Join What's Next Blog's
mailing list today!
Get our newsletter
Services
 Bio
 Contact
What Works Now
More Information
NEW Expanded Edition
PRESS RELEASES FROM HELL and How to Fix Them
The Traditional Press Release Is Dead! The Made-for-the-Internet Release is News Now.
Buy this Report.
Popular Articles by BL:
· How to Write Killer Blog Posts and More Compelling Comments
· What Could Your Company Do With a Blog?
· Press Releases Are a Colossal Waste of Time
· How to Optimize Your Press Releases for Search (and Why You Should)
· Blogs Still Mystify: Ten Companies That Missed Great Blog Opportunities
REALITY PR STRATEGY: Everything You Need to Know to Get Free (or Really Cheap) Publicity Now. Before you spend another dime on PR, Buy this Report.


Case Studies Archives

Subway v Quiznos - Nobody Wins in User Generated Content War
Can Social Media to Change the World? You Bet!
Social Media Marketing: Who's Full of Hot Air? Who's The Real Deal?
Stormhoek's Blue Monster Reserve for Microsoft Arrives on the Cluetrain
Kryptonite Lock: You've (Ever So Slowly) Come a Long Way Baby!
Voting Brouhaha in Karen Quinn Contest Could Become Plot of Her Next Novel
Case Study: The First Up Your Budget Campaign in 2005, Created by B.L. Ochman
Dell's Stock Plummets: Customer Service Cited. Where's Michael Dell?
Top Bloggers Share Their Favorite Research Tools
Teenager Foils Google News With Fake Press Release
What's Next: Include Your Brand Name in Every Post for RSS Feeds, Says MarketingSherpa
I'm Interviewed About Blog Marketing in On the Record Podcast
Specialist: ADD is an Advantage in High Tech Careers
Who Says Blogs Don't Make Money?
Kryptonite Locks Tells Their Side of the Story, At Last
What's Next Blog's Successful Bloggers Interviews: Steve Hall of Adrants on How to Pay the Mortgage Blogging
Bloggers Propel a Dumb Mistake to Warp Speed
Technorati and PubSub Disagree on the Number of Blogs Online
Rent-A-Kvetch on Canadian TV News' Marketplace on Sunday Night
Lo and Behold: Dell Showed Up! Here's a Guide to Effective Complaining
Dell Tech Support Sucks
Nooked to Switch to Rss Feeds and Blog to Communicate with Bloggers
I've Pissed Off Some Publicists
Google and Yahoo! Results Show Power of Blogs
Bloggers Convince PRSA to Add Blogging Workshop to PRSA 2004 Conference
PRSA Conference Flap Update -- I Certainly Have Their Attention :>)
Chinese Falun Gong Followers Stage Harrowing Demonstration at NY City Hall
Oprah Show Car Giveaway Proves Again That PR Trumps Advertising
Warner Brothers Records Makes Classic PR Mistakes Approaching MP3 Music Bloggers
Blogs Still Mystify: 10 Companies That Missed Blog Opportunities
Hey Burger King -- Give the Subservient Chicken Something to Do and Can Ugoff!
TIME's "Meet Joe Blog" Is Best Article About Blogging Yet!
Consumer rage over iPod mini e-tailer sites
Disgruntled Former Employees May Use the Internet for Revenge
Rowenta Sponsors Extreme Ironing Sport and Website
Ditties: Dumb Name, Smart Tampon Marketing
Playboy Seeks Home Depot "Hotties"
Ford: Cat Killed in Ad Agency's Bowels. Yeah, Right!
Burger King's Funky Chicken Is Cool But the Press Release Lays an Egg
Airhead's Airhead Publicist Goes (Very) Public
Burger King Has Fun With Subservient Chicken Viral Campaign
Novels Are The Newest Frontier for Product Placements
One Small Step for Man, One Giant Step For Giant Shrimp. Oy!
Study Proves The Obvious: Bloggers Plagarize. But the Problem is a Lot Bigger Than That
MoveOn.Org Uses Email to Generate 4,000 Visits to Ask Congressmen and Senators to Censure Bush
Totally Clueless PR Pitch of the Month
Confounded Bullshit Station Still Refuses to Run MoveOn Commercial
MoveOn.Org's New PR Firm Issues Rambling 674-Word Release
Microsoft Bullies Teenager's Site Down
In PR Faux Pas, Symantec Shifts Blame, Pisses Off Customers
PETA Gives Birth to Baby PETA
What's After Mad Cow? Attack of the Killer Tomatoes?
Star Spangled Ice Cream for Conservatives With The Munchies
Think mad cow disease is scary? Wait til you hear PR experts' advice to the beef industry
Naked People Tip Pizza Guys More and Other Slow News Day Surveys
Mattel PR Score in Lawsuit Against Artist: Zero
Potato Chips, Candy Bars and Software Now Available in Vending Machines
DaimlerChrylser Xmas Stunt Makes the NY Times and Misses Multi-Media Opportunity
Search


