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Best Practices Archives

New Balance - Customer Service As It Should Be!
Can Social Media to Change the World? You Bet!
PR People Please Take This Quiz Before Sending Another Pitch or Press Release
Toyota's Violin Playing Robot Demonstrates, Again, Japanese Prescience
How to Eliminate Common Writing Mistakes, and Why You Should (Please)
A Good PR Pitch - Now That's a Switch!
Therapy Dog International's Read to a Dog Program Encourages Young Readers
Google Introduces Free Mobile 411 Service. Take That Verizon et al!
Yet Another Reason to Love Fresh Direct
Stormhoek's Blue Monster Reserve for Microsoft Arrives on the Cluetrain
Smart Marketing:DogCars.com Rates Cars for Dog Friendliness
My 2007 Marketing Predictions Were Half Right - Thinking About 2008
iPhone - The Crazy Ones
Hillary: Wanna Know What Song Gets Wacked?
Do Not Miss This Video! "An Inconvenient Truth" Pales By Comparison
Dow Chemical Joins Campaign to Map World Water Safety
AmEx Members Project Raises the Bar in Social Media Marketing
My New Favorite Website - Created By 8 and 9 Year-Olds for Thinkquest Competition
Top Reasons to Say "No" to New Business
Pet Stop Owner Tells Pet Owners: Educate Yourself, Trust Nobody
Voting Brouhaha in Karen Quinn Contest Could Become Plot of Her Next Novel
Tyson the Skateboarding Bulldog Gets His Own Site, MySpace and Merchandise
JetBlue CEO David Neeleman Uses YouTube to Promise Brighter Skies Ahead
Still Wary of Blog Advertising? Time to Take Another Look
Hugh Macleod Proves That Love Really Is All There Is
PSFK Trends & Insights Conference Set for March 6th in New York
Author Karen Quinn Offers Prizes To Those Who Spread the Word About Her Online Contest
10 Keys to Writing Blog Posts Other Bloggers Will Link To
Geriatric Sue Teller Gets Her Crunk On for Mountain Dew
Forget Press Releases - You Tube Videos Are the Way to Distribute News
Go Get Elfed
Puppy Power! We Won the NYC Off-Leash Law Suit
Gaping Void Marketing Manifesto Redux
Can Internet Talents Rescue TV Networks From Idiotic Reality Shows?
Record Turnout of Young Voters May Have Swung Election Results
Hooray for Coke! Hooray for Consumer Generated Media!
Listen Up Recording Industry - MVine Records Shows You How to Use Social Media
HarperCollins Collaborative Contest a Landmark Social Media Event
Reuters Opens Virtual Bureau, With Real Bureau Chief, in Second Life
Dove Demonstrates How Perception of Beauty is Distorted
Walk to Cure Lupus Supported with Not-for-Profit BzzAgent Campaign
Real Life is the Latest Thing in Second Life
Kinky Friedman, a Politician With an Online Community and a Sane Energy Plan
Social Media Sites Make Creating Contests Simple and Cheap(er)
I'm Hosting an NYC Stormhoek Dinner for Non-Drinkers
Don't Understand the Value of Blog Advertising? You Could Soon Be Asking "Would You Like Fries With That?"
Fresh Direct One-Click Recipes Make a Great Site Even Better
BBC to Launch Customer-Created Stations
Mentos Turns Coke/Mentos Geysers Into Video Contest
Cadbury Goes for Total Message Control in Product Recall
SRF Global Translations' Gives the Global Business Blogging Community a Little Gift
Al Gore and MySpace Team Up to Promote Climate Change Documentary. Rock On Mr. President!
The Four-Day Work Week Challenge
Publicist Asks Rubel to Take Down Post. He Says No (Of Course)
Top 10 Reasons Your Company Shouldn't Blog
Google Launches Google Finance. Look Out Hoovers!
Major League Baseball's Player Blog is a Winner
Blogs in Marketing: Small, Smart Boutiques Trump Big Ad Agencies Every Time
Steve's Outfit: Click Here to Sue
Enough With Pontificating Bloggers! Here Comes the Next Wave of Blogs
Who Says Blogs Don't Make Money?
A Valentine Gift for Procrastinators and Poets Alike
Journalist Blogs His Pitch-to-Paycheck Process for New Media Age Feature On Up Your Budget Treasure Hunt
Gaaagle: An Artful Protest of Google Censorship
Gnomedex Announcement Confuses April 1 and Feb. 1
Jib Jab Joke Box Email Joke Repository in Invite-Only Beta
Feed2Podcast Makes Your RSS Feed a Podcast
Water Secrets Blog: Haliburton Gave US Soldiers in Iraq Contaminated Water
Burger King Has a Girlfriend, and a New Viral
Editorial Cartoonist Borgmann Blogs His Sketches and Notes
Media Post Lauds Adrants. Congrats Steve!
Scoble Challenges Microsoft Again on Chinese Blogger Censorship
Smart Six Apart Makes Hosting Deal With Yahoo! Small Business
Why Aren't Our Schools Teaching About the Universal Declaration of Human Rights?
Up Your Budget Treasure Hunt Has Potential Winner
Terry Heaton Update: Great News
Google Launches Category Killer Blog Search Beta
David Pogue: What's Google Up To?
NY Times Digital, Print Newsrooms to Merge
Al Gore Invents Current TV, Interactive Cable Channel
Digifeld Salutes the 13th Birthday of King Samson de SoHo
Simply Fired is Viral Brainchild of Simply Hired
David Pogue Pokes Fun at Podcasting and Explains Its Possibilities
New Burger King Viral Creates the Requisite Controversy
Media Falls for Logoworks Viral Marketing Campaign
