B.L. Ochman's weblog: Internet marketing strategy, social media trends, news and commentary.: B.L. Ochman Archives

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B.L. Ochman Archives

A Blog That's Scary on So Many Levels, Heh
Still Got ~~the Flu~~ Bronchitis, No Blogging Today
Miho Kitajima’s Business Card is a Little Hairy
Yes, You Should Go to the Park Instead of Working Today :>)
This is the World's Worst PR Pitch
New Balance - Customer Service As It Should Be!
A Brilliant Passover Video from Jewish Robot, and a Marketing Dilemma for Streit's Matzo
Bloomberg/Gore is Still My Dream Team, and Hey, It Could Happen
Drinking From the Media Firehose - News is Right Now; the Rest is History
What's Next Blog Comment Policy
Old-School Pols Running the Campaigns Still Missing the Social Media Boat
Shopping for a Birthday Magic Trick - Abracadabra!
Oovoo and Other Video Call Sites Are Big Fun - Try Them!
Press Release Distribution Service Butts Heads With Bloggers
What Social Media Marketing is Not. Hint: It's Not Voodoo
Why Social Media - And Andrés Bianciotto - Rock and Why PR Week & Adicio Still Suck
Subway v Quiznos - Nobody Wins in User Generated Content War
Can Social Media to Change the World? You Bet!
Why Blog Popularity Lists Are Meaningless
Crucial Social Media Marketing Eludes Presidential Candidates
Kara Swisher Goes Digital-Only - "Goodbye Dead Trees"
PR People Please Take This Quiz Before Sending Another Pitch or Press Release
B.L. Ochman's 2008 Online Marketing Predictions: Mobile, Subscriptions, Collaboration Rule
Still Doubt the Blogosphere's Influence on the Election? Listen to This ABC TV Coverage
Online Support of Bloomberg for President Heating Up
Philoctetes Center Roundtable: The Future of Technology
Blog Council Says Feedback Schmeedback
Doodling Around With Benny Bix Ochman Labradoodle and His Buds
Social Media is a Mystery in India, But Not for Long
Dear NBC - Your Ad on My Blog Stinks: Let's Fix It
Web 2.0 Dead? Don't Be Silly! It's Just Starting
Stormhoek's Blue Monster Reserve for Microsoft Arrives on the Cluetrain
How I Keep My Work At Home Life Organized, part 1
How to Pitch Me - and Other Bloggers - With PR
Reports of Blogging's Death Are Greatly Exaggerated
Ad Age Launches Weekly Power 150 Blog Rankings
Stacks and Stacks Clutter Control Freak Blog Offers Clutter Hacks, Contests, and the Freak of the Week
My 2007 Marketing Predictions Were Half Right - Thinking About 2008
Kryptonite Lock: You've (Ever So Slowly) Come a Long Way Baby!
AdAge Will RunThe Power 150 Blog ~~Listings~~ Rankings
Do Social Networks Have Any Real Value?
I Can Has Chezeburger - A Lesson for Marketers
TechNewsWorld: How Bloggers Have Caused Major Change in News and Corporate CRM
John Edwards Leads the Pack in Blog Ad Spending
TechNewsWorld: The Top 10 News Stories Broken By Bloggers
Atlanta Constitution Interviews Me on How to Kvetch Effectively
Is No Comment The Right Response to User Created Campaign Videos?
Comparing the Nikon D80 to the Canon A-85
Wikipedia's Not the Net Police
Happy Birthday to Me - Not Working Today
B.L. Ochman & Company Launches Blog Advertising and Creative Agency
Fatblogging: Week Two
President Gore: Please Become a Fat Blogger
FatBlogging: I'm In
Me and Benny Are Both Sick Today
Blog Ads for Author Karen Quinn's Contest Develop a Following
B.L. Ochman's 12 Tenets of Social Media Marketing
10 Keys to Writing Blog Posts Other Bloggers Will Link To
What's Next Blog's 2007 Marketing Trends Predictions
Swinging Away
How I Stay (Relatively) Sane
Go Get Elfed
"Hey B.L.: What Do You Actually Do?"
Media Post: Edelman Urged To Overhaul Wal-Mart Flogs
Late Afternoon, New York City
Happy 50th Wedding Anniversary to My Mom & Dad
Case Study: The First Up Your Budget Campaign in 2005, Created by B.L. Ochman
Video Contests: Can All These Dogs Hunt?
PSFK Interview with B.L. Ochman
The 9/11 Slip
Update: Leash Loonies Vs. NYC's Voting Dog Owners
Food Talks
I'm Hosting an NYC Stormhoek Dinner for Non-Drinkers
Don't Understand the Value of Blog Advertising? You Could Soon Be Asking "Would You Like Fries With That?"
Fresh Direct One-Click Recipes Make a Great Site Even Better
Dell's Stock Plummets: Customer Service Cited. Where's Michael Dell?
I've Got the Quoted Out of Context in Dead Tree Media Blues
Review: eMarketer $695 2006 Business of Blogging Report
Do We Have to Cut Dell and Ford Some Slack? Frankly, No
Ford Bold Moves Answers My Critique and Promises to Get Ballsy