Join the What's Next Blog mailing list
Email:

Contact: BL (at) whatsnextonline (dot) com
212.369.8312



AddThis Social Bookmark Button


blog advertising


About BL Ochman
BL Ochman
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations


Poll ID 0 does not exist.


top 25 marketing blog

B.L.'s flickr photos






    Links

    Blogroll Me!
    My Technorati Profile

    Recent Entries
    · Subway v Quiznos - Nobody Wins in User Generated Content War
    · Can Social Media to Change the World? You Bet!
    · Social Media Marketing: Who's Full of Hot Air? Who's The Real Deal?
    · Stormhoek's Blue Monster Reserve for Microsoft Arrives on the Cluetrain
    · Kryptonite Lock: You've (Ever So Slowly) Come a Long Way Baby!

    Categories
    Ad targeting
    Advertainment
    Advertisement
    Advertising Campaigns
    Alternative Marketing
    Awards
    B.L. Ochman
    Benny Bix
    Best Practices
    Blog Advertising
    Blog Bashing
    Blog ethics
    Blog Legal Issues
    Blog Post From Hell
    Blog Software
    Blogging and Moblogging
    Bloomberg for President
    Books
    Business Communications
    Business Ethics
    Buzz
    Case Studies
    Clueless ad agencies
    Commentary
    Conferences
    Corporate_Blogging
    Cross Media
    Customer Service Issues
    Dead Tree Journalism
    Design Train Manifesto
    Digital Journalism
    Don't Believe the Hype
    E-Commerce
    Email Marketing
    Entertainment
    Ethics Crisis
    Events
    Fatblogging
    Folksonomy
    Fun
    Global Business
    Heard on the street
    Hurricane Katrina
    Internet
    Internet PR
    Internet strategy
    Interviews
    Leaders
    Marketing Strategy
    Media Relations
    Memes
    Mike Bloomberg for President
    Multi-Media Advertising
    Must-Read Articles
    Needs a Blog
    New Products
    News
    Nikon D80 Blogger Program
    Nikon D80 Blogger Program
    Nonsense and Parodies
    Peer to peer
    Peer-to-peer
    People to Watch
    Pet Food News
    Podcasting
    Politics
    PR Cluelessness
    Press Release From Hell
    Product Placements
    Promotions
    Public Relations
    Publishing
    Reality Marketing
    Reports
    Resources
    RSS
    Satire
    Search Engine Marketing
    Second Life
    Shameless Self Promotion
    Social Media
    Social Media Marketing
    Studies
    Surveys
    Technology
    Thought Leaders
    Top Bloggers Essential Research Tools
    Trends
    Up and Comers
    Up Your Budget Treasure Hunt
    User Generated Content
    Venture Capital
    Video Contests
    Viral Marketing
    Virtual Marketing
    Vlogs
    Word of Mouth
    Worst Practices

    Powered by
    Movable Type 3.31
    All content © WhatsNextOnline.com, Inc. ·
    Blogarama

    Creative Commons License
    This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 License
    What's Next Blog 2007 B.L. Ochman's weblog - Internet strategy, marketing, public relations, politics with news and commentary B.L. Ochman B.L. Ochman