B.L. Ochman Archives

Dear Delta Airlines: Nothing Else Matters if Your Customer Service Sucks
Chris Brogan (and I) rail against the 24-hour clock
Why 'good enough' isn't
Hey Old Spice and Time Warner! You were the laughing stock of social media week new york
Toyota: Way too little, way too late & what they should have done
#socialmedia Tweet Chat #45 - The fear factor: Shift Happens
2010 Social Media Week NYC: My Schedule & Recommended Events
I'm baaaack! and why I've been so quiet lately
Linchpin: BL Ochman Interviews Seth Godin about how to be indispensable
Votes are in: my new title is Managing Director of Emerging Media for Proof Digital Media
Six Reasons Big Companies Aren't Creative & Six Ways to Foster Creativity
I'm joining Proof Digital Media as a Managing Director and Crowd-sourcing my title
Trendsspotting Report: 2010 Online Marketing Influencers: Trend Predictions in 140 characters
Social media: "just modern tools to do something very basic"
Self-Proclaimed Social Media Gurus on Twitter Multiplying Like Rabbits
NEW Report! Straight Talk About Social Media: a no-nonsense guide for corporations By B.L. Ochman
B.L. Ochman's 2010 Online Marketing Predictions: Blog ads, mobile, & solopreneurs
Retailers Competing on Price: a zero sum game played in an echo chamber
Starbucks and Kelloggs: Two silly strategies
The only two questions you need to ask your prospective social media agency
Marketing Personalization for fun and profit - a study in contrast
Recap of PMA 2011 Fast Forward Conference & Ultralight Startups Entrepreneurs Forum: a study in contrasts, pizza & pickles, & my longest post ever
Seven Reasons Your Company Should Be Blogging
It's Time to Banish (99%) of Micro-sites
Three Top Reasons Why Social Media is Still a Tough Sell
10 Things Social Media Can't Do
Top Five Reasons Why Free is a Good Business Model & How We Plan to Use it to Retire Before We're 90
Top 13 Guidelines for Commenting on Blog Posts
Study: Dear Ad Agencies: If the creative sucks, nothing else matters
Augmented Reality Meets Social Media at Meijer Halloween Site. Will it Blend?
B.L. Ochman's Blogger Outreach Manifesto
Nike Denies Vick Endorsement - But Denial Rings Hollow
Three Top Ways to Damage Your Brand With Social Media
The Top Six Reasons Companies are Still Scared of Social Media
Home Depot 1999: Forbids Suppliers to Sell Online; 2009: Tweeting For Customer Service
9/11: memory and miracle
People of Walmart - a runaway hit Wal-mart can't (& shouldn't) stop
How to prevent cheating in your online contests so you don't get bitten like the Cutest Dog Competition
Why You Should Stop Sleeping With Your Laptop
You Need to Hire Curt Hopkins or Help Him Get a Job
Dear Readers: Reading this could save your eyesight
Study: Companies Are Slow to Adopt Web 2.0 Technology, But Positive Change Often Results for Those Who Do
Screw you arthritis! Hands hurting? Try a Foot Pedal Mouse
A Tale of Two Contests Using Social Media - One Stinks, One's Cute
AMC's "Mad Men" Social Media Use Sure to Become Legendary. Will It Produce Eyeballs as Well as Buzz? Stay Tuned!
Debunking Five Myths About Blog Advertising
"Happy Joel" Levinson Makes a Living Winning Video Contests by Marketing His Entries Better Than Companies Market Their Contests
We're on vacation. Here's a mini-vacation for you. xo
A Social Media Reality Check from the C-Suite
Updated List of Social Media Gurus on Twitter: a Public Service for CMOs, from What's Next Blog
PR People Please Take This Quiz Before Pitching Another Blogger
KISS: The Difference Between Strategy and Tactics - and Why It Matters
Global Shim Sham for Frankie Manning - You Just Can't Stop the Lindy Hop
Top 10 Reasons Your Company Should Not Tweet
Starbucks Social Media Monitoring & Community Help It Survive Brand Attack
The Slightly Salacious, and Semi-Disgusting, Trend in Fast Food Advertising
Mars Candy Sends Women Seeking New 'Fling' to Porn Site. Ooops!
How to Pick Your Social Media Guru
Dancing at Frankie Manning's Funeral - God Bless You Frankie, RIP
Frankie Manning 1914-2009 - "Dancing is Falling in Love"
Yet another reason to love NY - Bethesda Fountain, 8 a.m.
PR Pitch from Hell: The Dumbest PR Mistake Ever?