Adrants Expansion Scoop? Or Joke? Look Out Ad Week!
IBM Blog Enablement Day Launches Blog Initiative
IBM "Blogvangelist" Sher Taton Launches New Blog
Publisher Creates Book Ads That Work the Way People Shop Online
Seth Godin, The Stones and a Lie from Commerce Bank
Store Wars Latest Flash Activism From Free Range Studios
MoveOn.Org Mobilizing to Save NPR and PBA from Congressional Budget Cuts. Sign the Petition. This Time It's For Real
Dancing Robot Helps Promote Japanese Robot Conference at World Expo. Why No Blog?
Slicing and Dicing Content for Expanded Exposure
What's Next Blog's Interviews with Successful Bloggers. Seth Godin: Don't Take Blogging Too Seriously
Drug Trial That Rocked Australia Blogged Live From Court
Here's a Good PR Pitch for a Change!
eMarketer Treats Bloggers as Press
What's Next Blog's Successful Bloggers Interviews: Steve Hall of Adrants on How to Pay the Mortgage Blogging
Nike Creates Spectacular Integration of Marketing and Technology
Wow! A Marathon Blog Education Week
Exclusive: Marketing Vox Publisher Expands Empire with Defense Industry Daily Blog
BMW Morphs Online Film Concept Into Comic Books by Top Artists
IAOC Blog Runs Week-Long RSS Seminar for Marketers
Impressive Customer Responsiveness From Wordtracker
As Pale Male and Lola Await the Stork, He Provides Behavior Lessons for Human Males
Rent-A-Kvetch on Canadian TV News' Marketplace on Sunday Night
NY Times Pays Fire Sale Price for About.com's 500-Blog Network
What Makes a Blog Successful?
Judy Vorfeld's Digifeld Transforms My Photos of The Gates
How to Write Killer Blog Posts and More Compelling Comments
Lake Tahoe BEAR League Educates To Save Black Bears
Is Bush Kidding? $35 Million Is Not Enough for Tsunami Relief! Let's Prove That America is Not Stingy!
Blogs For Christmas - A Way Cool and Free Gift
B.L. Ochman Named Editor of Whatsnextenmesh, a Parallel Universe Blog
Artist Blogs One New Painting a Day
Google Sues Company for Click Fraud
A Brilliant Meme From John Kerry
Seth Godin Gives Away His Bootstrapper's Bible
Bloggers Are Talking About You; Link to Them
Ikea Rolling Bedroom Promo Needs a Blog
Eminem's Mosh Music Video is Deeply Affecting
Blogs Are a Good Buy for Advertisers
Bush Yoga Combines Political Spoof with Voter Registration Drive
Web is Awash in Political Spoofs As Election Day Approaches
Google and Yahoo! Results Show Power of Blogs
Self-Appointed Firefox Mozilla Evangelists Promote Browser
Votergasm: Bribing Non-Voters With Sex
Martha Stewart, in Consummate PR Move, Asks to Go to Jail Now
Satan for Bush -- One of the Best Political Ads Yet
Oprah Show Car Giveaway Proves Again That PR Trumps Advertising
List of Corporate CEOs Who Blog
Warner Brothers Records Makes Classic PR Mistakes Approaching MP3 Music Bloggers
Criagslist Will Surpass One Billion Pageviews This Month
National Orgasm Week Promoted By Ann Summers With Viral Video
Arlo Guthrie Says Dad, Woody, Would Love Jib Jab's "This Land Is Your Land" Parody
More Than 200 Major Business Leaders Announce Their Endorsement of Kerry
Internet Week: Convention Bloggers Legitimized New Medium
PR Coup As Michael Moore Sings "America The Beautiful" On Tonight Show
Bloggers Bring Sea Change to Political Reporting
Blogger's Convention Coverage Off to a Flying Start
Duke University Freshman to Get Free iPods
"This Land" Cartoon Provides Equal Opportunity Offending and Laughs
Newman's Own Organic Pet Food Enters $15 Billion Industry, Misses Online Marketing Opportunity
Kids Get to Try Out Grownup Jobs at Wannado Park
15,000 MoveOn Volunteers Register 15,000 New Voters In Three Hours
Mysteriously, Marketing's Missing for Marvel, Sony & Spite Your Face's Spiderman Short
Sam's in the Daily News Today, But The Quote's Left Out
15,000 Reporters Covering Democratic Convention
Worldwide Exclusive! President Bush Helps Make Sam Famous!
30,000 Attend MoveOn.Org House Parties to Hear Michael Moore Speak
Holy News Coup Batman! Blogger Scoops All Media With Early Iraq Handover Story
Nearly 300 Clinton Books Selling on eBay
Whole Dog Journal Rated 11th in List of 50 Best Magazines
Marvel Recreates Spiderman for Indian Market
Danier Leather To Break Very Cool TV Ad
Global PR Blog Week Set
Rowenta Sponsors Extreme Ironing Sport and Website
Parker Meridien's $1000 Frittata a Cool Stunt
Company Says Colin Powell's Pottery Barn Rule is Bull
Burger King Has Fun With Subservient Chicken Viral Campaign
Publisher Pays $1.25 Million for "Dog Biscuit"
WD40 Fan Club Details Product's 2000 Uses
Cooperative Blog Started for Editors of Major Papers Worldwide
MoveOn.Org Uses Email to Generate 4,000 Visits to Ask Congressmen and Senators to Censure Bush
This Year's Necco Heart Sayings Include "IM Me"
Pomegranate Juice Gets Prime Wall St. Journal PR Placement
MoveOn Mounts CBS Protest Campaign -- Please Join
Dean to Internet As FDR to Radio, JFK to TV

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About BL Ochman

Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations

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