here's a Guide to Effective Complaining
Dell Tech Support Sucks
Nooked to Switch to Rss Feeds and Blog to Communicate with Bloggers
I've Pissed Off Some Publicists
Google and Yahoo! Results Show Power of Blogs
Bloggers Convince PRSA to Add Blogging Workshop to PRSA 2004 Conference
PRSA Conference Flap Update -- I Certainly Have Their Attention :>)
Chinese Falun Gong Followers Stage Harrowing Demonstration at NY City Hall
Oprah Show Car Giveaway Proves Again That PR Trumps Advertising
Warner Brothers Records Makes Classic PR Mistakes Approaching MP3 Music Bloggers
Blogs Still Mystify: 10 Companies That Missed Blog Opportunities
Hey Burger King -- Give the Subservient Chicken Something to Do and Can Ugoff!
TIME's "Meet Joe Blog" Is Best Article About Blogging Yet!
Consumer rage over iPod mini e-tailer sites
Disgruntled Former Employees May Use the Internet for Revenge
Rowenta Sponsors Extreme Ironing Sport and Website
Ditties: Dumb Name, Smart Tampon Marketing
Playboy Seeks Home Depot "Hotties"
Ford: Cat Killed in Ad Agency's Bowels. Yeah, Right!
Burger King's Funky Chicken Is Cool But the Press Release Lays an Egg
Airhead's Airhead Publicist Goes (Very) Public
Burger King Has Fun With Subservient Chicken Viral Campaign
Novels Are The Newest Frontier for Product Placements
One Small Step for Man, One Giant Step For Giant Shrimp. Oy!
Study Proves The Obvious: Bloggers Plagarize. But the Problem is a Lot Bigger Than That
MoveOn.Org Uses Email to Generate 4,000 Visits to Ask Congressmen and Senators to Censure Bush
Totally Clueless PR Pitch of the Month
Confounded Bullshit Station Still Refuses to Run MoveOn Commercial
MoveOn.Org's New PR Firm Issues Rambling 674-Word Release
Microsoft Bullies Teenager's Site Down
In PR Faux Pas, Symantec Shifts Blame, Pisses Off Customers
PETA Gives Birth to Baby PETA
What's After Mad Cow? Attack of the Killer Tomatoes?
Star Spangled Ice Cream for Conservatives With The Munchies
Think mad cow disease is scary? Wait til you hear PR experts' advice to the beef industry
Naked People Tip Pizza Guys More and Other Slow News Day Surveys
Mattel PR Score in Lawsuit Against Artist: Zero
Potato Chips, Candy Bars and Software Now Available in Vending Machines
DaimlerChrylser Xmas Stunt Makes the NY Times and Misses Multi-Media Opportunity
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About BL Ochman
BL Ochman
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations


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    · Stormhoek's Blue Monster Reserve for Microsoft Arrives on the Cluetrain

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