Mentos Turns Coke/Mentos Geysers Into Video Contest
Ford's "Bold Moves" Isn't Perfect, But It's a Great Advertorial
My Flickr Photos Are Updated
Cadbury Goes for Total Message Control in Product Recall
City Sued to End ALL Off-Leash Priviliges for Dogs
Dan Rather to Join Mark Cuban's HD Net. Eat Your Heart Out CBS. You Blew It.
Technorati Providing Featured Posts and Conversations for Al Gore's ~~MySpace~~ Movie Blog
SRF Global Translations' Gives the Global Business Blogging Community a Little Gift
eBay Exuberantly Joins Web 2.0 with Launch of Blogs and Wikis for Sellers
Nikon and Flickr Make Annoying "Branding" Deal
Business Blogs Need a Sense of Humor
Al Gore and MySpace Team Up to Promote Climate Change Documentary. Rock On Mr. President!
Widgets Are a Phenomenal Marketing Opportunity - Get With the Program
Leash Nazis, JPCA, Want Dogs to Lose Park Priviliges
Sacked Spy's Blog Takes On British Intelligence Agency
Ethics Crisis Blog Nets Top Search Placement In Just a Week
Jeff Jarvis Misses The Boat in Ad Age Blog Ad Article
Red Herring's Inflammatory Headline Belies The News
Lawsuit Against Blogger Lance Dutson Dropped: Don't Mess With Bloggers!
Companies Need to Monitor Foreign Language Blogs -- Or Else
My New Blog, Ethics Crisis, Launches Today
Why Are Companies Hiding Their Blogs?
Forrester Launches Marketing Blog, But Hides It
I'm Headed to Ad:Tech San Francisco
Top Google Results on "Chevy Tahoe" Net Negative Ads
Pelosi Site Yanks "Blogging 101" Tips After Kingston (R-GA) Links to Them
GM's New FYI Blog Promises Not to Shy Away From Controversy
Anatomy of a Rumor Shows Why They Call Blogs NEW Media
Ideas Mean Nothing. It's Execution That Matters
White House Spokesman Scott McClellan Going to Work for His Mom's Campaign for Texas Gov?
Can Bloggers Make Money? You Bet! But the Wall St. Journal Still Doesn't Get It
Top Bloggers Essential Tools: Hugh Macleod of gapingvoid.com
Top Bloggers Essential Research Tools, Part 4
Guest Post: Graham Holliday, Journalist & Blogger, Shares His Top Blog Research Tools
Guest Post: Bob Cox, Media Bloggers Assoc President's Top Blog Research Tools
Top Bloggers Share Their Favorite Research Tools
Pluck Syndicates Blog Content to Mainstream Media
$900 PQ Media Study: Podcast Advertising Will Outstrip Blog Ad Growth
Dear NY Times ~~and Daily News~~: Stop Hiding Your Blogs
How to keep blogs from scaring the hell out of people
PRSA Issue Pork-Barrel Press Release and Letter to FCC
Sick of Pontificators? Join the Club
Publicist Asks Rubel to Take Down Post. He Says No (Of Course)
Marketers Are Not Having Enough Fun
Chevy Gets the Picture Not!
Vinyl Records Are Back. Everything Old is New Again
Chevy Tahoe Contest Ads Prove That Message Control is an Illusion
What's Next Blog: Reality Marketing and Chocolate
Free Heinekin Beer for Review
Top 10 Reasons Your Company Shouldn't Blog
What's Next Blog: Reality Marketing
MarketingProfs:Daily Fix Blog Kicks Off Tomorrow
How to Make Your Blog Stand Out
President Bush, in His Charming English-Challenged Style, Acknowledges Blogs as Communication Catalyst
Free Food Scores for KFC in Chicken Game
Winterfresh Gum Campaign: Funny, Weird and Pointless
First Sitcom About a Blogger Set for HBO
Six Apart Gets Tons of Money But For Now, We Have Hacks
Edelman Trust Report Finds Peer to Peer Profound
Blog Post to Press Release = Search Juice, But Bad News for Small Businesses
Free PR Web Service Not So Free
Major League Baseball's Player Blog is a Winner
Teenager Foils Google News With Fake Press Release
Blogs in Marketing: Small, Smart Boutiques Trump Big Ad Agencies Every Time
Bloggers Are Not Reporters and Other Blog Bashing From Report on Excellence in Journalism
Wal-Mart: Desperately seeking ethics
Beware the Stealth Interview
What's Next: The Design Train Manifesto, part 2
Jack Trout Says Advertising Trumps Word of Mouth
Fast Company Features WalMart Blog: No, It's Not by WalMart
NY Times: Edelman in Sleazy Relationship with Right Wing Bloggers
Steve's Outfit: Click Here to Sue
ABC TV Rejects KFC Ad as Subliminal, Cuts Off its Nose to Spite its Face. Doh!
What's Next: The Design Train Manifesto
Two Surefire Ways to Brand Your Blog Content

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Contact: BL (at) whatsnextonline (dot) com
212.369.8312

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About BL Ochman

Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations

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