Lessons from the Amazon and Domino's Social Media Firestorms
Seth Godin: Getting Serious About the Meeting Problem
What's the best way to track your brand in social media? Tools to try
Adhocnium Social Media Hour Podcast, Strategy, Not Tactics
Weekly Social Media Hour Podcast Debuts, and I'm a Guest
E-Commerce Guide Features My Tips for Effective Corporate Use of Twitter
Forrester Report: Social Media Playtime Is Over
Marketers Need to KISS: Keep it strategic silly!
Etiquette 2.0
Forrester: Sponsored Conversation is Here to Stay. Get Over It
Stealing Online Content Stinks - So Don't Do It
A New Media Haiku
Debunking Six Social Media Myths
Put Your Pet in the Obama Family Photo - Send It in an E-Card of the New White House Pet
BennyBix and I Will Be on Fox & Friends TV on Tues, Jan 13, 2009
How Companies Can Get Started in Social Media Marketing
B.L. Ochman's 2009 Online Marketing Predictions: Mobile, Better Lighting, Subscriptions Rule
I've Joined the Un-Agency Adhocnium - Here's Why
The Doghouse: A Marketing Video That's Gone Viral and Why
Crowdsourcing: Everything Old is New Again, and Again
The Most Important Question to Ask a Reporter BEFORE the Interview
Why Big Companies Are So Scared of Social Media: Cornflakes
Social Media Storm Spreads as Motrin Ad Angers Moms
The Annual Death of Blogging is Baaaaaack!
My Social Media Secret
Japanese Video "Obama is Beautiful World!" Has Two Messages
A Little Pre-Halloween Madness in Chicago from Meijer
Fiskateers Case Study: How a Social Community Became a Veritable Sales Force
Let's Ban the "About Us" Page on Websites
Nine Great Reasons Your Company Should Blog
What's The Best Advice You Ever Got?
A Free Randy Newman Concert - Reason #10,000 to Love New York City
10 Reasons Your Company Shouldn't Blog
Reflecting on 9/11: Seven Years Later
Study: Companies Say Social Media Has Transformative Results
Dear 3M and OfficeMax: What We Have Here is a Failure to Communicate
How to Market Obama Now: Play the Race Card
Guaranteed Stress Reliever
Gone to the Beach, See You September 2nd
A Love Song to New York City
Apple Silence on iPhone Issues Likely to Bite Its Ass
Business Week: Blogs are Opinion, Not Objective Reporting. Jeez!
B2B BtoB: Don't Worry About the Numbers -I'm Misquoted in a Stealth Interview
Twitter for Marketing, Fun, and Profit
Vacation! See You August 8th 9th
The Gargoyle: Princess Bride Meets Garp and a Fake Social Media Campaign
NY Times to Women Bloggers: Shouldn't You Be Home Baking Cookies?
I'm Contributing to AdAge DigitalNext Blog
The Formula for Successful Viral Campaigns. Not!
Typography? What's That? Aesthetics? Who Cares? Graphic Designers? Who Needs Em!
Denny's Contest Has No Entries. Dear Denny's: We Won't Work for Food.
Dear Republicans: Keep Doing What You're Doing (heh!)
Why Are Retailers Still Confused About Shoppers Who Leave Their Sites?
Sadly, T Boone Pickens Use of Social Media Misses the Mark
Is Your Company Missing the Simplest Ways to Promote Your Website?
NY Times Just Can't Bring Itself to Put CAAFlog Blogger Scoop in a Headline
Does Your Company Have a Social Media Participation Policy? IBM & Sun Do
New What's Next Feature: Marketing Trendlets
New Karen Quinn Novel, Holly Would Go Immortalizes Me & Benny
Cleaning Bag Advertising - the Wrong Message
A LinkedIn Recommendation to Crow About
How to Spike Your Blog Traffic
Diva Marketing Asks: What Does Social Media Mean to You?
A Blog That's Scary on So Many Levels, Heh
Still Got the Flu Bronchitis, No Blogging Today
Miho Kitajima’s Business Card is a Little Hairy
Yes, You Should Go to the Park Instead of Working Today :>)
This is the World's Worst PR Pitch
New Balance - Customer Service As It Should Be!
A Brilliant Passover Video from Jewish Robot, and a Marketing Dilemma for Streit's Matzo
Bloomberg/Gore is Still My Dream Team, and Hey, It Could Happen
Drinking From the Media Firehose - News is Right Now; the Rest is History
What's Next Blog Comment Policy
Old-School Pols Running the Campaigns Still Missing the Social Media Boat
Shopping for a Birthday Magic Trick - Abracadabra!
Oovoo and Other Video Call Sites Are Big Fun - Try Them!
Press Release Distribution Service Butts Heads With Bloggers
What Social Media Marketing is Not. Hint: It's Not Voodoo
Why Social Media - And Andrés Bianciotto - Rock and Why PR Week & Adicio Still Suck
Subway v Quiznos - Nobody Wins in User Generated Content War
Can Social Media to Change the World? You Bet!
Why Blog Popularity Lists Are Meaningless
Crucial Social Media Marketing Eludes Presidential Candidates
Kara Swisher Goes Digital-Only - "Goodbye Dead Trees"
PR People Please Take This Quiz Before Sending Another Pitch or Press Release
B.L. Ochman's 2008 Online Marketing Predictions: Mobile, Subscriptions, Collaboration Rule
Still Doubt the Blogosphere's Influence on the Election? Listen to This ABC TV Coverage
Online Support of Bloomberg for President Heating Up
Philoctetes Center Roundtable: The Future of Technology
Blog Council Says Feedback Schmeedback
Doodling Around With Benny Bix Ochman Labradoodle and His Buds
Social Media is a Mystery in India, But Not for Long
Dear NBC - Your Ad on My Blog Stinks: Let's Fix It
Web 2.0 Dead? Don't Be Silly! It's Just Starting
Stormhoek's Blue Monster Reserve for Microsoft Arrives on the Cluetrain
How I Keep My Work At Home Life Organized, part 1
How to Pitch Me - and Other Bloggers - With PR
Reports of Blogging's Death Are Greatly Exaggerated
Ad Age Launches Weekly Power 150 Blog Rankings
Stacks and Stacks Clutter Control Freak Blog Offers Clutter Hacks, Contests, and the Freak of the Week
My 2007 Marketing Predictions Were Half Right - Thinking About 2008
Kryptonite Lock: You've (Ever So Slowly) Come a Long Way Baby!
AdAge Will RunThe Power 150 Blog Listings Rankings
Do Social Networks Have Any Real Value?
I Can Has Chezeburger - A Lesson for Marketers
TechNewsWorld: How Bloggers Have Caused Major Change in News and Corporate CRM
John Edwards Leads the Pack in Blog Ad Spending
TechNewsWorld: The Top 10 News Stories Broken By Bloggers
Atlanta Constitution Interviews Me on How to Kvetch Effectively
Is No Comment The Right Response to User Created Campaign Videos?
Comparing the Nikon D80 to the Canon A-85
Wikipedia's Not the Net Police
Happy Birthday to Me - Not Working Today
B.L. Ochman & Company Launches Blog Advertising and Creative Agency
Fatblogging: Week Two
President Gore: Please Become a Fat Blogger
FatBlogging: I'm In
Me and Benny Are Both Sick Today
Blog Ads for Author Karen Quinn's Contest Develop a Following
B.L. Ochman's 12 Tenets of Social Media Marketing
10 Keys to Writing Blog Posts Other Bloggers Will Link To
What's Next Blog's 2007 Marketing Trends Predictions
Swinging Away
How I Stay (Relatively) Sane
Go Get Elfed
"Hey B.L.: What Do You Actually Do?"
Media Post: Edelman Urged To Overhaul Wal-Mart Flogs
Late Afternoon, New York City
Happy 50th Wedding Anniversary to My Mom & Dad
Case Study: The First Up Your Budget Campaign in 2005, Created by B.L. Ochman
Video Contests: Can All These Dogs Hunt?
PSFK Interview with B.L. Ochman
The 9/11 Slip
Update: Leash Loonies Vs. NYC's Voting Dog Owners
Food Talks
I'm Hosting an NYC Stormhoek Dinner for Non-Drinkers
Don't Understand the Value of Blog Advertising? You Could Soon Be Asking "Would You Like Fries With That?"
Fresh Direct One-Click Recipes Make a Great Site Even Better
Dell's Stock Plummets: Customer Service Cited. Where's Michael Dell?
I've Got the Quoted Out of Context in Dead Tree Media Blues
Review: eMarketer $695 2006 Business of Blogging Report
Do We Have to Cut Dell and Ford Some Slack? Frankly, No
Ford Bold Moves Answers My Critique and Promises to Get Ballsy
Mentos Turns Coke/Mentos Geysers Into Video Contest
Ford's "Bold Moves" Isn't Perfect, But It's a Great Advertorial
My Flickr Photos Are Updated
Cadbury Goes for Total Message Control in Product Recall
City Sued to End ALL Off-Leash Priviliges for Dogs
Dan Rather to Join Mark Cuban's HD Net. Eat Your Heart Out CBS. You Blew It.
Technorati Providing Featured Posts and Conversations for Al Gore's MySpace Movie Blog
SRF Global Translations' Gives the Global Business Blogging Community a Little Gift
eBay Exuberantly Joins Web 2.0 with Launch of Blogs and Wikis for Sellers
Nikon and Flickr Make Annoying "Branding" Deal
Business Blogs Need a Sense of Humor
Al Gore and MySpace Team Up to Promote Climate Change Documentary. Rock On Mr. President!
Widgets Are a Phenomenal Marketing Opportunity - Get With the Program
Leash Nazis, JPCA, Want Dogs to Lose Park Priviliges
Sacked Spy's Blog Takes On British Intelligence Agency
Ethics Crisis Blog Nets Top Search Placement In Just a Week
Jeff Jarvis Misses The Boat in Ad Age Blog Ad Article
Red Herring's Inflammatory Headline Belies The News
Lawsuit Against Blogger Lance Dutson Dropped: Don't Mess With Bloggers!
Companies Need to Monitor Foreign Language Blogs -- Or Else
My New Blog, Ethics Crisis, Launches Today
Why Are Companies Hiding Their Blogs?
Forrester Launches Marketing Blog, But Hides It
I'm Headed to Ad:Tech San Francisco
Top Google Results on "Chevy Tahoe" Net Negative Ads
Pelosi Site Yanks "Blogging 101" Tips After Kingston (R-GA) Links to Them
GM's New FYI Blog Promises Not to Shy Away From Controversy
Anatomy of a Rumor Shows Why They Call Blogs NEW Media
Ideas Mean Nothing. It's Execution That Matters
White House Spokesman Scott McClellan Going to Work for His Mom's Campaign for Texas Gov?
Can Bloggers Make Money? You Bet! But the Wall St. Journal Still Doesn't Get It
Top Bloggers Essential Tools: Hugh Macleod of gapingvoid.com
Top Bloggers Essential Research Tools, Part 4
Guest Post: Graham Holliday, Journalist & Blogger, Shares His Top Blog Research Tools
Guest Post: Bob Cox, Media Bloggers Assoc President's Top Blog Research Tools
Top Bloggers Share Their Favorite Research Tools
Pluck Syndicates Blog Content to Mainstream Media
$900 PQ Media Study: Podcast Advertising Will Outstrip Blog Ad Growth
Dear NY Times and Daily News: Stop Hiding Your Blogs
How to keep blogs from scaring the hell out of people
PRSA Issue Pork-Barrel Press Release and Letter to FCC
Sick of Pontificators? Join the Club
Publicist Asks Rubel to Take Down Post. He Says No (Of Course)
Marketers Are Not Having Enough Fun
Chevy Gets the Picture Not!
Vinyl Records Are Back. Everything Old is New Again
Chevy Tahoe Contest Ads Prove That Message Control is an Illusion
What's Next Blog: Reality Marketing and Chocolate
Free Heinekin Beer for Review
Top 10 Reasons Your Company Shouldn't Blog
What's Next Blog: Reality Marketing
MarketingProfs:Daily Fix Blog Kicks Off Tomorrow
How to Make Your Blog Stand Out
President Bush, in His Charming English-Challenged Style, Acknowledges Blogs as Communication Catalyst
Free Food Scores for KFC in Chicken Game
Winterfresh Gum Campaign: Funny, Weird and Pointless
First Sitcom About a Blogger Set for HBO
Six Apart Gets Tons of Money But For Now, We Have Hacks
Edelman Trust Report Finds Peer to Peer Profound
Blog Post to Press Release = Search Juice, But Bad News for Small Businesses
Free PR Web Service Not So Free
Major League Baseball's Player Blog is a Winner
Teenager Foils Google News With Fake Press Release
Blogs in Marketing: Small, Smart Boutiques Trump Big Ad Agencies Every Time
Bloggers Are Not Reporters and Other Blog Bashing From Report on Excellence in Journalism
Wal-Mart: Desperately seeking ethics
Beware the Stealth Interview
What's Next: The Design Train Manifesto, part 2
Jack Trout Says Advertising Trumps Word of Mouth
Fast Company Features WalMart Blog: No, It's Not by WalMart
NY Times: Edelman in Sleazy Relationship with Right Wing Bloggers
Steve's Outfit: Click Here to Sue
ABC TV Rejects KFC Ad as Subliminal, Cuts Off its Nose to Spite its Face. Doh!
What's Next: The Design Train Manifesto
Two Surefire Ways to Brand Your Blog Content
Interview: Hugh Macleod of GapingVoid, Poster Child for Unemployed Creative Types Seeking Blog Fame and Fortune